West Australian-owned, EXTAG is a B2B SaaS platform that is a smart, yet easy-to-use data collection system that provides visibility in real-time for optimising operational efficiency and safety compliance.

Metaverse gaming studio Ninja Syndicate launched Supremacy, a series of metaverse-enabled games, harnessing the power of blockchain technology."We brought in Lan as Chief Sales Officer at Ninja Software/Syndicate, but over time she became a mentor and close friend. From the moment she joined the team, it was clear that she was a leader in every sense of the word. Lan taught me a lot about sales strategy and was critical to our success in building partnerships and boosting morale.Lan is an excellent communicator, negotiator and generally pleasant to be around. She effortlessly builds strong relationships with clients and partners, which greatly contributed to the success of our company". [John Nguyen, Co-Founder, CTO Ninja Software and Ninja Syndicate]

Ninja Software is an Entrepreneurial Software Development company that helps Corporates, Governments, and NFPs diversify into Software as a Service (SaaS)."Lan is a machine. With her help, we quickly doubled, tripled, quadrupled our revenue. She brought more potential clients through the door than we could even handle. I love watching Lan network. She has a preternatural ability to locate and charm the most valuable and interesting people in the room. Without fail. She does this without ever upsetting anyone. Deftly moving through the room with grace and style. Her charm and wit only matched by her sense of style and fashion sense. Lan is a true asset to any company and founder. She is a skilled communicator that builds genuine and lasting relationships with ease. This natural charisma and charm make her an absolute joy to work with, and her drive to succeed is contagious.I can't wait to see who she ends up working with next. My advice to them is to give Lan the freedom and latitude to do things her way and give her the time and space to work her magic. She gets results".[Alex Dunmow, CEO, Co-founder Ninja Software and Ninja Syndicate]

Design and delivery of sponsorships for Game Changer Awards.

Award-winning Audio Visual solutions across WA to Corporate, Government and Education sectors.

Fleet Management Solutions (SaaS) across Mining, Transport, Logistics, Insurance and Government.Headhunted to build the foundation for Ctrack's aggressive market expansion across WA and SA.Networked, and build relationships and sales pipelines in industries and verticals where Ctrack have a limited presence.

Because I can, and I did.

Property and lifestyle portal showcasing sales and rental properties from Hong Kong’s leading property agents. At the time, Squarefoot was part of REA Group, the world’s largest property portal.Our mission was to be Hong Kong’s leading property provider in print and online advertising solutions.Worked on strategic alignment with Corporate and High-End Brands for Squarefoot media platforms."Lan is among the top salespeople that I have encountered and dispels all of the negative connotations people sometimes have of salespersons. She excels in selling because she listens to her customers and gets to know her clients' businesses so well that she could work as a salesperson for her clients. This allows her to give great business insights beyond what she is selling. Lan also gets to know her client reps on a personal level, and it is clear that she is very sincere in building relationships, which is why she is so good at building trust".[David Williams, General Manager of Big Ass Fans, Asia Pacific - 2014]-> Left this role with family relocation to Shanghai.

Boutique recruitment agency for the creative industry.Responsible for managing a portfolio of clients, growing the client base, assessing and advising on the portfolios of creative professionals across Asia Pacific.

Sales and marketing of awards winning Energy Monitoring System (SaaS) for medium to large corporates and governments.-> Left this role with family relocation to Hong Kong.

Managing advertising solutions across Sensis suite of products across print and online.Responsible for approximately 50 national accounts with a value of $10M annually.

Managing accounts worth $7M annually."I wish to bring to your attention the dedication and great work being carried out by your staff member Lan Tran.I have been advertising with Yellow Pages directory for well over 20 years and in that time have had many different reps, the great majority of whom all do their job well. Lan was a standout however in that she always had good marketing ideas and was always on the look out for unique listing opportunities for me. Her interest always went beyond the annual visit to sign the renewal contract.Lan has not requested or sought out this endorsement however it is my way of thanking her for going the extra mile and for her dedication to client service".[Keith Grahams, Principal at Grahams Lawyers, NSW - 2004], sent to Sensis CEO.

PASSION: an absolute joy and a privilege to be of service to the business communities across Australia."I have encountered unfortunate experiences with previous reps and lost all confidence with Yellow Pages, deciding to minimise my advertising overall. With trepidation I met with Lan, her professional and diplomatic approach is outstanding. I have basically doubled my advertising in Sydney, following upon subtle suggestion and input from Lan.I look forward to the results of this years advertising and trust that your companies new Customer Service Approach will continue, it is indeed a refreshing change".[Sandra Hale, Director of Flexigrille, NSW - 2003], sent to Sensis CEO."It has been a pleasure to work with our consultant, Lan who continue to provide us with the very best service".[Chris Mears, Director of North Coast Workforce, NSW - 2003], sent to Sensis CEO."Lan has been my Savior. She was articulate, prompt, courteous and to date very effective".[Craig White - National Sales and Marketing Manager of Exercise Australia, NSW - 2002], sent to Sensis CEO.

The start of my life-long love for Sales and Marketing through Yellow Pages B2B markets.