Tran Ngoc Bang Email and Phone Number

Direct-to-Consumer (D2C) Expertise- E-commerce Optimization: Enhanced website functionality and user experience to maximize conversions and lead generation.- Multi-Channel Acquisition: Developed and executed comprehensive strategies to reach target customers directly through strategic partnerships and digital platforms.- Customer Journey Mapping: Implemented a multi-touchpoint engagement plan to nurture leads and foster long-term customer relationships.Technical… Show more Direct-to-Consumer (D2C) Expertise- E-commerce Optimization: Enhanced website functionality and user experience to maximize conversions and lead generation.- Multi-Channel Acquisition: Developed and executed comprehensive strategies to reach target customers directly through strategic partnerships and digital platforms.- Customer Journey Mapping: Implemented a multi-touchpoint engagement plan to nurture leads and foster long-term customer relationships.Technical Integration- Marketing Automation: Integrated Salesforce Marketing Cloud (SFMC) to streamline and personalize customer communications.- Regulatory Compliance: Led eKYC (Electronic Know Your Customer) and OCR (Optical Character Recognition) projects, ensuring adherence to regulatory requirements while improving the customer purchase journey. Show less

Product Marketing:- Project management, both tech & academic sides- Strategic plan for launching new product, include doing market research, communication plan and media plan.- Product lifecycle development.Growth Marketing:- Invole all customer journey touching point to improve conversion / new sales.- A/B testing depending on market trends and product fit- Work with both Sales & Marketing team to ensure challenging goals are achieved

Main responsibility:- Set up key metrics for tracking performance and evaluating strategic plans.- Collaborated effectively with marketing teams to deliver robust marketing strategy across various projects.- Managed third-party platforms to deliver wide-reaching digital marketing campaigns.- Demonstrated outstanding working knowledge of Website/SEO/Facebook Ad/Google Ad and others techniques for complete marketing coverage.- Produced detailed performance reports, analysing… Show more Main responsibility:- Set up key metrics for tracking performance and evaluating strategic plans.- Collaborated effectively with marketing teams to deliver robust marketing strategy across various projects.- Managed third-party platforms to deliver wide-reaching digital marketing campaigns.- Demonstrated outstanding working knowledge of Website/SEO/Facebook Ad/Google Ad and others techniques for complete marketing coverage.- Produced detailed performance reports, analysing outcomes to consistently aid future marketing strategy.- Sourced statistical data and build reports including key-focus & recommendation to support the whole marketing/sales team.Initiative:- PM of App development: Student Portal - Home School connection and iTalk App - English for adult app.- Finding & evaluation Digital Solution in education industry - EdTech.- Implement CDP for centralize data, support for mining and engage current customer/potential customer. Show less

Growth Consultant / Digital Strategic Planner:- Tracked technology trends and researched potential integrations to meet functional or performance needs.- Outlined detailed plans for improvement action and its implementation.- Recommended targeted improvement action to archive client-KPI.- Developed Digital marketing strategies for many businesses (Education, Banking, Travel, Retail).Team Management:- Improved organisational resource utilisation, better leveraging… Show more Growth Consultant / Digital Strategic Planner:- Tracked technology trends and researched potential integrations to meet functional or performance needs.- Outlined detailed plans for improvement action and its implementation.- Recommended targeted improvement action to archive client-KPI.- Developed Digital marketing strategies for many businesses (Education, Banking, Travel, Retail).Team Management:- Improved organisational resource utilisation, better leveraging current resources and controlling excess expenditure.- Supported account managers in devising, pitching and implementing bespoke client campaigns. Show less

Developing and managing all Media Campaigns.- Recruiting, training and managing a strong team- Planning and consulting for Web strategies & media plan (Platform, UX&UI, Media, Analytics, Conversion Optimization)- Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.

- Used SEO expertise with Google Analytics knowledge to deliver wide-reaching, high-performing digital marketing campaigns.- Worked with tireless energy and enthusiasm to deliver against digital marketing targets, regularly exceeding profit KPIs.

- Managed and executed software development projects from beginning to finish without difficulties or assistance.- Worked with internal & external teams to ensure quality throughout the software development lifecycle.- Led strategic negotiations with business partners.Monitored staff performance and developed improvement plans.

+ Software Development: - Using C# on .net Framework- Using MSSQL Server (scripting)- Query script and reporting + Website Development:- HTML / CSS with W3c validation.- Coding JS (jQuery)- Frameworks: .net frameworks (from 1.1 to 4.5); php frameworks (Joomla, WP, zend)+ Project Management- Resourse Estimate & management- Changes management- Timeline management