Performance Media Analyst
Current- Responsible for the monitoring, optimizing, and reporting of campaigns on an ongoing basis
- Optimize campaigns based on goals and review analytics to ensure goals are being achieved
- Work directly with Analytics team to report on insights and measurement of KPIs
- Establish channel and tactical strategies along the path-to-purchase
- Work directly with clients to present findings and strategy
- Work with creative teams to develop fresh concepts and ideas that drive results