Travin Cain Email & Phone Number

Waterloo, Ontario, Canada

• Magnet Forensics is a global leader in the development of digital investigative software.Recruited to drive digital growth strategies.Responsibilities include:
• Strategizing and managing paid media campaigns, including planning, overseeing, and optimizing all aspects of paid media and native advertising on platforms.
• Leading end-to-end digital campaigns, including top-of-funnel awareness campaigns and customer retargeting initiatives, with a focus on conversion optimization and always-on account-based marketing programs.
• Measuring and reporting results of all paid media campaigns, with an emphasis on driving lead conversion and contributing to the sales pipeline.

Mississauga, Ontario, Canada

• SOTI is a global leader in mobile and IoT device management solutions.Recruited to join a world-class marketing team as an individual contributor to Global Demand Generation. Responsibilities include:
• Assisting in the development of SOTI's global paid marketing strategy.
• Day to day administration of SOTI's search engine marketing ads and campaigns.
• Regularly monitoring and reporting on the results of all paid digital marketing activities.
• Measuring and reporting by tracking, compiling, and analyzing results to ensure campaigns are meeting objectives.

Guelph, Ontario

• Search Warrant Online Marketing is a boutique digital marketing agency.Responsibilities included:
• Setting up, managing and reporting on pay per click advertising and native promotion on social and search platforms
• Establishing, managing and reporting on Google Analytics and Google Console profiles in a thorough and standardized manner
• Auditing existing Analytics, SEO, SEM, SMM setups and reporting on findings
• Responding to peer and client requests in a timely and professional manner
• Setting and communicating expectations for peers and clients

Guelph, Ontario

• Concourse Media is one of North America’s fastest-growing digital publishers.Responsibilities included:
• Implementation and ongoing management of social media marketing campaigns for various properties
• Ongoing assessment and reporting of key performance indicators associated with campaign activities
• Contribution to the overall marketing strategy based on key learnings driven by campaign activities
• Creation of marketing ad copy to optimize campaign scale and reach through increased engagement

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science (Bs), Specialized Studies : Business

Associate Degree, Sports Marketing And Management

Ontario College Diploma, Business