Travis Harding Email and Phone Number
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Over the last 10+ years, I have developed global digital marketing experience as a regional agency lead, as well as at the Middle East's largest retailer, and a global role in the US with a Fortune 100 company. I've gained a deep understanding of various cultures, communities, & and groups, what makes them tick, & and what they're passionate about.Ever since MySpace was a 'thing,' I have been focused on digital storytelling and the connectivity of social media, with a track record of building and leading 'big idea' marketing campaigns for franchises like Spider-Man, James Bond, Twilight, Barbie, and Hot Wheels. I worked on the first social media theatrical campaign at Sony Pictures, the most 'buzzed' about movie ever at the time, Twilight, with Summit Entertainment. I built Mattel's global social media practice from the ground up, eventually scaling to billions of views on YouTube and nine countries on Facebook as well.I possess considerable expertise in marketing multiple revenue streams for brands, crafting distinctive and unparalleled digital stories, leveraging data to understand target audiences, and overseeing media budgets spanning from resourceful ($5k) to significant (nearly $100M per year). I excel in cultivating strong cross-functional connections and have a passion for developing, guiding, and motivating diverse teams that flourish in fast-paced settings.Won MENA Effie, OMMA Creativity in Social Media, and PR Week "Best of Social Media" awards, among others.Notable Achievements:▔▔▔▔▔▔▔▔▔▔▔ ✓ Generated over 7.6M AED in revenue via Social Media across MAF LEC brands via paid advertising, organic content, and Influencer partnerships✓ Partnered, as Social New Business Lead, at Mindshare MENA, with the New Business team to win ten new clients in the first 18 months, resulting in incremental revenue of $1.5MM✓ Launched 4 Influencer Marketing, 4 Social Listening, and 2 Paid Media solutions for brands/agencies since 2012✓ Collaborated with senior brand marketing counterparts, socially scaling significant brands, including Barbie, Hot Wheels, and UNO globally in 12 key international markets over 18 months for Mattel✓ Built social media practice at Horizon Media for the West Coast office, establishing a team of 7 strategists and creatives over eight monthsSkills: Social Media Leadership, Digital Strategic Planning, New Business Engagement, P&L and budget Management, Influencer Marketing, Social Listening & Content, Community Management, Analytics & Reporting, Staff Development, Cross-Functional Teams, Process Improvement.
Motormia
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Head Of MarketingMotormia Mar 2024 - PresentScottsdale, Arizona, UsMarketing lead for Digital and Social Media Marketing Strategy, Content, Paid Advertising, Influencer Marketing, and Data Analytics.▻ Develop an over-arching Social Media strategy for MOTORMIA, including original content, influencer marketing, partnerships, and paid ads.▻ Establish relationships with Key Opinion Leaders in the automotive aftermarket, fostering long-term collaborations tied to company KPIs.▻ Develop partnerships with automotive-related brands across gaming, parts, and mobile apps.▻ Grew community by 10x in first 4 months; generated over 48M video plays, nearly 7x more than the previous period.▻ Drove over 58k new users to the MOTORMIA platform in first 4 months, over 90% of the total to-date.
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Founder, Head Of Digital Marketing & Social MediaUnltd Digital Marketing Services Sep 2022 - May 2024Consulting lead for Digital and Social Media Marketing Strategy, Advertising, Influencer Marketing, and Data Analytics.▻ Develop 360 Digital strategies including Social Media, Content, Ads, SEO, E-Commerce, Influencer Marketing, & Analytics.▻ Grew revenue of clients by 40+% and 65% YoY as a result of our adding our Digital Marketing and Social Media services.▻ Provide location-focused campaigns for local businesses, driving 50+% increases in foot traffic, leads, and awareness for in-person events.▻ Conduct content and performance audits for clients, including competition, to provide digital transformation recommendations across social media & digital content.▻ Pitch new business to prospective clients, winning 3 new accounts in 6 months. -
General Manager - Digital & Social MediaSoup 2021 - 2022Dubai, Dubai, AeLed and managed full Digital Marketing Agency operations daily, including managing a team of 20 across the region, delivering 360 Marketing solutions for clients.▻ Co-lead on new business, resulting in 10+ new projects in first 6 months. Focus on Digital Transformation of client businesses to increase offerings and revenue.▻ Developed 30-60-90 day plan to revamp process across all disciplines, select tools, and educate team and clients on future vision.▻ Introduced Influencer Marketing, Social Listening, and Paid Media offerings to clients (new products), resulting in an increase in billing of 50+% for select clients QoQ.▻ Evaluated and implemented new agency tools across Social Management, Listening, Influencer, and HR. Revamped all internal processes to maximise efficiency and reduce revisions, increasing productivity by over 30%. -
Head Of Social Media - Leisure & Entertainment, And CinemasMajid Al Futtaim 2019 - 2021Dubai, AeServed as Head of Social for MAF Leisure, Entertainment & Cinemas, across the Middle East Region. Managing group of 9 and responsible for Social Media strategy & transformation across content, analytics, paid media, influencers, social listening, and e-commerce.▻ Generated over 7.6M AED in revenue via Social Media across LEC brands, via a mix of paid advertising, organic content, and Influencer partnerships.▻ Developed 30-60-90 day plan to revamp process across all disciplines, as well as produce new Social Media strategies for all key brands, as well as on over-arching strategy for MAF LEC.▻ Utilized first-person data to develop guest cohorts and tailor customized content or offers across all brands.▻ Collaborated with Influencers on VOX Cinemas and Ski Dubai brands to drive over 1M AED in Media Value.▻ Created Film Distributor support program, receiving over 320k AED in funds in 2020, and over 430k in budget since its inception in Q3 2019.▻ Founded Social Listening practice, evaluating vendors, creating processes, templates, and hiring staff. -
Regional Director - Head Of Social MediaMindshare Mena 2015 - 2018Dubai, United Arab Emirates, AeManaged $12MM+ paid and non-paid services budget and led team of 40 Strategists, Creatives, Analysts, and Media Planners across 8 markets to provide innovative social media services for 20+ clients.▻ Provided 360 social media solutions to clients in retail (NIKE), tourism, auto, entertainment, telecom, finance and CPG that resulted in growing revenue 35% YoY.▻ Evolved Social Listening and Social Content products from added-value services to profitable offerings within first 8 months in 2016 by taking advantage the increased value the services were demanding.▻ Evaluated the Influencer Marketing budgets Mindshare gave 3rd party vendors, identifying opportunity to retain a portion of the revenue and creating business case to launch internal Influencer Marketing product, which took service in-house and reached profitability within 6 months of launch.▻ Audited and re-aligned Social Media team structure and processes in first 3 months to focus on priority clients, increasing efficiencies across all markets and improving quality of outputs.▻ Awarded MENA Effie “Travel, Tourism, and Transportation” Bronze for DTCM “Visit Dubai” in 2017 -
Director Of Social MediaHorizon Media 2014 - 2015New York, New York, UsLed organization, as subject matter expert, across paid and non-paid social media disciplines. Guided team of 7 in partnering with NY office Social team of 20 to deliver solutions to west coast clients. Provided expert social media strategy recommendations across QSR, Entertainment, and Food & Beverage.▻ Won 2 major clients in first 8 months, as Social Media New Business Lead, resulting in revenue of >$800K.▻ Demonstrated value of Influencer Marketing, converting 6 clients to approve plans of $400K + in revenue.▻ Educated agency and clients on Social Media “101s”, best practices, new Ad and research opportunities, increasing sales of Influencer Marketing, Social Listening, and Paid Media services -
Senior Manager - Global Social Media, Mattel BrandsMattel, Inc 2010 - 2014El Segundo, California, UsServed as Global Social Media lead across the organization, creating over-arching strategy, process, and best practices for all brands. Built Social Media team from 2 to 12 and increased budgets 150% year-over-year in first two years.▻ Grew social media brand footprint from 2 to 10, resulting in fan growth of 30MM+ and generating 1B YouTube views in first 2 years across all toy brands.▻ Pioneered Social Listening practice and collaborated cross-functionally with Marketing, Procurement, and Legal teams to gain better understanding of consumer data and provide a compliant business solution.▻ Awarded PR Week “Best use of Social Media” for Monster High 2013, and won OMMA “Online Advertising Creativity/Social” award for Hot Wheels 2011. Received 2 additional awards for industry achievements. -
Social / Digital Media LeadMindshare 2009 - 2010London, England, GbSummit Entertainment (Theatrical / Movies)▻ Developed overall digital strategy for theatrical releases, covering Social Media, Search, Social Gaming, and Mobile categories.▻ Increased Summit Entertainment's Social Media spend on Facebook by 1700% year-over-year. ▻ Mentored and managed team of 5 planners and analysts, reviewing key deliverables to ensure alignment with client goals. -
Planner / Supervisor / Associate Media Director - Digital CommunicationsUniversal Mccann 2005 - 2008New York, Ny, UsSony Pictures Entertainment (Theatrical / Movies)▻ Led day-to-day management of media planning teams totaling 10 people, responsible for implementing client direction across all marketing campaigns on multi-million dollar per month account.▻ Specialized expertise in “Social Media”, delivered POVs that encompassed Social Networking sites, Virtual World, Social Games, and Widget/Application space.▻ Partnered with Analytics group to develop automated reporting “Dashboard”, addressing key client delivery, performance, and optimization needs from media and websites
Travis Harding Skills
Travis Harding Education Details
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Usc Marshall School Of BusinessGeneral -
University Of ArizonaBusiness Management
Frequently Asked Questions about Travis Harding
What company does Travis Harding work for?
Travis Harding works for Motormia
What is Travis Harding's role at the current company?
Travis Harding's current role is Social Media & Digital Marketing Leader with Global Experience, ex-Mattel, USC MBA, Car Enthusiast.
What is Travis Harding's email address?
Travis Harding's email address is tr****@****ail.com
What is Travis Harding's direct phone number?
Travis Harding's direct phone number is +131069*****
What schools did Travis Harding attend?
Travis Harding attended Usc Marshall School Of Business, University Of Arizona.
What are some of Travis Harding's interests?
Travis Harding has interest in Mstrkrft, The Killers (Band), Casino Royale (2006 Movie), Health, Green Day (Band), Lcd Soundsystem, Education, Environment, Facebook Platform, Science And Technology.
What skills is Travis Harding known for?
Travis Harding has skills like Digital Marketing, Digital Media, Integrated Marketing, Social Media Marketing, Mobile Marketing, Interactive Marketing, Social Media, Media Planning, Marketing, Digital Strategy, Online Advertising, Social Networking.
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