Travis Francis Email & Phone Number

Austin, Texas, US

Austin, Texas, US

• Sysco LABS is the innovation office behind Sysco, the No. 1 foodservice provider in the world. With $51 billion in revenue, Sysco has been supplying local restaurants, cafes, national restaurant chains, hotels.
• Lead product design for experimentation initiatives; generate an additional ~$10m in revenue and increase add-to-cart by 22% over a 30 day period through product recommendation experiments
• Lead initiatives for Sysco Shop app’s product discovery features for 600,000+ customers and internal users: search results and filtering, product details, recommendations, and personalized promotions
• Presenting to executive leadership teams and C-suite executives, driving product design direction for net-new feature rebate program as part of major FY24 and FY25 KPIs
• Proxy and stand-in for product design director in feature and strategy planning; mentor, onboard, and leading product design team when necessary
• Design the user journey and experience for direct to consumer offers, increasing customer conversion rate by 4%; increase in average spending from converted users by ~10% (data per consulting group)

Stamford, CT, US

Stamford, CT, US

• Gartner Digital Markets (GDM) combines the trusted expertise and objectivity of Gartner with today’s digital marketing capabilities to help small businesses grow. Spanning across the US, Europe, and India, GDM is.
• Designing day-to-day content pieces that range from infographics, UI mockups, social media art, advertisements, video assets, and various branded templates for other departments
• Evolve and develop the individual visual brands of the three sites (Capterra, GetApp and Software Advice), which in turn also defines our unique differentiation from Gartner
• Creative direction and story boarding for photo shoots, video development, email campaigns, and various design initiatives
• Product design consulting and collaboration with our in-house engineering team and UX designers
• Host workshops and info sessions for neighboring departments that teaches the fundamentals and methodology of design, as well as some technical skills for certain programs (ie. the Adobe Creative Cloud and leveraging.

Plano, Texas, US

• SAGE is the leading provider of research and marketing solutions to the promotional products industry, providing product research tools, digital/marketing solutions, tradeshows, and event services. My responsibilities.
• Uphold current brand standards, while expanding the brand and creative direction
• Develop marketing collateral such as campaigns, email blasts, blog posts, landing pages, social media artwork, print pieces, and tradeshow signage
• Collaborate with department on corporate products (web, app and mobile)
• Coordinating and management of artwork projects for customer-facing designers

Purchase, NY, US

• Contribute to overhaul of investor-facing site to improve experience in congruence with Teladoc’s rebrand
• Design and code email blasts and templates
• Create marketing infographics for Teladoc’s rebrand campaign

Plano, TX, US

• Participate in client hearings to record problems and develop solutions
• Increase engagement on Heifer International donation pages with gamification concepts
• Streamline Perot Museum’s reservation experience to lower cognitive load and reduce user dropoff rate
• Execute design direction, from production to launch, alongside project producers and ux developers

• Overhaul flagship product, Apartment Toolbox, to restructure information architecture and improve user experience
• Facilitate client meetings with project managers to highlight business needs and objectives
• Redesign Bell Partners template site to scale across 100+ properties
• Lead 2 designers in Ellipse’s rebrand campaign by redesigning the logo, business collateral, and the corporate website
• Document design best practices and workflows

Lewisville, TX, US

I began as an intern for New Life, in which I established the branding and identity, designed marketing materials and signage, and managed the website.

North Richland Hills, TX, US

Pittsburgh, PA, US

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Ux Bootcamp