Trang Vu Email & Phone Number

• Responsible for the monitoring, optimizing, and reporting of campaigns on an ongoing basis• Optimize campaigns based on goals and review analytics to ensure goals are being achieved• Work directly with Analytics team to report on insights and measurement of KPIs • Establish channel and tactical strategies along the path-to-purchase • Work directly with clients to present findings and strategy• Work with creative teams to develop fresh concepts and ideas that drive results • Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary• Set up and manage campaigns across various digital platforms • Set up new accounts and oversee Coordinators' account strategies• Present and report to clients as well as be the go-to escalation point for client questions and concerns on campaigns• Proof dashboards, ensuring the data are accurate prior to status meetings• Be a mentor for other team members• Draft POVs on new tools and tactics, search and social copy, as requiredKey brands: Hilton & Marriott

• Creates and maintains vendor relationships• Analyze Amazon and other marketplaces' trends and demand. Amazon listing and advertising• Strategic sourcing and inventory planning• Attend trade shows to source products, etc.• Collaborate with other team members to ensure and align on goals and strategiesStrategy consulting on:Amazon AdsAmazon product listingLaunching start up brand on Amazon MarketplaceFBA services

• Experience in using various channels/platforms: Google Ads, Pinterest, Criteo, etc.• Campaign creation and management• Manage promotion calendar• Data feed optimization• Keyword mining and competitor research• On-going A/B testing Accounts worked on: Z Gallerie and One Kings Lane

Greater Kitchener-Cambridge-Waterloo Metropolitan Area

Lima, Ohio

• Create Website and Email contents• Strategically plan campaigns across all platforms• CRM review and management• Analyze the performance of campaigns to continually optimize content• Track metrics and create reports for all marketing campaigns• Collaborate with the creative team to run successful campaigns• Work with Product Management on positioning and messaging to influence product strategies

Columbus, Ohio, United States

Findlay, Ohio

• Participate in lesson planning and research projects• Assist with necessary clerical tasks as needed by professors, faculty, and staff at COB• Front desk clerical tasks• Consult with Business students seeking additional assistance• Regularly communicate with faculty and staff

• Assist and advise students on the assigned floor as well as other students when they need• Enforce housing policies• Provide residence security during night hours• Obtain required forms• Create incident reports

Bachelor’S Degree, Marketing Major/Finance Minor

Activities and Societies: Dean's List, Dana Scholar, Vietnamese Cultural Association, S.E.E.E.D

High-School Diploma

Activities and Societies: Academic Honor Roll