Travis Dillard Email and Phone Number
Travis Dillard work email
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Travis Dillard personal email
I have over 10 years of B2B and B2C marketing experience within the healthcare, fitness, health & wellness, and services industries. I build omnichannel campaign strategies that combine organic and paid strategies to grow revenue through email nurture and advertising. My strategies have decreased the cost per lead substantially.My diverse background in digital marketing across different verticals has taught the nuances in the customer journey. I put myself in the shoes of the customer to develop strategies that speak to their pain points. Throughout my career I have set up hundreds of campaigns and thousands of landing pages. Through testing, I have identified strategies to quickly scale successful campaigns. Some notable highlights from my career are:- Managed KPIs and conducted A/B testing for digital engagement and demand generation campaigns (paid search, local affiliate PPC programs, Facebook/social media advertising, programmatic display/banner ads, radio, email), decreasing cost per lead from by 50-90% and cost as a percentage of sale (COS%)- Spearheaded budget reallocation, performance optimization, A/B testing, and audience expansion (Google RSAs, Google Pmax, Google Discover, Bing, YouTube), growing paid search program sales by 50%+ in Q2 2023 YoY and 50%+ QoQ- Designed full funnel marketing campaigns (email, Facebook, Instagram) and sales strategy, growing email list to 100K+, increasing revenue by 4.7X within 2 years, and leading to acquisition of company for 4X revenue- Assisted 5-person team on the design of coaching packages (low/medium/high ticket), daily email marketing campaigns, and social media marketing strategy, generating 60K+ leads within CRMI enjoy networking with marketing professionals. If you would like to talk, feel free to send me a message. I am active on LinkedIn and enjoy meeting new people.SkillsData Analytic Insights | Google Paid Search | Google Ads | Facebook Ads & Meta Ads | YouTube Paid Search | Lead Generation | Landing Page Optimization | A/B Testing | Marketing Campaigns | PPC Programs | Email Marketing | Budget Management | Forecasting | Demand Generation Campaigns | Programmatic | Negotiation | Sourcing | Customer Journey | Conversions | CTRs | CRM | Aweber | Infusionsoft | Sales Strategy | Coaching | Fitness | Health and Wellness | Mailchimp | Wistia | Pardot | Airtable | Sprout Social | WordPress | Integrated Marketing | Marketing Automation
Boxer Property
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Digital Marketing ManagerBoxer Property Apr 2024 - PresentHouston, Texas, Us
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Digital Marketing ManagerService Corporation International Mar 2021 - Apr 2024Houston, Tx, Us- Managed KPIs and conducted A/B testing for digital engagement and demand generation campaigns (paid search, local affiliate PPC programs, Facebook/social media advertising, programmatic display/banner ads, radio, email), decreasing cost per lead from $483 to $15 and cost as a percentage of sale (COS%) from 193% to 8% - Spearheaded budget reallocation, performance optimization, A/B testing, and audience expansion (Google RSAs, Google Pmax, Google Discover, Bing, YouTube), growing paid search program sales 70% in Q2 2023 YoY and 52% QoQ- Reviewed/negotiated 3 agency contracts for paid search, creative, and marketing automation, saving $200K annually- Optimized sales operations, tracking, and analytics for outsourced customer service team of 2K+ and updated sales scripts, improving 24-hour lead response rate from 15% to 99% and appointment conversion rate by 23% -
Digital Marketing Specialist IiService Corporation International May 2017 - Jan 2024Houston, Tx, Us- Built customer journey and executed strategy for 423 local Google paid search ad campaigns with $260K+ monthly budget across 1.9K+ funeral homes, improving CTR from 3% to 9.6% within 15 months- Developed Google Discover campaigns to increase lead generation for services, achieving 70% watch time for 12-minute video and generating an additional $150K+ in monthly revenue- Optimized 4,125 paid search/paid social landing pages, conducted continuous A/B testing, and revised marketing campaign strategy, increasing conversion rates by 43% while decreasing marketing operations by 90%
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Marketing StrategistNutrichiro (B2B) May 2013 - Feb 2017- Built automated system, integrated CRM platforms (Aweber, Infusionsoft) for doctors/chiropractors, and created membership websites, VSLs/automated webinars, and digital downloads, generating $70K in sales within 12 months- Created and marketed high ticket training/implementation for $10K, securing 50+ sales and improving patient retention rates by an average of 23%- Designed full funnel marketing campaigns (email, Facebook, Instagram) and sales strategy, growing email list to 100K+, increasing revenue by 4.7X within 2 years, and leading to acquisition of company for 4X revenue
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Marketing AdvisorTd Fit (Btc) May 2013 - Feb 2017Assisted 5-person team on the design of coaching packages (low/medium/high ticket), daily email marketing campaigns, and social media marketing strategy, generating 60K+ leads within CRM
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Contracts CoordinatorPhillips 66 Mar 2012 - Mar 2016Houston, Texas, Us• Collected and organized four, $40 million contracts for the installment of 467 miles of Gulf Coast Pipeline. • Successfully created and carried out 500 total contracts ($800 Million value) for construction and pipeline services within Amarillo, TX and the Linden, NJ Refinery.• Initiated and completed automated audit compliance systems for the 2015 Linden Refinery audit. -
Accounting InternCabot Oil & Gas Corporation May 2009 - Aug 2009Houston, Texas, Us• Collected and organized statistical information required for tight gas filings for the Gulf Coast Region.• Assisted accounting department in evaluating data regarding severance tax discrepancies in East TX.• Participated in data entry project associated with second quarter financial statements.
Travis Dillard Skills
Travis Dillard Education Details
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The University Of Texas At AustinAnd Supply Chain Management -
The Chinese University Of Hong KongAnd Supply Chain Management
Frequently Asked Questions about Travis Dillard
What company does Travis Dillard work for?
Travis Dillard works for Boxer Property
What is Travis Dillard's role at the current company?
Travis Dillard's current role is Digital Marketing Manager @ Boxer Property | PPC | SEM | Paid Search | A/B Testing | Landing Page Optimization | Digital Campaign Management | Marketing Strategy | Best Selling Author.
What is Travis Dillard's email address?
Travis Dillard's email address is tr****@****-us.com
What schools did Travis Dillard attend?
Travis Dillard attended The University Of Texas At Austin, The Chinese University Of Hong Kong.
What are some of Travis Dillard's interests?
Travis Dillard has interest in Health.
What skills is Travis Dillard known for?
Travis Dillard has skills like Fitness Coaching, Nutrition, Wellness Coaching, Lifestyle, Nutritional Counseling, Lifestyle Coaching, Fitness Instruction, Weight Loss Coaching, Chiropractic, Wellness, Consulting.
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