Travis Call Email & Phone Number

Hyde Park, Utah, Us

Led 100+ internal/contract, onshore/offshore reports to deliver solutions across infrastructure, systems environment, data & analytics, DTC & B2B commerce, customer support, and application development for business and IT ops and customer-facing applications. Developed technology vision and strategy and oversaw projects and programs. Managed $65M OpEx/CapEx annual budget. Reported to CFO.EXECUTIVE ENGAGEMENT: Meet regularly with iFit CEO COO, CFO, CMO, Private Equity Partners, and other business leaders to articulate technical opportunities to cut costs and improve internal business workflows and the customer experience. Co-develop business technology initiatives.PRIVATE EQUITY (PE) LEADERSHIP ENGAGEMENT / IT GOVERNANCE: Gained trust of PE partner leadership to identify and co-develop initiatives aligning with PE technology goals. Articulate projects meeting IT and cybersecurity governance for public companies.COVID: Aligned tech and teams enabling 800 employees to work fully remotely within 3 weeks.MERGERS & ACQUISITIONS (M&A) SUPPORT: Conducted technology due diligence of targets and quickly integrated acquisitions including NordicTrack, FreeMotion Fitness, Sweat, and iFit.BUSINESS DATA & ANALYTICS: Identified C-suite business vision and assembled 30 internal IT leaders from 25 depts to define company-wide data processes, models, and KPIs aligning company data and business analytics with C-suite corporate goals.CLOUD MIGRATION: Created scalable and cybersecure environment within AWS Cloud and led migration from on-prem data center allowing seamless, rapid organic and acquisition growth.SUBSCRIPTION SERVICES: Restructured teams to support market-new subscription services and continued eCommerce growth.ROBUST SCALABILITY: As COVID eCommerce and omnichannel businesses increased 4X and 2X respectively, systems kept pace. Migrated 1000+ employees to full work-from-home during lockdown with minimal business interruption.

Managed 70 personnel in eCommerce development, CRM marketing, frontend, and data/analytics teams. Drove tech vision for NordicTrack, ProForm, Weslo, Weider, Sweat, and iFit brands across USA, Canada, Mexico, France, Germany, Italy, and UK. Reported CIO.BUSINESS MANAGEMENT ENGAGEMENT: Partnered with lines of business leadership to co-develop commerce, CRM, and marketing strategies and scale technology-created opportunities in rapidly evolving landscape.TECHNOLOGY TEAMS DIRECT LEADERSHIP: Took charge to direct workflows, delegate assignments, and manage deliverables within eCommerce, Salesforce Marketing & Service Clouds, Qualtrics and Segment, and consumer-facing technology teams.CONSUMER FINANCIAL TECHNOLOGIES: Worked with TD Bank, Klarna, and Stripe to deploy consumer financing technologies.SAP ECC6 and SAP S/4 HANA: Led internal and vendor resources to successfully upgrade SAP ECC6, transform to SAP S/4, and implement/re-implement SAP S/4 HANA with revenue recognition – significantly improving support for DTC business.DIRECT-TO-CONSUMER (DTC) UPGRADE (MARKETING): Consolidated eCommerce into single platform and implemented customer data protections conforming to state and international PII regulations. In 4 years grew DTC revenue from $4M to $25M+.

Supervised legacy and emerging technologies ERP practice supporting eCommerce, B2B, B2B2C, International, Finance & Accounting, Shipping & Warehousing, Forecasting, and Data Warehouses. Modified current business and technology solutions to conform to best practices. Scaled backend eCommerce systems enabling growth from $100M to $200M annually.LEGACY SYSTEMS MODERNIZATION: Stabilized and modernized legacy in-house AS/400 ERP system resolving significant and material deficiencies that had been problematic for the company for many years.GLOBAL DEVELOPMENT LEADERSHIP: Directed 24-hour global development cycle with 30 team members in USA, Europe, and India.BUSINESS ANALYTICS & METRICS: Collaborated with businesses to identify and roll out global KPIs and real-time analytics.SAP S/4 HANA EARLY ADOPTER: Formed close partnership with SAP to support migration of key areas of business to SAP S/4 HANA. Led international team of SAP developers to deploy 2 versions of SAP using follow-the-sun approach to development.INTERNAL AUDIT & COMPLIANCE: Updated internal compliance in preparation for enhanced industry audit requirements.

Managed Microsoft and Linux server environment hosted in hybrid physical and virtualized environment (VMware). Managed NetApp and EqualLogic storage and backup systems. Designed, deployed, and maintained IT systems for facilities. Designed and maintained Microsoft Active Directory including security and permissions.

Directed 170 employees in worldwide call center providing sales, technical support, and service to retailers and individual customers. Hired and led training of team members. Maintained positive working relationships with buyers at Sears, Walmart, Galyans, Garts, and others.