Stanislav Tratsevskyi Email & Phone Number

Kyiv, Ua

Kyiv

• Assembled a team of high-performing in-house specialists and freelancers,which, under my leadership, achieved 80% growth in the number of orders and revenue while maintaining the Return of Investment (ROI) rate at the same level.• Controlling and optimizing all existing traffic sources and constantly searchingfor new growth opportunities.• Controlling website redesign, from UX prototyping to frontend and backend implementation.• Auditinging and optimizing a… Show more • Assembled a team of high-performing in-house specialists and freelancers,which, under my leadership, achieved 80% growth in the number of orders and revenue while maintaining the Return of Investment (ROI) rate at the same level.• Controlling and optimizing all existing traffic sources and constantly searchingfor new growth opportunities.• Controlling website redesign, from UX prototyping to frontend and backend implementation.• Auditinging and optimizing a wide range of business-related processes, such as sales managers’ work optimization, video editing process improvement, and others. Show less

Kyiv

Constant control of website progression: making sure it's mobile friendly, user-friendly, matches SEO requirments, has a present-day UX/UI desingGoogle and Facebook Ads analysis and improvementBuilding up working relationships with freelancers on project: SEO, developers, designers, etc.Search for new ideas in business development

Kyiv, Kyiv City, Ukraine

Experienced in managing campaigns in Google Ads, Microsoft (Bing) Ads, Facebook, YouTube, Twitter, Yahoo Gemini, Traffic Junky, and Linkedin.Developed and executed promotion strategies. Worked with data to optimize campaigns to fulfill set goals: drive traffic to a website, increase sales, reach target ROI/ROAS goals, target CPA/CPL, raise brand awareness, promote mobile apps, and others.Have worked with various areas and topics, such as Interior Design & Furniture, Car Parts… Show more Experienced in managing campaigns in Google Ads, Microsoft (Bing) Ads, Facebook, YouTube, Twitter, Yahoo Gemini, Traffic Junky, and Linkedin.Developed and executed promotion strategies. Worked with data to optimize campaigns to fulfill set goals: drive traffic to a website, increase sales, reach target ROI/ROAS goals, target CPA/CPL, raise brand awareness, promote mobile apps, and others.Have worked with various areas and topics, such as Interior Design & Furniture, Car Parts, Rims and Wheels, Medical Facilities & Services, LGBT projects, Construction & Power Tools, Internet & Telecom, Blockchain & ICO’s projects, local service businesses, and others.Know how to set up and work with Google Tag Manager, Google Global Tag, Google Enhanced Ecommerce, Universal Google Analytics, Analytics 4 and Analytics 360, and Facebook Pixel. Show less

Kyiv

• Built my department focused on developing eCommerce projects and local businesses. Recruiting department employees. Providing employees with aclear plan for career growth. Employee performance monitoring. Coaching and mentorship.• Controlling sales efficiency and managing the existing clients.• Managing marketing activities related to media and other PR, such as public speaking, conducting webinars, partnership development, etc.

Kyiv

Primary duties as a specialist:• Build marketing campaigns to drive sales through eCommerce channel• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns• Plan, execute, and measure experiments and conversion tests• Plan and execute reactivation and retention campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Primary duties as a manager:•… Show more Primary duties as a specialist:• Build marketing campaigns to drive sales through eCommerce channel• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns• Plan, execute, and measure experiments and conversion tests• Plan and execute reactivation and retention campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Primary duties as a manager:• Managing complex clients’ projects, from preparing commercial offers and salepitches to implementing reporting and control.• Forming project teams, coordinating their actions and tasks.• Trends identification and constant brainstorms for projects growth.• Optimizing costs and business processes. Show less