App Food Delivery Service

Likewise helps people quickly find great restaurants, movies, TV shows, books and more based on recommendations from their friends, family, and others they trust and admire. The idea for Likewise was created out of Bill Gates' private office and funded by Gates ventures.• Leads a team of 4 (3 marketing managers/1 visual designer) across content, social media & email marketing to help support the growth of the business.• Works with PM’s & engineering to define the right messaging, positioning, and use cases to effectively speak to the needs of key users.• Helps with the development of end-to-end launch plans to educate and drive demand in the market for new features and product roll-outs.• Increase adoption of the app/web while working collaboratively with product management to creatively drive adoption of our products and support from a marketing standpoint in defining the marketing strategy, audiences segments to go after and curates creative/copy for messaging.• Works with various mobile and desktop networks to increase user-base while continuously surpassing the monthly user growth.

• Responsible for providing leadership on effective mobile app marketing tactics, KPI, campaign revenue, expanding existing app download campaigns, implementing new app re-engagement (retention) campaigns and sourcing, pitching and driving the strategic results of new mobile marketing campaigns.• Manages second largest P/L on the performance marketing team to focus on driving scale across OT markets (NA, UK, JP, DE) Develops yearly business plan, forecasting and budget for the mobile app marketing team.• Works closely with cross functional teams (Product, Engineering, Analytics, Design & Biz Dev) to grow mobile app users & measure the impact of each campaign and LTV of a user. Works closely with Mobile Product Marketing team to find different strategies to leverage our existing products to drive mobile app installs/reservations and increase scale.

• Manages user acquisition for the PriceGrabber.com (US), Preciomania.com (Latam) & Snapette (fashion) properties using Facebook Ads, Google & Bing. Consistently exceeds our quarterly revenue & profit goals set forth by the executive team YoY. • Managed a team of 3 (SEM Analysts and SEM Manager in the UK) to ensure they are getting everything they need to be successful and achieve personal growth.• Works closely with Analytics & Merchant Account teams to be able to create offers and promotions and identify marketing channels and programs through which these offers and promotions can be executed to increase revenue, as well as PriceGrabber.com's brand awareness and consumer value proposition.

Managed DR & brand campaigns for local clients - Sit 'n Sleep, Intelliloan, Boston Medical, Crestline Funding, Robbins Brothers, EasyLife Furniture. Managed $2MM Portfolio - Paid Search & Interactive Display ad units for Direct Response Campaigns on a CPM, CPC, CPA basis.• Improved online lead quality and helped increase the house-list and sales for all clients.• Increased online sales by 166% YoY on the client’s ecommerce site by utilizing: Search, Display & Social Media as a driving vehicle.

Develop, execute and monitored effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions for MS products.• Managed a $5MM dollar a month Search portfolio while exceeded revenue metrics.• Implemented and managed Search campaigns and programs (Content, Placement Targeting) for key agency clients across various verticals (entertainment, financial, travel, insurance, etc.) • Managed relationships with clients, publishers and client team members on all account aspects pertaining to the Search discipline.