Results-driven Digital and Social Media Lead with over seven years of experience delivering impactful digital strategies for global brands like PlayStation, HEINEKEN Ireland, and Bord Bia. Adept at project management, paid media advertising, and influencer marketing, I specialise in crafting data-driven campaigns that maximise engagement and drive measurable growth.Known for leading cross-functional teams to execute high-performance campaigns across TikTok, Facebook, Instagram, YouTube, and LinkedIn, I combine creativity with strategic insight to elevate brand presence. My work focuses on content strategy, social media management, and optimising ROI through detailed analytics and performance tracking.With an MSc in Interactive Digital Media from Trinity College Dublin, I am passionate about digital innovation and thrive in fast-paced, evolving environments. My focus is on building trusted relationships with high-value, high-impact clients while consistently delivering top-tier results.
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Social And Digital LeadSweartakerDublin, Ie -
Digital And Social LeadSweartaker Aug 2022 - PresentDublin City, County Dublin, Ireland📊 Project & Team Management: Coordinate operations and lead teams to deliver campaigns on time and within budget.🎯 Digital & Content Strategy: Develop and execute strategies to achieve business and brand objectives for top clients like PlayStation, HEINEKEN Ireland, Pepsi, 7UP, and Bord Bia.🎨 Content Creation: Collaborate with creative teams on ideation and production of all content.📈 Social Media Outreach & Distribution: Plan and implement programs across owned… Show more 📊 Project & Team Management: Coordinate operations and lead teams to deliver campaigns on time and within budget.🎯 Digital & Content Strategy: Develop and execute strategies to achieve business and brand objectives for top clients like PlayStation, HEINEKEN Ireland, Pepsi, 7UP, and Bord Bia.🎨 Content Creation: Collaborate with creative teams on ideation and production of all content.📈 Social Media Outreach & Distribution: Plan and implement programs across owned, paid, and earned media to maximise reach and engagement.💸 Paid Media Advertising: Lead paid performance across TikTok, Facebook, Instagram, YouTube, and LinkedIn for brand growth and acquisition campaigns.🌟 Influencer & Advocacy Programs: Design and execute influencer strategies that engage stakeholders.📝 Reporting & Analysis: Oversee campaign performance reporting, using analytics to inform strategies and ensure success. Show less -
Digital Account ManagerRipple Aug 2020 - Sep 2022Dublin City, County Dublin, Ireland👥 Managing a team of executives and reporting for a diverse portfolio of clients within the Irish market.🎯 Optimising all digital ad campaigns across Facebook, Instagram, Google Ads, TikTok, and Pinterest.🚀 Creating campaigns from start to finish, including ideation, campaign briefing, creative direction, omnichannel drive, and reporting. 📈 Leading and developing accounts through up-selling and cross-selling. 📝 Tendering and pitching for large-scale digital… Show more 👥 Managing a team of executives and reporting for a diverse portfolio of clients within the Irish market.🎯 Optimising all digital ad campaigns across Facebook, Instagram, Google Ads, TikTok, and Pinterest.🚀 Creating campaigns from start to finish, including ideation, campaign briefing, creative direction, omnichannel drive, and reporting. 📈 Leading and developing accounts through up-selling and cross-selling. 📝 Tendering and pitching for large-scale digital projects via the EU portal. 🔄 End-to-end strategy from designing landing pages to generating reports, finding insights, & optimising ROI. Show less -
Senior Community ManagerSocio Local Oct 2018 - Jul 2020County Dublin, IrelandAs Senior Account Manager, I was responsible for ideating, creating and implementing digital campaigns for our roster of clients. I ensure first-class, stand-out, highly effective digital and social media activations. I used content and strategy to ensure the continuity of campaign messages across all digital touch points, ensuring that social accounts and websites are always up to date. I immersed myself in each client account, ensuring that I delivered a bespoke and authentic tone of voice… Show more As Senior Account Manager, I was responsible for ideating, creating and implementing digital campaigns for our roster of clients. I ensure first-class, stand-out, highly effective digital and social media activations. I used content and strategy to ensure the continuity of campaign messages across all digital touch points, ensuring that social accounts and websites are always up to date. I immersed myself in each client account, ensuring that I delivered a bespoke and authentic tone of voice that was right for each brand.My day-to-day consisted of: ● Social Media Management ● Managing Facebook Ads, Google AdWords to drive growth for clients in the digital sphere.● End to end strategy from designing landing pages to generating reports, finding insights & optimising ROI.● Email Marketing to leads and customers - introduced follow up emails and achieved the highest open rate of any email campaign in company history. Optimising CTR with A/B testing.● Communicating with clients on content and strategy to ensure continuity of campaign messages across all digital touchpoints.● Created and curated content across social platforms for 30 different clients across the hospitality industry.● Writing copy, designing content suitable for, and conforming to best practices for EDMs.● Successfully managing customer expectations and customer success.● Analysing clients' branding and KPIs to create strong digital strategies fitting their brand and objectives.● Working cross-functionally with the sales team to define top priorities for 2018 and revamp our program. Initiatives: Webinars and help videos, client community. Show less -
Junior Community ManagerSocio Local Apr 2018 - Oct 2018Dublin, IrelandMy day to day role consists of:● Campaign strategy● Community management● Ad strategy● New business proposals● PR liaison● Client liaison● Managing content calendars and content strategy.● Social performance and analytic reporting -
Kindergarten Esl TeacherEsl Feb 2016 - Mar 2018Gwangju, South Korea📚 Responsible for creating an engaging ESL lesson plan for children aged 2-12.🫧 Official Kindergarten Bubble Blower ™️🎨 Used a variety of activities and instructional methods (songs, stories, media, structured games, art, outdoor activities, etc.) to motivate and stimulate children’s language abilities.💻 Initiated and led the development of an after-school English Scratch Programming club, providing students with an innovative platform to enhance their language and technical… Show more 📚 Responsible for creating an engaging ESL lesson plan for children aged 2-12.🫧 Official Kindergarten Bubble Blower ™️🎨 Used a variety of activities and instructional methods (songs, stories, media, structured games, art, outdoor activities, etc.) to motivate and stimulate children’s language abilities.💻 Initiated and led the development of an after-school English Scratch Programming club, providing students with an innovative platform to enhance their language and technical skills. Show less -
Sales ExecutiveEir Ireland Jan 2015 - Feb 2016DublinCollaborating within the B2C sales team and existing customers to identify licence renewal opportunities. Key Achievements: • Managing the customer base and ensuring customer satisfaction through fast response to incoming enquiries and proactive outbound contact to drive loyalty and business growth• Driving Lead Generation through nurturing awareness and opportunity in the customer base• Establishing and maintain excellent business relationships at the appropriate levels… Show more Collaborating within the B2C sales team and existing customers to identify licence renewal opportunities. Key Achievements: • Managing the customer base and ensuring customer satisfaction through fast response to incoming enquiries and proactive outbound contact to drive loyalty and business growth• Driving Lead Generation through nurturing awareness and opportunity in the customer base• Establishing and maintain excellent business relationships at the appropriate levels within the assigned accounts via an agreed contact strategy. Show less -
Social Media Team InternCore Sep 2015 - Dec 2015Dublin, IrelandKey Achievements: •Responsible for the ideation, optimisation, and analysis of social media campaign activity for key clients.•Participating in social campaigns across a range of clients including AIB, An Post, Littlewoods Ireland, RSA.•Monitoring client budgets, performance and ensuring all client orders are updated on relevant systems. -
Intern Support, NstAiesec Ireland Jul 2014 - Sep 2015DublinBeing part of AIESEC Irelands support team means that I am closely involved with all incoming interns to Ireland and work to facilitate them on their move to Ireland. I coordinated and liaised between the Irish AIESEC team, all of the interns as well as the companies (including Google, Boston Scientific and Pennys Ltd). -
Press Conference Team LeaderWeb Summit Oct 2014 - Nov 2014Dublin, IrelandWeb Summit is Europe's largest tech conference taking place over 3 days in Dublin city. As a volunteer of this organisation you not only gain access to this phenomenal event but also have the chance to work with the top players from every industry. My main role as team leader was to work as a communicator between volunteers and the production team during the final few weeks before the event and during the 3 day conference itself. Working in the press conference I coordinated between all large… Show more Web Summit is Europe's largest tech conference taking place over 3 days in Dublin city. As a volunteer of this organisation you not only gain access to this phenomenal event but also have the chance to work with the top players from every industry. My main role as team leader was to work as a communicator between volunteers and the production team during the final few weeks before the event and during the 3 day conference itself. Working in the press conference I coordinated between all large media companies including RTÉ, The Guardian, Financial Times and CNBC. Show less -
Staff WriterLeading Social Mar 2014 - Aug 2014Dublin, IrelandThe College Times is Ireland’s largest intervarsity student-run magazine; all content is written by the most questioning savvy niche of society- its students. By use of Wordpress and Google analytics my job is to produce short, on the beat articles for both Irish and international students. -
Local Committee President UcdAiesec Sep 2013 - May 2014University College DublinAs acting LCP my role included guiding a large team and my fellow vice presidents towards growing AIESEC UCD as a society within our university. -
Gira Mundo InternAiesec No Brasil Jun 2013 - Sep 2013Rio De Janeiro Area, BrazilThe Gira Mundo (Portuguese expression for world turn) is a social project created by AIESEC Rio De Janeiro with the support of Global Change makers and British Council. My main role involved working with a team on international students to plan and organize lessons, events and building projects that would be of benefit to the children and teenagers within the favela in which we were based in Rio De Janeiro. -
Music EditorThe College Tribune Sep 2013 - May 2014University College DublinMusic editor at UCD's largest student paper and magazine, responsible for gaining contributors and managing musical connections and interviews between UCD and MCD.
Trasa Walsh Education Details
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Computer Programming -
Music And English
Frequently Asked Questions about Trasa Walsh
What company does Trasa Walsh work for?
Trasa Walsh works for Sweartaker
What is Trasa Walsh's role at the current company?
Trasa Walsh's current role is Social and Digital Lead.
What schools did Trasa Walsh attend?
Trasa Walsh attended Trinity College, Dublin, University College Dublin.
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