Travers Hartley-Smith Email & Phone Number

Barrie, Ontario, Canada

Marketing and Proposal Administrator

Whitby Ontario

Luxury Watches inspired by Canada’s rich heritage and trials, tribulations and triumphs through history that has shaped this great free country. Intrepid | Swiss Movement - Sir William StephensonAvro Arrow | RCAF Roundel & Swiss Movement - Avrow CF105 Arrow Jet Fighter PlaneArrow | Japanese Movement - Avrow CF105 Arrow Jet Fighter PlaneWounded Warriors Canada | Japanese & Swiss Movement - Partnership with proceeds to WWC

Barrie, Ontario

Freelance design for various print and web projects. It has covered a big jump across a large see from Australia to Canada.

Ohio, United States

PQM is a Start-up manufacturer of surgical masks with he goal of achieving N95 certification. While the factory is located in Jackson, Ohio my remote contribution started at commencement in developing the brands PQM FreedomAIR, PQM LibertyAIR and PQM IndependenceAIR. This project included logo and brand development, PQM manufacturing website and SEO, FreedomAirMasks.com e-Commerce site (Shopify) which included a Monthly Mask Club subscription model. All social media aspects including navigating major platforms' ruling on posting and advertising on the sensitive topic of masks. Advertising campaigns were eventually established on Facebook/Instagram (only a few disposable mask companies achieved this in 2020), Twitter, Linkedin and Google. The PQM manufacturing website has first page listings on a variety of topics surrounding N95/KN95 style masks and surgical masks, these rankings convert to sales.Custom instructional illustrations for the project have also served useful for educational purposes.

Alliston

A hands on role taking on the realm of modern marketing and brand awareness for Phoenix Quality and proprietary software E-Data Now®.

Orillia

I’ll keep it simple, as any individual buried in the marketing industry will understand that many hats are worn to achieve success in this rapidly evolving technological world. Moving into this family owned business I am re-establishing the brand of Artech Promotional and transforming it into the next chapter of it’s 30 year history. Activities include developing eCommerce, establishing an online brand image and strengthening presence. The contracted website and content I produced has given the company a good SEO platform to build from. Next stop, a recognizable promotional wear brand across Ontario.

Barrie, Ontario

From designing signs, to branding guns, creating proposals for multimillion dollar companies, to designing the Curbex Media website and driving the SEO. This role is undefined, one this is for sure - there is no shortage of work and much opportunity. More news will follow.

Brisbane, Australia

With a fancy title comes much responsibility. A combination of design, marketing and coffee, this role entailed being across many projects with a broad knowledge of methods, technology and trends to deliver the sales targets. Having a design background with marketing experience and ability, has been the key to building a reputable brand for the company to prosper, as well as a becoming cost saver by limiting outsourced tasks.My role includes but was not limited to the following list:• Production of marketing collateral for sales and promotion. Content and design of; flyers, web advertising, TV displays, video, social media and website imagery. Programs: Photoshop, Illustrator, Indesign• Working with external companies for brand growth online advertisers, online marketing specialists, print suppliers, promotional product suppliers, OOH media, signage suppliers, and print media publishers• Artistic Design of wall graphics for clubs using floor plans to create mocks and designing the installations• Video production to bring clubs alive, provide training tips from Personal trainers and create hype for new programs. Programs: After Effects, Premiere Pro• Design of eBooks for clean eating recipes www.angelsdemonsethos.com.au• Website maintenance and design using the company website CSM, mobile site, sales site and a clean eating site. I implemented a simple GO app and developed a new clean eating website on Wordpress• Sales strategies to achieve targets. Creating our point of difference across a variety of media to increase sales leads. Medias include online marketing with AdWords, remarketing advertising and social media, billboards, newspapers and magazines• Communications through EDMs and Social Media for member and potential customer engagement. From targeting strategies to content of mailers and post design• Leadership of General Club Managers' and their sales campaigns. Event Planning. Line Manager to a Marketing Assistant to achieve deliverables

Scarborough, Queensland

As the Graphic Design/Marketing Coordinator I worked for all areas of the College. I was responsible for: • All marketing material delivered to students, prospective students, employers and stakeholders (This includes; promotional brochures and displays, the Annual Report, Yearbook, College logo style guide, newsletters, course outlines, certificates, vehicle wraps, signage, presentations and advertising.)• I write or coordinate content from all departments.• My role has included copy writing for reports, radio advertising and newsletters. For the 2010 Annual Report I wrote all Trade Areas reports.• Coordinate material production from external companies. • Administrator of the old website which was designed by the IT Manager and myself (a new website has just been launched). • Produce multimedia presentations for events and archives. • Trade Show activities include the arrangement of stalls and liaising with stakeholders. • I was the College photographer and my role also includes administration duties; research, recording and mapping the marketing budget, admissions, reception relief, WH&S committee member and first aid officer

Worked with Editor as part of the art/production department producing gazettes for the Police, Fire fighters and youth safety. Responsible for Gazette production, article writing, Design of in-house magazine, various design projects, editing, advertising art proofing and assisting the advertising art team. The role involved a large portion of administration to maintain a customer database and monitor sales. In the production department the editor and I wrote the articles for publications, these were feature articles we would research for the topic of the gazette. Liaise with Print manufactures and IT maintenance and servicemen.

Graduate Diploma, Business Studies - Marketing

Focus on Marketing, Advertising and Business Entrepreneurship

Bachelor Of Design (Honors), Industrial And Product Design

High School, A Bursary