Tran Ngoc Thanh Truc Email & Phone Number

Shanghai, CN

Vietnam

Driving the Region business strategy for Vietnam conduct the necessary transformation in the business model Engage the entire organization in accordance with Yara Mission, Vision and ValuesDrive an ambitious Diversity and Inclusion action plan in line with Yara D&I strategy and goalsResponsible for Profit & Loss for Yara Crop Nutrition operations in.

Vietnam

• YaraVita Business Performance Development:
• Together with Hop Tri – YaraVita Distributor developing business opportunities
• Take a lead role in the development of Co-Brand business proposal and presentations for new business materials to create and nurture business opportunities and partnerships
• Assist in the coordination and implementation of marketing strategies, and delegate tasks that achieve strategic goals
• Pricing Strategy setting for whole YaraVita product category Strategy & Planning:
• Crop Roadmap Plan & Measurement by yearly

HCMC

• Trade Marketing Channel:
• Key Consumer Centric activities: Strategically plan and lead Trade Marketing for consumer platform, from revenue generation, customer acquisition, segmentation, funnel management & campaign planning to implementation.
• Consumer Database Analysis and CRM Management: Deep dive analyze both Distributors network & Consumer performance to build efficient campaigns/activities.
• One Crop – One program strategy and roll out.
• POP marketing campaign: Structure and planning for all related marketing activities at PoP network.
• Plan and implement cost effective campaigns to secure maximum return on investment

Vietnam

• Key Achievements:
• Max 133% KPI in last 5 years.
• Contributed to outstanding company profit growth of 55% in 2017 vs 2016.
• EOY 2013, EOY 2017, Marcom of the Year - RO Award.
• Global Champion of Global DHL CSR Campaigns B2B Marketing:
• Digital Marketing: Strategically plan and lead Digital marketing for B2B platform, from lead generation, customer acquisition, segmentation, funnel management & campaign planning to implementation, measurement &.

Vietnam

• Marketing responsibilities:
• Develop and executive Marketing Strategy long time & short time for Priority Banking, manage the country’s marketing budget in order to maximize marketing effectiveness and promote multi-product bundles and cross-sales.
• Be responsible for brand stewardship and development, adhere to standardization.
• Manage and enhance local agency partner and other third-party supplier relationships.
• Be responsible for develop internet marketing in Vietnam.
• Help achieve corporate ambition of building a strong relevant global brand.

Vietnam

Vietnam

• Responsibility for setting up a dealer system to effectively distribute Toshiba Projector in southern Vietnam (from Da Nang to Ca Mau).
• Propose annual sales plan and successfully pursue the target.
• Manage the Sales team of more than 10 people and report directly to Sales Director.
• Deal with the distributors about the price, the business plan quarterly.

Vietnam

• Develop marketing plans and create appropriate activities in order to promote sales or newly launched products.
• PR Launches, contact with agency, follow up and check Print Ads, TV, etc.

Bachelor’S Degree

Certified Digital Marketing & Digital Business Strategy, Digital Marketing

Green Belt Certificate & Blue Belt Certificate, Digital Communication And Media/Multimedia

Agricultural Business And Management

Certification on Leading for Growth from Harvard Business Publishing Corporate Learning!