Travis Dillard Email & Phone Number

Houston, Texas, Us

Houston, Tx, Us

- Managed KPIs and conducted A/B testing for digital engagement and demand generation campaigns (paid search, local affiliate PPC programs, Facebook/social media advertising, programmatic display/banner ads, radio, email), decreasing cost per lead from $483 to $15 and cost as a percentage of sale (COS%) from 193% to 8% - Spearheaded budget reallocation, performance optimization, A/B testing, and audience expansion (Google RSAs, Google Pmax, Google Discover, Bing, YouTube), growing paid search program sales 70% in Q2 2023 YoY and 52% QoQ- Reviewed/negotiated 3 agency contracts for paid search, creative, and marketing automation, saving $200K annually- Optimized sales operations, tracking, and analytics for outsourced customer service team of 2K+ and updated sales scripts, improving 24-hour lead response rate from 15% to 99% and appointment conversion rate by 23%

Houston, Tx, Us

- Built customer journey and executed strategy for 423 local Google paid search ad campaigns with $260K+ monthly budget across 1.9K+ funeral homes, improving CTR from 3% to 9.6% within 15 months- Developed Google Discover campaigns to increase lead generation for services, achieving 70% watch time for 12-minute video and generating an additional $150K+ in monthly revenue- Optimized 4,125 paid search/paid social landing pages, conducted continuous A/B testing, and revised marketing campaign strategy, increasing conversion rates by 43% while decreasing marketing operations by 90%

- Built automated system, integrated CRM platforms (Aweber, Infusionsoft) for doctors/chiropractors, and created membership websites, VSLs/automated webinars, and digital downloads, generating $70K in sales within 12 months- Created and marketed high ticket training/implementation for $10K, securing 50+ sales and improving patient retention rates by an average of 23%- Designed full funnel marketing campaigns (email, Facebook, Instagram) and sales strategy, growing email list to 100K+, increasing revenue by 4.7X within 2 years, and leading to acquisition of company for 4X revenue

Assisted 5-person team on the design of coaching packages (low/medium/high ticket), daily email marketing campaigns, and social media marketing strategy, generating 60K+ leads within CRM

Houston, Texas, Us

• Collected and organized four, $40 million contracts for the installment of 467 miles of Gulf Coast Pipeline. • Successfully created and carried out 500 total contracts ($800 Million value) for construction and pipeline services within Amarillo, TX and the Linden, NJ Refinery.• Initiated and completed automated audit compliance systems for the 2015 Linden Refinery audit.

Houston, Texas, Us

• Collected and organized statistical information required for tight gas filings for the Gulf Coast Region.• Assisted accounting department in evaluating data regarding severance tax discrepancies in East TX.• Participated in data entry project associated with second quarter financial statements.

Bachelor'S Degree, Logistics, Materials, And Supply Chain Management

Bachelor'S Degree, Logistics, Materials, And Supply Chain Management