Dave Nelson Email & Phone Number

Lead marketing, operations and process improvements initiatives

Greater Minneapolis-St. Paul Area

Led marketing operations and marketing project management teams that developed and delivered over 10,000 marketing campaigns on an annual basis. Effectively drove initiatives in a highly regulated and matrixed organization. ● Created marketing project management PMO consisting of about 75 program and project managers ● Directed creation and execution of marketing strategies and plans, promoting consistency and discipline through established operational methodologies and documentation.● Fostered alignment with stakeholders: Coordinated with key internal stakeholders to synchronize marketing project timelines and dependencies, ensuring proactive communication and adherence to processes.● Enhanced process optimization: Identified and executed strategies to refine processes, driving scalable growth solutions and maximizing business value.● Led and developed a team of managers: Recruited, nurtured, and mentored a team of program and project managers, elevating their capabilities and performance.● Managed sprint and steering committee activities: Led steering committee meetings with business line CMOs● Implemented and maintained Marketing PMO vision: Created and sustained an agile operational model, effectively managing the change management process to accommodate evolving marketing demands.● Supported a broad range of marketing functions: Applied a comprehensive understanding of marketing roles to facilitate campaign support, asset development, event coordination, product launches, field enablement, and reporting.

Greater Minneapolis-St. Paul Area

Built product marketing team responsible for sales materials and member communications for 225 Medicare Advantage health plans – in a highly regulated environment with extremely tight turnaround times and very demanding levels of quality. ● Medicare & Medicaid communications● Collaborated with Regional Marketing leaders to create industry leading sales tools and collateral, resulting in receipt of Sales Innovation Award.● Designed and delivered sales and membership materials for Medicare Advantage plans including Annual Notice of Change, Evidence of Coverage, and Summary of Benefits.