Led product management initiatives that deliver school transportation solutions for special needs, McKinney-Vento, and GenEd students, their parents, and the schools and transportation providers that serve them. Worked closely with cross-functional leaders and teams in Engineering, Marketing, Operations, Compliance, and Finance to create alignment and deliver results that meet and exceed our users' goals, organization operational needs, and business impact KPIs.Led a team of Product Managers and Product Designers delivering outcomes across our suite of client-facing web & mobile products and proprietary routing technology serving 6+ core personas.Defined the long-term multi-year product strategy and roadmap with input and plans from cross-functional teams.Performed detail-intense activities as a leader on the due diligence team for a successful private equity exit.

Partnered with an entrepreneur to build and launch a corporate gifting platform that connects corporations to ESG-aligned and local small-business brands for corporate gifting fulfillment and social impact measurement. Managed the development of merchant and buyer features, functionality, and workflows. Successfully launched the MVP version of the platform to early-access merchants and buyers.Developed user journey maps to determine strategy and functionality to build as an MVP and subsequent iterations.Managed the off-shore development team backlog for merchant and buyer workflows and v1 launch of the platform.

Led strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting schedules for the evaluation, development, and deployment of all products. Collaborated with the Executive and senior leadership, identified opportunities and risks for delivery, including evaluation of competitive services and products, opportunities for innovation, and assessment of marketplace obstacles and technical hurdles to the business success. Established a product framework and culture and maintained an organizational structure to effectively manage the volume of new products and services that needed to be commercialized. Played an instrumental role in developing the company and gaining recognition as a renowned brand with 80 employees and ~$30M in revenue from the ground up; won numerous awards for the culture and growth including Best Places to Work 2021, Top Workplaces 2020, and Inc. 5000 2020.Established supporting processes for development, design, and introduction of new products and services; developed as well as led a team of 7 inclusive Product Managers, Product Designers, and Product Marketing Managers.Defined the product strategy roadmap to ensure a solid product pipeline that meets sprint-to-sprint > quarter-to-quarter > and ultimately yearly business objectives.Led business case analysis for developing new products; administered 2 – 4 product lines or product initiatives, provided leadership in building product features based on emerging market trends and consumer preferences.Created artifacts that defined go-to-market strategy to develop product features; advocated for the team and provided individualized support to each product manager.Served as the most senior leader within the product-specific role, as well as acted as a company representative and forged strong relations with key stakeholders and technology partners assisting in product development.

Distilled abstract business concepts and client needs into elegant creative solutions. Accountable for the creative vision and the standard of output; pitched ideas confidently and presented the creative vision clearly to clients, as well as communicated in the same manner to members of the creative team. Communicated effectively with the marketing team to facilitate product releases and strategies for go-to-market activities.Possessed strong people management and leadership skills to hire, develop, and inspire the creative team having a Graphic Designer, UX Researcher, and UI Engineer; led the agile sprint ceremonies with the engineering team.Wore multiple hats and served as a Product Designer, Product Manager, and Scrum Master while leading multiple projects from conception to completion following deadlines.Managed day-to-day product development operations with designers and developers, conducted root cause analysis, procured new opportunities and led clients’ interviews/partner evaluation to gather product requirements.Created user stories, planned meetings, managed workflow, and administered backlog for product development.

Collaborated with the product development department as well as the product visual designers to execute approaches and solutions based on user research. Conducted research focused on the identification of market trends to support excellent consumer experience. Analyzed consumer behavior to gain user insights and identified opportunities to optimize the usability of a product used by a vast population. Identified any defects/points of improvement during the product testing phase. Coordinated with content editors and assisted them with day-to-day operations.Played an active role in the development of robust product features by gathering and interpreting all related information; interviewed key Stakeholders, communicated with product managers, and created wireframes/user flows.Assisted in drafting user stories by providing interaction designs and trained/mentored junior designers. Served as a key resource by participating in crucial projects including:- The Yahoo! Contributor Network – facilitated the publishing and monetization of written content via revenue sharing on a Yahoo! property/website.- A proprietary, internal Content Delivery Network (CDN) – replacement of an archaic, proprietary technology from the late 1990s that eases the finding and publishing of content from news sources to Yahoo! property- Yahoo! Fantasy Sports (1st Mobile/tablet Yahoo! Fantasy Football App) – contributed to the designing and development of the application for iPhone and iPad in coordination with a team of iOS developers

Led the design for new experiences and improvements of existing experiences within a new Search & Social AdTech start-up. Planned and defined strategy for the direction of future iterations and assisted the business in growing successfully. Advocated for design solutions, highlighting inputs that influenced the decisions including business and user goals, demographic and usage data, and research findings. Developed high-level, detailed storyboards, Workflow, Wireframes, HTML/CSS, Ruby on Rails, and prototypes to effectively communicate interaction and design ideas. Assessed and optimized the performance of new and existing features by actively participating in user research, coordinating with 2 main "ideal client profiles" and assessing performance metrics. Worked alongside engineers and product managers throughout all stages of the production cycle, designed and developed wireframing concepts, as well as built front-end user interfaces (in the Ruby on Rails code including creating high-fidelity mock-ups; designed social media ads and the company logo.

Responsible for design decisions across all NewsGator entities, including Software as a Service, Enterprise, Marketing, and Online, and worked with Product Managers and Developers to provide a design and usability voice to the Agile development process.Created the final, standards-compliant XHTML and CSS for product user interfaces.

Worked alongside developers and NewsGator clients to convert aesthetic comps into pixel-perfect websites and widgets.

Worked with the Product Management and Development departments to interpret and translate business and user requirements into a visual product.Created and maintained documentation including Personas, Task Flows, Wireframes, HTML Prototypes and detailed Software Requirement Specifications, which clearly communicated the user interface solutions to the eCollege team.Developed prototype test plans to access the usability of the interactive designs and produced the final HTML and CSS for use by the development teams.

Collaborated with Interior Designers to create environmental graphics for businesses, residential and resort sales offices, and museums.