Digital Planner And Account Executive
Ho Chi Minh City
PLANNINGCollaborated with the different internal teams to create and deliver best-in-class social media and content-driven campaigns for clients.+ Collect market data: Research about the brand, competitors, market with Similar Web, Google Keyword Planner, Facebook Audience Insight and other tools to gain in-depth understanding of client’s briefs. + Teamwork: Work with internal teams to determine the strategic orientation. Brainstorm with creative teams to develop ideas for digital… Show more PLANNINGCollaborated with the different internal teams to create and deliver best-in-class social media and content-driven campaigns for clients.+ Collect market data: Research about the brand, competitors, market with Similar Web, Google Keyword Planner, Facebook Audience Insight and other tools to gain in-depth understanding of client’s briefs. + Teamwork: Work with internal teams to determine the strategic orientation. Brainstorm with creative teams to develop ideas for digital and integrated client’s briefs.+ Coordinate budget: Check costs with relevant teams, KOLs, third parties to distribute budget for elements such as advertising spaces or social media campaigns to ensure they are within the budget allocated to each channel.ACCOUNT MANAGEMENTCollaborated with internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations. + Execute campaign: Manage campaign progress, work with internal teams, find and outsource to freelancers if needed. Pick up suitable KOLs, negotiate and work with the third parties to spread the message, viral client's brand.+ Teamwork: write the briefs to copywriters, designers to create content with suitable advertising platforms.+ Backup: search keyword, write advertising content on Facebook, Google, Youtube, retouch visual, set up advertisements on Facebook.+ Optimize: Follow up the advertisements, adjust contents, customer demographics, communicate with account and client to reach the initial goal. Show less