Lead marketing, operations and process improvements initiatives

Led marketing operations and marketing project management teams that developed and delivered over 10,000 marketing campaigns on an annual basis. Effectively drove initiatives in a highly regulated and matrixed organization. ● Created marketing project management PMO consisting of about 75 program and project managers ● Directed creation and execution of marketing strategies and plans, promoting consistency and discipline through established operational methodologies and documentation.● Fostered alignment with stakeholders: Coordinated with key internal stakeholders to synchronize marketing project timelines and dependencies, ensuring proactive communication and adherence to processes.● Enhanced process optimization: Identified and executed strategies to refine processes, driving scalable growth solutions and maximizing business value.● Led and developed a team of managers: Recruited, nurtured, and mentored a team of program and project managers, elevating their capabilities and performance.● Managed sprint and steering committee activities: Led steering committee meetings with business line CMOs● Implemented and maintained Marketing PMO vision: Created and sustained an agile operational model, effectively managing the change management process to accommodate evolving marketing demands.● Supported a broad range of marketing functions: Applied a comprehensive understanding of marketing roles to facilitate campaign support, asset development, event coordination, product launches, field enablement, and reporting.

Built product marketing team responsible for sales materials and member communications for 225 Medicare Advantage health plans – in a highly regulated environment with extremely tight turnaround times and very demanding levels of quality. ● Medicare & Medicaid communications● Collaborated with Regional Marketing leaders to create industry leading sales tools and collateral, resulting in receipt of Sales Innovation Award.● Designed and delivered sales and membership materials for Medicare Advantage plans including Annual Notice of Change, Evidence of Coverage, and Summary of Benefits.