Tran Thi Dai Trang Email & Phone Number

Vietnam

Vietnam

Vietnam

- Lead a team of UX researchers conducting research projects across various divisions (messaging, social, music, news, AI voice assistant). Provide guidance, mentorship, and support to ensure high-quality research deliverables and team success- Conduct user research studies, including user interviews, usability testing, and surveys, to uncover user behaviors, motivations, and pain points, ultimately informing product design and decision-making processes- Utilize a wide range of qualitative and quantitative research methods, such as user persona development, journey mapping, and card sorting, to extract user insights and validate design hypotheses- Collaborate with data scientists and data analysts, leveraging data analytics to identify key metrics for evaluating the UX of features- Analyze data and synthesize user insights into frameworks, concepts, and visualizations to enhance the organization's understanding of users- Advise UX designers, UX writers, product owners/managers, and other key stakeholders on best research practices- Consult product owners/managers on product development and monetization strategies

Ho Chi Minh City

- Plan and conduct quantitative and qualitative research projects in various fields such as automobiles, e-commerce, social network, FMCG…- Consult clients on research objectives that well-connected with the business strategies - Design the best-fit methods to uncover customers’ insights including in-depth interview, focus group discussion, ethnography, survey, diary…- Manage data collection and data quality assurance process- Analyze and interpret data, generate chart, formulate report and make recommendation- Provide competitive analysis on market offerings, identify market trends, pricing/business models, sales and methods of operation

Ho Chi Minh City

- Manage EuroCham Discount Partner Program and follow up advertising requirements- Track, measure, analyze and report all data and statistics on Website and Social MediaChannels- Manage advertising booking dealing with partners- Design branding concept, marketing and communication materials- Develop plan and manage website, social media channels including Facebook, Twitter,LinkedIn; Support conducting weekly e-newsletters

Ho Chi Minh City, Vietnam.

- Develop, manage content strategy and write content for social media (including Facebook, Instagram) and website; do SEO for the website- Track, measure, and analyze all data and statistics on social media and website- Design the branding concept for the company and the products

- Design branding concept and marketing materials for different projects- Build up and design concepts for websites of company- Develop and manage digital marketing plans for different projects, including Google Adwords, Onsite SEO, Facebook Ads, HTML emails...- Track, measure, and analyze all data and statistics on website

Ho Chi Minh City

- Develop art concepts and initial digital mockups for assigned projects by the Creative Design Manager- Develop overall campaign concepts for clients and help facilitate development of the concept in the elements of the client campaign, such as Unilever (Knorr, SHE) and Pepsico (Cheetos)- Support brainstorming, branding concepts and other duties

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business Administration - Marketing