Working with a small team in a fast-growing company, The Establishment Brewing Co. has a popular presence in Alberta. My job entails account retention, seeking new retail and on-premise accounts, and engaging with on-site activations such as beer pairing dinners, cask nights, festivals and tastings.My current provincial coverage consists of a portfolio of over 100 accounts between Calgary, Central and Northern Alberta.

Through intentional and goal-driven position changes at this 30-year-old engaging community hub in Calgary, I had the opportunity to provide exceptional guest experiences in tandem with observing and learning customer beer trends through ground-up experiences and personal and professional growth.

Responsible for coordinating media inquiries, interviews and popular events at the Calgary Stampede. • Worked closely with departments and volunteer committees to garner media coverage for The Calgary Stampede‪• Researched, edited and wrote over 15 press releases and media advisories‬‬‬‬‬‬‪• Planned, implemented, organized and executed the full 2017 Calgary Stampede Lotteries communication plan through integrated press releases, media advisories and press events ‬‬‬‬‬‬‪• Researched, edited and wrote a number of blogs for the Calgary Stampede website‬• Learned CP Style throughout contract and became proficient with writing in this manner ‪• Sourced and pitched interesting and personal stories from Stampede Park to local and national print and broadcast media‬‪• Scouted for and facilitated international Budweiser advertising campaign filmed on Stampede Park‬‪• Monitored daily engagement from print and broadcast media impressions and produced year end summary reports‬‪• Heavily supported, planned and coordinated media events with the Midway Food announcement, Canada 150 celebrations, TransAlta Grandstand Show and artist engagement at Coke Stage among others‬

Responsible for community integration, cross-promotions & marketing• Executed planned community outreach, and reviewed plans daily to update priorities as necessary based on sales reports and other factors• Planned communications and promotions to targeted community groups• Worked with the Social Media Coordinator, Marketing Manager and Box Office to facilitate all contests and ticket giveaways• Was present at screenings where large community groups, filmmakers and actors were present, to meet attendees and deepen relationships