Tran Ngoc Thanh Truc Email & Phone Number

Shanghai, Cn

Shanghai, Cn

Vietnam

Driving the Region business strategy for Vietnam conduct the necessary transformation in the business model Engage the entire organization in accordance with Yara Mission, Vision and ValuesDrive an ambitious Diversity and Inclusion action plan in line with Yara D&I strategy and goalsResponsible for Profit & Loss for Yara Crop Nutrition operations in Vietnam. Deliver commercial and financial objectives of Yara Vietnam Lead a highly professional, multi-skilled team with core focus on Sales, Marketing and AgronomyCarry on the identified marketing and commercial strategy in line with the Regional guidelines, developing the Yara crop nutrition strategy.Research relevant sectors to identify potential product and market opportunities.Drive the Yara Farming Solutions initiativesPeople management, talent development planning, performance management and succession management

Vietnam

YaraVita Business Performance Development:• Together with Hop Tri – YaraVita Distributor developing business opportunities• Take a lead role in the development of Co-Brand business proposal and presentations for new business materials to create and nurture business opportunities and partnerships• Assist in the coordination and implementation of marketing strategies, and delegate tasks that achieve strategic goals• Pricing Strategy setting for whole YaraVita product category Strategy & Planning:• Crop Roadmap Plan & Measurement by yearly • Pricing Strategy setting up for each of customer segment • Integrated O2O Marketing Plan & Control ROI vs KPI • Marketing Budget Allocation & Management • Key customers satisfaction measurement & Action Plan Digital Marketing:• Marketing Automation - Customer Centricity to Drive Sales• Implementation and development of farmer centric digital tools and services such as mobile applications, local website• Implementation of social media strategy, marketing channel management to enable strong brand positioning and knowledge sharing with farmers and customers• Yara Vietnam website & content hub development & maintenance • O2O Integrated Campaign • Customer engagement Apps; Farming Solution Apps roll out & management • Lead Generation • Lead Management & Development Trade Marketing Retailer Channel:• Key Consumer Centric activities• Consumer Database Analysis and CRM Management• POP marketing campaign• Plan and implement cost effective campaigns to secure maximum return on investment whilst ensuring that costs are kept within the Company’s Marketing budget• Customer Satisfaction Survey • Channel Partnership Program: strategy and criteria build up key Retailers/ Sub Dealers network in Yara Distribution network, ensure all marketing activities are conducted in accordance with their business level.

Hcmc

Trade Marketing Channel:• Key Consumer Centric activities: Strategically plan and lead Trade Marketing for consumer platform, from revenue generation, customer acquisition, segmentation, funnel management & campaign planning to implementation, measurement & campaign performance analysis. • Consumer Database Analysis and CRM Management: Deep dive analyze both Distributors network & Consumer performance to build efficient campaigns/activities.• One Crop – One program strategy and roll out.• POP marketing campaign: Structure and planning for all related marketing activities at PoP network. • Plan and implement cost effective campaigns to secure maximum return on investment• Customer Satisfaction Survey• Channel Partnership Program: strategy and criteria build up for 85 key Retailers/ Sub Dealers, ensure all marketing activities are conducted in accordance with their business level. Brand Identity:• Manage and further develop the Yara brand through communicating a consistent message both internally and externally• Provide branding guidance to Yara Fertilizer expert team in order to achieve high level of consistency on Retail Partnership Programs, farmer meetings, customer seminars, marketing material• Ensure all marketing activities are conducted in accordance with brand strategy, visual guidelines and in compliance with Yara’s ethic framing• Coordinate with regional BU and global marketing functions in branding projects• Monitor performance of ATL activities and conduct market and brand surveys Digital Marketing:• Implementation and development of farmer centric digital tools and services such as mobile applications, local website• Implementation of social media strategy, marketing channel management and with support of Yara Fertilizer expert team• Lead Generation roadmap development• Lead Management strategy Communications responsibilities:• Public Relation: Evaluate, design and implement regular and appropriate public relation initiatives

Vietnam

Key Achievements: • Max 133% KPI in last 5 years.• Contributed to outstanding company profit growth of 55% in 2017 vs 2016. • EOY 2013, EOY 2017, Marcom of the Year - RO Award. • Global Champion of Global DHL CSR Campaigns B2B Marketing:• Digital Marketing: Strategically plan and lead Digital marketing for B2B platform, from lead generation, customer acquisition, segmentation, funnel management & campaign planning to implementation, measurement & campaign performance analysis (B2B KWs search, display, social, content and EDM)• Direct Marketing: Plan, develop and execute regular Direct Marketing campaigns to generate revenue achieving KPI.• CRM Management & Analysis: Deep dive analyze customer performance and loyalty to build efficient campaigns/activities.B2C Marketing:• Digital Marketing: Strategically plan and lead the Digital marketing for O2O; B2C / Retails Channel, from cash lead generation, retails campaign planning to implementation, measurement & campaign performance analysis (B2C landing pages, B2C KWs search, Merchants display platform, content hub and EDM). • B2C & C2C Market Platform Collaboration: Strategically plan and lead all collaboration with various market platforms such as Amazon, Ebay, Payoneer and VECOM to drive a high performance of lead and revenue generation• Retail POS Program: Develop and lead all retail trading campaigns, measure and maximize ROI of retail channel.• Merchant Collaboration: Strategically plan and lead all collaboration with local banks, VCCI, Chambers, etc. to support lead and revenue generation. • POSM Ideas and Development: Promote DHL retail outlets, products and surcharges. Corporate Comms:• Public & Media Relation: Evaluate, design and implement regular and appropriate public relation initiatives • CSR Strategy • Brand Management Crisis Management:• Control all potential risks list and develop Risk Management plan to manage all possibility risks. • Manage effectively all On & Offline Crisis

Vietnam

Marketing responsibilities:• Develop and executive Marketing Strategy long time & short time for Priority Banking, manage the country’s marketing budget in order to maximize marketing effectiveness and promote multi-product bundles and cross-sales.• Be responsible for brand stewardship and development, adhere to standardization.• Manage and enhance local agency partner and other third-party supplier relationships.• Be responsible for develop internet marketing in Vietnam.• Help achieve corporate ambition of building a strong relevant global brand.• Align with Group CB’s value propositions for customer segments and delivery platforms.• Work closely with Head Marketing and Group Marketing to drive productivity from all advertising and marketing investments• Develop solid brief for effective communication across the country CB business.Digital Marketing responsibilities:• Develop Digital marketing Strategy & Implement digital programs across spaces. • Supervise and provide supports in procurement to comply with SC Standard, Drive the efficiency agenda in procurement and consult Local Contract Committee for continuous improvements.• Provide market spaces insights from market research and market pricing and competitor tracking. • Work with regional and global Digital Marketing services team for supports and alignments with the overall strategy.Communication responsibilities:• Responsible for all internal and external communications for PRB product including: preparing and organizing press releases, articles and advertising for publication, developing press relations. • Develop and execute Media and PR plans to support the brand management and business performance.• Build up and maintain close relationships with publications to ensure maximum positive news exposure for the company.• Be responsible for providing an accurate, complete and effective communication to journalists and public.

Vietnam

Vietnam

• Responsibility for setting up a dealer system to effectively distribute Toshiba Projector in southern Vietnam (from Da Nang to Ca Mau).• Propose annual sales plan and successfully pursue the target.• Manage the Sales team of more than 10 people and report directly to Sales Director.• Deal with the distributors about the price, the business plan quarterly.

Vietnam

• Develop marketing plans and create appropriate activities in order to promote sales or newly launched products.• PR Launches, contact with agency, follow up and check Print Ads, TV, etc.

Bachelor’S Degree

Certified Digital Marketing & Digital Business Strategy, Digital Marketing

Green Belt Certificate & Blue Belt Certificate, Digital Communication And Media/Multimedia

Agricultural Business And Management

Certification on Leading for Growth from Harvard Business Publishing Corporate Learning!