Travis Bundy Email & Phone Number

Oakland, California, United States

Oakland, California, United States

Promoted to manage the total relationship between Clorox vitamins/minerals/supplements and Whole Foods and apply expertise across multiple supplement brands. Develop and execute effective promo strategies, pivoting strategy as required based on post promotional analysis ROI measures and internal trade efficiency requirements. Align tactics between brand and consumer as well as positioning total brands strategy with WFM strategy while owning total trade budget, forecasting, and execution. Directly oversee an analyst who builds and distributes a broad range of reports.✔ Increased trade efficiency and profitability without sacrificing promotional events or the efficiency thereof.✔ Invested in new grocery/delivery/pickup program which produced significant new to brand results at over 300%.✔ Held outsized share of assortment at WFM for all brands despite an internal focus on brand simplification and profitability, maintaining 95% of core SKUs while over 30% of SKUs were discontinued by corporate.✔ Demonstrated inventive sales techniques and closed >90% of innovation to WFM amid shelf simplification efforts.

Oakland, California

Responsible for the corporate relationship between two Clorox VMS brands and Whole Foods Market. Primary responsibilities include hitting internal growth and share targets, and growing the category through selling in new innovation, efficient promo planning, and assortment optimization.Other contributing responsibilities include demand planning/forecasting, ensuring supply, trade spend management, and long range business planning.✔ Grew sales of Natural Vitality brand by 20%+ and dollar share to >50% in the magnesium category at WFM to the number one selling brand by a large margin.✔ Successfully converted the entire core Rainbow Light product line to a new consumer-friendly package which was a complex project completed with minimal shelf disruption.✔ Effectively negotiated customer prioritization during the highly challenging COVID product allocation process.✔ Expanded core business despite trade spend cuts by honing in on productive SKUs while also eliminating waste.

Palm Harbor, Florida

Managed a group of 15-18 outside service reps whose primary responsibilities included selling in new items and educating staff in independent health food stores across the the entire U.S. My responsibilities were to ensure that we were meeting targets of visiting 4-5 stores a day, coordinating an account plan with inside reps, following up and documenting visits, and planning for future visits while meeting growth targets. Also deeply engaged in career pathing as the group served as an incubator for sales roles in the broader organization.

Palm Harbor, Florida

*Same as previous description, but job title changed after Clorox acquired Renew Life*Managed a group of 6-8 outside service reps whose primary responsibilities included selling in new items and educating staff in independent health food stores across the eastern half of the U.S. My responsibilities were to ensure that we were meeting targets of visiting 4-5 stores a day, coordinating an account plan with inside reps, following up and documenting visits, and planning for future visits while meeting growth targets.

Renew Life, Palm Harbor, Fl

Managed a group of 6-8 outside service reps whose primary responsibilities included selling in new items and educating staff in independent health food stores across the eastern half of the U.S. My responsibilities were to ensure that we were meeting targets of visiting 4-5 stores a day, coordinating an account plan with inside reps, following up and documenting visits, and planning for future visits while meeting growth targets.

Renew Life, Palm Harbor, Fl

Account manager, relationship and business builder of independently owned health food stores in Georgia and much of the Midwest U.S. During this period our business share went from majority cleansing and detox to probiotics as consumer awareness of probiotics increased exponentially. Renew Life became the number one natural brand of probiotics during this period. As our business shifted to more probiotics focused, my territory grew from roughly 1.25MM to 2.5MM during this time. I was primarily responsible for order taking, selling in new items, and educating staff on their assortment. Other responsibilities included administrative, such as handling customer returns and setting up new payment terms.

Renew Life, Palm Harbor, Fl

Primary responsibilities in my entry level role included accounts payable/receivable, and reviewing invoices for accuracy in pricing and discounting before charging and submitting to warehouse for fulfillment. Occasionally accounts would be past due so I collected payment with the goal of keeping a positive and continuous business relationship.