Sydney Harbour Days is a 5-star boat hire agency know for its customer service. Our team is here for you up until you board the boat, and can't wait to hear your stories after. We have almost 100 boats available to hire for all kinds of occasions. From EOFY, Christmas, NYE, to those big birthday parties, we've got you covered. You can now also purchase tickets to your favourite Harbour based events like whale-watching, Vivid or Harbour boat tours. As one of the Co-founders, I'm focused on growing our business to become one of the biggest boat hire and tour companies on Sydney Harbour. We're doing this by building an easy-to-use digital experience, providing impeccable customer service, and optimising our process with digital technology. Reach out regarding partnerships or enquiries of your own!

Modder Star is Australia's leading online eCommerce retailer of educational products used in schools, childcare centres, and homes. We also own and partner with online educational SaaS platforms that support classroom and remote learning. As the GM of Marketing Operations, I'm responsible for architecting global marketing strategy, managing our tech stack, and training and supporting our marketing teams to grow revenue. Ultimately our goal is to provide a fantastic experience for educators and drive learning outcomes for students.

At 3P Learning, a SaaS EdTech Company, I operate as the 2IC to the Global Head of Marketing responsible for developing and delivering a growth-focused marketing strategy, building and training marketing teams, and managing our marketing tech stack.During my time with 3PL I have achieved success by: - Project managing product updates that provided an improved digital customer journey into a software trial that increased customer account set-up by 30%, and improved lead to sales conversions by 63% - Directing digital demand generation strategy that grew marketing qualified leads by 538% from a monthly average of 1,415 to 7,613 a month- Leading content marketing strategy that increased marketing prospects funnel by 9,400% growing from 128 to 12,183 a month- Introduced email automation technology and nurture strategy for marketing leads that convert 15% of marketing leads into product trials- Developing and guiding a team to roll out B2C e-commerce marketing strategy that increased monthly recurring revenue by 45%- Project managing the launch of an automated trial experience for our leading SaaS products that resulted in an increase of lead to sale rate by 24% and saved over 60,000 account manager hours a year by automating over 25,000 educators' trial experience.

3P Learning is a leading SaaS EdTech company that has developed software used in schools and homes around the world. Leading the inbound marketing team, we're building an inbound marketing engine that is delivering a growing number of qualified leads for our sales team.

As a HubSpot certified agency partner, You & Co works with companies to help them grow through inbound marketing.Managing Team Buckley, we help technology and professional services companies develop their inbound marketing strategy. Through digital marketing activities and content development, we fill their website traffic funnels and optimise the conversion points to achieve optimal lead generation. My responsibilities include: developing inbound marketing strategies for our clients', managing a team of five to execute marketing activity, project managing website design and development, paid media spend management (PPC), search engine optimisation (SEO), digital analytics reporting and analysis.

The AIHL is one of Australia’s fastest growing national sports league. I’m proud to be part of the team that is helping to grow the number of ice hockey fans and future players across Australia. As part of the marketing team, my focus is growing our brand awareness and fan engagement across our digital and social channels. We provide fans with an engaging experience inside and out of the ice rink. With the support of our great content team, we bring the fast fierce and full on action on the ice to your digital device. Marketing Activity: Using inbound marketing to convert online traffic into leads, developing marketing growth strategies, managing email newsletter promotions, reporting on digital analytics, website development, creating an engaging customer experience, search engine optimisation (SEO)

At Healthshare, I was responsible for developing and executing on digital marketing strategies for a health tech start-up. Promoting a suite of software as a service (SaaS) tools used by health professionals and general consumers, I was successful in growing their marketing funnel and sales leads. Managing a team of three, I played an integral role in growing their product engagement and improving the user experience. Through generating inbound leads and nurturing sign-ups, I grew the number of active users and increased engagement. My achievements at Healthshare included:• Ran marketing campaigns that improved product engagement by 500% over one year.• Created lead generation marketing campaign that netted 2,000% ROI• Launched a B2B digital platform to the Australian health market that was receiving over 50,000 user interactions and was growing by 15% a month. • Project managed and launched an online advertising network with potential annual revenue of over $500,000.• Grew a B2B e-newsletter list of health professionals from 0 to over 12,000 members that had an average open rate of over 35% (industry average 20%).• Introduced automation programs that received an open rate of over 50% and click through rate of over 15%.• Influenced website SEO and UX changes that grew B2C web traffic from 220,000 to 500,000 monthly visitors.• Using social and paid media, I recruited over 150 patients for a clinical trial in less than 30 days.• Managed and grew social media following of over 12,000 members.My responsibilities included: developing digital marketing strategies, running email marketing and automation campaigns, website development and optimisation, lead generation, event marketing and growing brand recognition.

Working for Australian's biggest B2B media companies, my primary goals were to grow revenue as well as increase the print, email and social media audience using digital, print, content and event marketing channels. My responsibilities:• Developing brand marketing strategy for leading print and online publications• Project management, creating new digital product and revenue streams• Growing print, online and social media following • Negotiating event sponsorship and advertising contracts • Designing and improving retention marketing campaigns• Automating marketing processes • SEO and SEM to improve website traffic• Social media marketing • Website optimization through A/B and multi variable testing • Copy writing and setting up creative briefs• End to end campaign management• Data analysis, tracking campaigns and adjusting for improved results• Direct marketing to contacts through digital and print • Produced, designed and distributed company social newsletterAchievements:• Using SEO and SEM to increase landing page traffic by 80%• Improved retention marketing rates by 10%• Attained 12% higher average open rates for marketing EDMs• Increased customer average spend by 30% through up-selling and creating packages• Created 20k in new revenue through project managing new ebook product • Launched companies first digital app and helped grow it to 10k subscribers• Ran competition that saw an increase of 36% more entries YOY 2011-2012Technical competencies:• HTML experience• Proficient at using and editing content through CRM and CMS systems• Analytical systems, Google analytics, DFP, email and social monitoring systems

Working with the sales and marketing teams I was responsible for promoting the healthcare and financial services portfolios through B2B and B2C channels. Through strategic marketing I grew brand recognition and readership through online and print marketing activity. Using competitions to encourage engagement and creating lead generation through opt in and cross promotion.Through digital marketing I was able to grow e-newsletter signups, social media following and website registrations. Optimising the registration process and offering content to further engage contacts and grow online traffic. Using analytics to track online activity I was able to report on the effectiveness of campaigns and focus my marketing budget on high ROI marketing opportunities.Leading trade event marketing opportunities, I organised contra agreements with industry partners and developing marketing promotions to engage event delegates. By managing key accounts I am able to grow current relations ships and creating new partnerships and promotional opportunities.

Working in the travel industry, I gained great insight into retail marketing, sales and staff management. Having started as a sales consultant, I was quickly promoted to shop manager after only 6 months of employment due to my high rate of sales. In this position I manage a team of four towards hitting sales targets. I was able to turn our shop into one of the most profitable stores, reaching monthly target as well bringing the store into profit. Using marketing and shop promotions I was able to drive more foot traffic to our shop. I managed to achieve this through creating partnerships with local businesses, designing in store sales promotions, social media marketing, hosting travel talks at local hostels, market research, managing travel events and re-engaging past customers. Through managing my sales staff I learnt how to become a leader and pass on my knowledge to my team. Managing all areas of staffing from hiring, training and monitoring KPIs I was able to create a highly effective sales team. We achieved success by increasing our average sales and conversions. This was accomplished through implementing effective sales techniques, up-selling, following up on sales and destination training. Responsibilities: marketing, sales, staff management, budgeting, public speaking, reporting, business developmentAchievements: Won Fiji sales incentive as top sales person, hosted travel talks to groups of up to 600 people

Working part time through university in a retail store I was able to gain insight into the hospitality services industry. The MLCC is the biggest supplier of liquor products and licenses across the province. Working at one of the busiest stores in Manitoba I was responsible for dealing with customers, direct liquor sales, licensing, setting up shop marketing promotions, keeping relations with suppliers, stock management and promoting responsible service of alcohol. Following the responsible server of alcohol guidelines. Tasks: sales, promotion management, product management, building client relationships, retail marketing, stock management, licensing

Working with GE was a great opportunity to gain marketing insight and experience with one of the biggest international fortune 500 companies world wide. Reporting directly to the General Manager my role revolved around the launch of a new market product. Through my time there I was part of the process of taking a project from concept to launch and what steps are needed to be taken to ensure the marketing campaign success. My day to day role involved updating marketing material, analysing customer sales data, reporting on marketing activity, gaining customer insight and competitor product analysis. Tasks: marketing, project management, campaign management, reporting, data analysis

For 5 summers during my university breaks I was involved in many different customer facing areas of the park, working the park gates selling park passes, managing and training staff in the campground to marketing and promoting park activities performed by the visitor center. Dealing directly with customers on a day to day basis my time there helped me in learning how to problem solve though dealing with a variety of issues that arose, ensuring customer satisfaction, how to market activities to new visitors, surveying visitors to gain customer insight, management experience training new staff members on and ensuring day to day operation are completed. Tasks: customer service, management experience, training, sales, park maintenance