Boostie is a talent marketing platform that helps hiring teams master the marketing funnel and promote open roles on alternative channels, capture more passive talent from career site traffic and boost quality applicants with a clean, simple apply process.

Reshaping the Hedge Fund Industry through innovation and quantitative thinking.

Helping staffing firms get more referrals from their current network of employees and candidates.

** Acquired by Bullhorn in early 2020 **Co-founded Herefish and responsible for the brand, demand generation, product marketing, UX/UI, product development and more.

Harbinger Labs is a small digital marketing company focused on SEO, PPC and analytics. I wanted to apply my approach to SaaS and tech-centric companies and help them...a) grow organically in their marketb) drive relevant, converting trafficc) understand their online footprintd) drive sustainable revenueHarbinger Labs is transparent, hands-on and personable with roots in software marketing leadership.

Kapost is a content marketing software provider for mid to large businesses. The Kapost platform is geared to help content marketing teams put structure to ideation, production, distribution and analysis of all types of content so they can drive inbound demand. Kapost is a 2010 TechStars graduate.- Helped drive pipeline growth by 69% over 90 day period- Built demand generation model along with revenue break even point- Built marketing/sales dashboards to track progress and metrics- Implemented Eloqua marketing automation across the organization

Sendouts is a niche software company in the human capital industry. Sendouts’ is used by 10,000+ users worldwide and is a top solution in the industry.- Developed marketing strategies and deployed tactics that drove pipeline revenue of nearly $12 million and new sales revenue of $1.7 million (2011). 2012 pipeline on pace for $20 million with new sales just above $2.1 million.- Lead and maintain SEO initiatives for sendouts.com and other web properties. Organic search contributed to 30% of converted opportunities in 2011.- Assessed and implemented Pardot marketing automation and developed the email communication framework. Email contributes to ~35% of the opportunity pipeline.- Enacted an active content marketing strategy. Relevant, useful and timely content has helped boost awareness in the space. Overall web-traffic has increased 55% from 2010 to 2011 with clear connection to our content marketing strategies.- Led buyer persona research initiatives in early 2011 resulting in 4 distinct buyer and influencer types. Used this data to craft specific messages targeting specific problems and segment on web-to-lead forms for more direct and relevant content.

Coordinated and built the lead generation activities and responsible for deliverables across all product marketing initiatives. Team lead and POC for vendors and agencies.- Lowered cost per opportunity by 62.5%. Analyzed and tested various marketing avenues to find the optimal fit. Then deployed testing guidelines for new spend to keep costs in check.- Developed and coordinated SEO plan with outside vendor. The result was 8 core keywords ranking on the first page with 3 of the most relevant in the top 3. This is still true today.- Created content and copy for use online, in articles and emails. This included ad copy for CPC and re-targeting campaigns.- Managed the campaign tracking and metrics and made adjustments based on findings. This could include a subject line change, copy change or reduction or increase in ad spend based on performance- Managed email segmentation and list acquisition along with sending relevant emails and content.- Used Google Analytics and Optimizer to discover website bottlenecks and conversion inefficiencies. Tests were then performed to optimize conversion. One test in particular moved the needle from 18.47% to 27%.- Managed team of 3 and implemented an agile marketing process.

Marketing consultant responsible for selling SEO/SEM services, as well as online advertisements on yellowpages.com ad network. Took a consultative sales approach to reach $52,000 in sales in 4 months. Configured client SEM plan and researched recommendations to boost SEO to help with conversion. Created effective ad copy and creative that was both relevant and attractive to a client’s prospective customers. Configured plans to increase potential traffic to a client's website or storefront using the AT&T product suite.

Responsible for multiple commercial and residential projects. Led team of 3-5 plus multiple sub-contractors on projects ranging from remodels all the way to custom construction. Managed material and labor bids as well as client relationships.

Responsible for all on-site operations including the hiring, training, and supervision of employees. Successfully managed 40+ residential projects with multiple deadlines and job challenges. Kept multiple projects within certain budget guidelines to avoid company losses.

Responsible for writing copy, planning, and marketing the Mercury Award winning Missouri Civil War Itineraries. Worked closely with the Strategic Planner to compose persuasive and attractive award applications for various advertising campaigns, creative projects, and proactive improvements. Composed copy for use in 2005 Missouri Travel Planner and the Missouri Tourism web site. Compiled various marketing data to show certain correlations, such as, advertising expenditure to tax revenue ratio. All findings were reported to the Missouri Tourism Commission and Missouri Appropriations committee.