Tra T. Truong Email & Phone Number

Durham, Nc, Us

Ho Chi Minh City, Vietnam

Key result and achievements:- Reached user’s top-of-mind and raise digital payment adoption with an uplift of 56% in digital transactions and 108% in digital receivers through a gamification campaign - Secured 1 million monthly active users using e-wallet in daily life services by leading the user growth-hack team of 10 members to brainstorm and adopt data-driven initiatives - Developed a comprehensive product strategy for merchants aiming to increase access to digital products and address unmet needs of underserved small-and-medium enterprises

Responsibilities:- Analyze market penetration context tailored for each client (e.g. market structure, value chain, level of maturity, growth drivers, market competitiveness, etc.)- Build market models using various methodologies to quantitatively assess the market (e.g. size, growth prospect, etc.)- Provide commercial due diligence and review target’s business models for M&A decision- Derive possible synergies and integrated business strategies regarding M&A targets- Lead/manage interns and juniors during projects, as well as deliver on-the-spot trainingKey results and achievements:- Conducted market assessment in the digital content market to assist due diligence process of a leading digital firm in Vietnam- Outlined market and competitive dynamic in cloud-based POS market to assist due diligence process of a leading POS provider in Malaysia- Developed a customer and product strategy to come up with a comprehensive operating model for the conversion of a major specialized bank in Cambodia to a commercial bank - Built various market entry scenarios in Vietnam and assessed competitive landscape in the SEA region for a leading international household appliances manufacturer

Vietnam