Travis Hoffman Email & Phone Number

New Canaan, CT, US

New Canaan, CT, US

• Building and evolving our customer acquisition marketing strategy, and its acquisition channels and funnel for b2b and b2b2c leads and patients
• Collaborating with sales, customer success, development, product, and management to capitalize on growth opportunities and grow our sales targets and customer base.
• Creating targeting strategies, optimize our marketing efforts, oversee lifecycle and CRM programs, and work with your peers and our leadership to define our analytics to measure performance.
• Setting strategic direction and implement operational plans for the marketing function of the company.
• Working with leadership to set acquisition and positioning objectives along with content strategy to deliver customer acquisition results.
• Leading and structure marketing calendar with campaign delivery using in-house marketing automation tools and CRM.

Portland, OR, US

- Direct and manage paid advertising programs, paid social and paid search to reach lead targets in terms of both strategy and detailed execution across media channels- Monitor conversions and results daily, consistently optimizing to achieve goals - Drive new customer acquisition and growth through digital channels; develop and execute new.

Portland, OR, US

- Marketo Admin and Marketing Automation Engineer- Build and manage consumer marketing team- Manage consumer marketing strategy- Develop product messaging- Optimize campaigns through data-driven results- Run SEM and PPC campaigns- Develop and manage product automation messaging- Set up new Marketo system including custom API with product- Manage HIPAA.

Portland, Oregon, US

- Advise and collaborate on continued marketing initiatives.

Portland, Oregon, US

- Build and managing marketing team- Develop company brand- Build MQL pipeline and manage lead flow- Collaborate and develop the marketing strategies to fill sales funnel- Develop customer personas- Collaborate with sales and manage lead generation- Develop and direct marketing efforts- Management of social media, review websites, company website, blog.

Multimedia Design including: Web Design, Printed Brochures, Banners, Publicity Items, andPromotional Booklets.Co-founder of Startup ‘AppiTimer’ - Cooking app focused on timing and sequencing of meal-plan preparation.

Portland, OR, US

• Promote Center for Entrepreneurship (CE) including certificates, coursework, events and student led organizations
• Assist leadership in CE brand development and strategic planning
• Support Portland State Business Accelerator (PSBA) program managers, including planning and operations
• Correspond with speakers, mentors and advisors for programs and events
• Manage strategic partnership with PSU Student Entrepreneurship Club (eClub)
• PSBA and CE website administration

Arlington, VA, US

• Manage 24+ parts and part-details for internal fabrication unit
• Coordinated supply chain from part-detail receiving to part fabrication to ship for final assembly stages
• Update ERP systems and release orders
• Manage surplus part list of $1MM

Arlington, VA, US

• Manage facility-related projects including department moves, system furniture changes and equipment requests
• Correspond with business partners and other departments to facilitate projects
• Perform work scope, organize and execute action plan, and follow-up
• Collaborate on Project Management processes including analysis, adoption/development and integration
• Manage Intern Capstone project, organize team members and participate in final presentation to leadership
• Participate in intern activities including classes, site and lab tours, and intern networking functions

• Manage high-end boutique style website specializing in leathers, helmets and accessories for affluent motorcycle enthusiasts
• Company-wide business operation analysis including analyzing, developing and executing process adjustments
• Operations management, including purchasing, order verification, fulfillment, customer service, and shipping & receiving
• Web store management, including Bikersden.com, Amazon Storefront, eBay Store and Google Checkout
• Customer service and technical support, including escalated call handling

Bachelor Of Science (Bs), Business Administration And Management, General

Education record