A 42-year travel industry veteran with experience in all sectors of the industry. President and founder (1995) of Travel Tech Consulting, Inc.(TTCI), Norm is a recognized leader on how emerging technologies impact the global travel industry. Strong record in assisting the travel startup community with fast pitches, selection and coaching. Norm has an extensive background working with startups including the Phocuswright Innovation Platform (strategy, screening and coaching), Plug and Play Tech Center (mentoring and pitch polishing) Business Travel News Innovate (Chief Judge) and Portugal Ventures (startup- evaluations). TTCI has completed numerous projects with Venture Capitalists and Private Equity companies on a global basis on identifying opportunities for investment, acquisition and due diligence on business and technology strategies. Norm Rose has served as an expert witness in a number of litigations. Deep expertise on specific travel sectors trends including : changes in airline distribution (NDC, NGS), travel marketing and branding, trends in corporate, leisure and online travel. TTCI also works with a global network of travel industry experts who join forces to meet the needs of specific client engagements. TTCI consultants have a deep knowledge of technologies used for reservations, distribution, and marketing for all sectors of the travel industry. This includes airline reservations & loyalty systems, online travel booking & wholesale technology, global distribution systems, tour operators & wholesale software, corporate booking, expense & business intelligence systems, hospitality property and central reservation technology and government authorization, booking & voucher automation. Travel Tech has led procurement efforts for online bookings systems, call center reservation software, wholesale packaging platforms, tour operator software, CRM products, accounting systems and networking. We have advised software developers and travel companies on all aspects of technology marketing including competitive product positioning, messaging and product requirements definition. TTCI has worked with major high tech companies helping to define specific strategies to penetrate the global travel industry. TTCI is an approved government contractor and has worked with the U.S. Federal government for over ten years.Since early 2002, Norm Rose has been a subcontractor with PhoCusWright, Inc. the leading global travel research firm. At PhoCusWright Norm leads research on emerging technology and writes for the Innovation Edition.