Problem solver and solutions-oriented professional with 10+ years of experience delivering exceptional impact in E-commerce and Adtech industry. Proven expertise in driving revenue growth, product adoption and strategic partnerships through innovative Ads solutions. Expertise in data analysis, client relationship management, product strategy, project management, and cross functional collaboration.Interest Fields:- Ad tech / App performance- Data-driven Marketing- Artificial Intelligence- Metaverse/XR/ARPhilosophy of Growth:- Focus on Impact: Prioritizing initiatives that make a meaningful difference for clients and the organization.- Move Fast: Embracing agility and adaptability in a rapidly evolving landscape.- Respect People: Valuing collaboration and teamwork to achieve shared goals.
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Platform SpecialistApple Jul 2024 - PresentCupertino, California, Us -
Client Solutions ManagerMeta Oct 2019 - Aug 2022Menlo Park, Ca, Us• Managed high-value portfolio of advertisers accounts across E-commerce, Retail, and CPG industries, driving revenue growth through joint-business plan and tailored recommendations on Facebook advertising solutions• Identified business opportunities and increased product adoption of Facebook solutions through campaign performance analysis and new solution testing • Educated strategic customer stakeholders on new solution features, delivered personalized training sessions on cutting-edge Facebook Marketing solutions and represented Meta to share best practices• Collaborated with cross functional teams to implement go-to-market strategy of Business Messaging in Vietnam, launched Meta Summit convening 200+ C-level executives in 2022• Partnered with the Product team develop product roadmap for Business Messaging Ads products by providing market insights, customer feedback analysis to define product requirements and priorities -
E-Commerce Assistant DirectorSamsung Electronics Mar 2017 - Jul 2019Suwon-Si, Gyeonggi-Do, Kr• Directed online marketing strategy and E-commerce operations for Consumer Electronics department • Collaborated with SalesOps, Marketing team to implement targeted campaigns and personalize shopping experience for Samsung high-end users, launched first online loyalty program for Samsung consumers on Lazada marketplace• Awarded Samsung Global Award for “Best Omni-channel campaign” by architecting first unified analytics dashboard to analyze user behavior and enhance online shopping experience on strategic retailer platforms, resulting in 20% ROI boost• Award: Samsung Global Best Practice for Performance marketing category. -
E-Commerce Assistant ManagerMisfit Wearables Oct 2015 - Mar 2017• Managed online merchandising and optimized digital marketing campaigns (SEO, Google Ads, Facebook ads) to enhance online visibility of Misfit wearable devices• Conducted comprehensive market research and A/B testing to improve user interfaces and enhance in- app feature performance, increasing in user retention on Misfit app -
Digital Team LeaderLeo Burnett Jul 2012 - May 2015Chicago, Illinois, Us• Designed and rolled out digital content strategies for FMCG clients (Samsung, Heineken, Friesland Campina), driving brand awareness and user engagement on social media • Awarded Best Engaging Marketing Campaign Award in 2014 (Samsung brand) -
Supply Chain Team LeadDecathlon France Jul 2011 - Jun 2012Villeneuve-D'Ascq, Hauts-De-France, Fr• Led supply chain & quality improvement projects in 4 biggest garment suppliers in Vietnam.• Drove adoption of new garment technology to strategic suppliers.
Bao Tran Skills
Bao Tran Education Details
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Yale School Of ManagementConcentration In Management Science (Stem) -
National University Of SingaporeMaster Of Business Administration - Mba -
Foreign Trade UniversityInternational Business
Frequently Asked Questions about Bao Tran
What company does Bao Tran work for?
Bao Tran works for Apple
What is Bao Tran's role at the current company?
Bao Tran's current role is E-Commerce | Ad tech | MBA | Yale School of Management.
What schools did Bao Tran attend?
Bao Tran attended Yale School Of Management, National University Of Singapore, Foreign Trade University.
What are some of Bao Tran's interests?
Bao Tran has interest in Children, Cooking, Civil Rights And Social Action, Soccer, Innovative Applications.
What skills is Bao Tran known for?
Bao Tran has skills like Creative Writing, Content Management, Content Writing, Content Strategy, Storytelling, Content Marketing, Web Content Management, Supply Chain, Supply Chain Management, Merchandising, Brand Development, Trade Marketing.
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