• Building and evolving our customer acquisition marketing strategy, and its acquisition channels and funnel for b2b and b2b2c leads and patients• Collaborating with sales, customer success, development, product, and management to capitalize on growth opportunities and grow our sales targets and customer base.• Creating targeting strategies, optimize our marketing efforts, oversee lifecycle and CRM programs, and work with your peers and our leadership to define our analytics to measure performance.• Setting strategic direction and implement operational plans for the marketing function of the company.• Working with leadership to set acquisition and positioning objectives along with content strategy to deliver customer acquisition results.• Leading and structure marketing calendar with campaign delivery using in-house marketing automation tools and CRM.• Building customized CRM environment for healthcare operations and patient communications.• Analyzing campaign KPI results and form understandable insights for the product, customer success, marketing, sales, and leadership teams.

- Direct and manage paid advertising programs, paid social and paid search to reach lead targets in terms of both strategy and detailed execution across media channels- Monitor conversions and results daily, consistently optimizing to achieve goals - Drive new customer acquisition and growth through digital channels; develop and execute new acquisition/customer growth strategies and tactics informed by data- Develop email campaigns to nurture leads and ultimately increase conversion to sales- A/B test the full campaign experience, always thinking about incremental ways to improve the ROI from the spend- Interpret metrics from analytic dashboards and report on trends, traffic, conversions, and overall performance - Develop or partner with copywriters and the content team to develop, edit, and optimize headlines and copy on a regular basis - Stay up-to-date on digital marketing and paid advertising strategies and trends, while continually demonstrating new tools to boost efficacy of campaigns - Work collaboratively with marketing and sales to ensure campaigns are aligned through the GTM team and achieve company goals - Create high quality, scalable (email) marketing processes that support ongoing nurture of our marketable database- Manage customer Adoption Marketing efforts including nurture campaigns, general marketing support, and paid campaigns.

- Marketo Admin and Marketing Automation Engineer- Build and manage consumer marketing team- Manage consumer marketing strategy- Develop product messaging- Optimize campaigns through data-driven results- Run SEM and PPC campaigns- Develop and manage product automation messaging- Set up new Marketo system including custom API with product- Manage HIPAA compliant database- Develop digital customer journey for product adoption marketing- Design, launch, and optimize email on-boarding and drip campaigns- Develop segmentation and dynamic content for email strategy- Setup SFDC integration with Marketo- Run consumer marketing campaigns on behalf of major U.S. health systems- Work with health systems to identify marketing opportunities and collaborate on product-adoption campaigns.- Manage for customer facing campaign reporting and analytics

- Advise and collaborate on continued marketing initiatives.

- Build and managing marketing team- Develop company brand- Build MQL pipeline and manage lead flow- Collaborate and develop the marketing strategies to fill sales funnel- Develop customer personas- Collaborate with sales and manage lead generation- Develop and direct marketing efforts- Management of social media, review websites, company website, blog, and other

Multimedia Design including: Web Design, Printed Brochures, Banners, Publicity Items, andPromotional Booklets.Co-founder of Startup ‘AppiTimer’ - Cooking app focused on timing and sequencing of meal-plan preparation.

• Promote Center for Entrepreneurship (CE) including certificates, coursework, events and student led organizations• Assist leadership in CE brand development and strategic planning• Support Portland State Business Accelerator (PSBA) program managers, including planning and operations• Correspond with speakers, mentors and advisors for programs and events• Manage strategic partnership with PSU Student Entrepreneurship Club (eClub)• PSBA and CE website administration• Assist with design of promotional SWAG including pricing, procurement and quality

• Manage 24+ parts and part-details for internal fabrication unit• Coordinated supply chain from part-detail receiving to part fabrication to ship for final assembly stages• Update ERP systems and release orders• Manage surplus part list of $1MM

• Manage facility-related projects including department moves, system furniture changes and equipment requests• Correspond with business partners and other departments to facilitate projects • Perform work scope, organize and execute action plan, and follow-up• Collaborate on Project Management processes including analysis, adoption/development and integration• Manage Intern Capstone project, organize team members and participate in final presentation to leadership• Participate in intern activities including classes, site and lab tours, and intern networking functions

• Manage high-end boutique style website specializing in leathers, helmets and accessories for affluent motorcycle enthusiasts• Company-wide business operation analysis including analyzing, developing and executing process adjustments• Operations management, including purchasing, order verification, fulfillment, customer service, and shipping & receiving• Web store management, including Bikersden.com, Amazon Storefront, eBay Store and Google Checkout • Customer service and technical support, including escalated call handling