Lead demand generation customer marketing for manufacturing SaaS products by developing campaign strategy and executing targeted programs to drive leads and sales revenue.

Through collaboration with key cross product Growth team and business unit leaders, supported health marketing B2B segment goals by leading marketing support for sales pipeline development and new client acquisition.

Support growth and revenue goals for the B2B Payments and Communications businessunit by providing strategic marketing leadership to Business Unit Leadership, Sales and MarketDevelopment, and Marketing Operations. Lead development of core content in coordination with subject matter experts and using that content and messaging to deliver effective campaigns and programs to build reputation/thought leadership, generate demand, and enable sales and business development teams.

Collaborated with regional growth strategy leaders, health plan leadership, and other functionalpartners to develop and deliver strategies that enhanced the visibility and reputation with key external influencers and stakeholders by effectively demonstrating the value of UnitedHealthcare Community & State as a leading Medicaid managed care organization.

Strategic consultant to franchisees in developing and executing a marketing plan and evaluating performance. Serve as marketing focal point and liaison between corporate marketing team and franchisees to facilitate knowledge, understanding and implementation of marketing tools to drive sales and improve local ROI performance.

Led the development and execution of marketing strategies to include branding, traditional and digital media for a key international client. • Managed marketing campaigns from project conception and creative development, through fulfillment and back-end analysis • Marketing department liaison between client, internal creative, production and operations teams• Developed and managed project plan, and lead marketing creative development for newly launched product

Developed and managed multi-channel B2B and B2C marketing strategies and plans for four different brands; achieved sales growth of 16% and 175% respectively for the two business units.• Developed procedures and processes with Sales team when executing new marketing campaigns • Management of outside vendors and agencies, including Marketing Automation implementation• Led creative and web development redesign of all brand messaging• Developed and executed all promotional, tradeshow, and direct marketing programs through direct mail and marketing automation, resulting in 32 new client contracts• Led consumer product launch including marketing content development, e-commerce, and SEO

Utilized shopper insights to effectively develop and execute consumer promotions, in-store P.O.P., and packaging initiatives for market leading brands in the sporting and law enforcement ammunition, and tactical and shooting accessories industries.

Worked with individual franchise owners, advertising co-ops and advertising agencies to develop, execute and analyze local media plans and local store marketing activities

Created strategic B2B marketing communications and sales programs for two leading outdoor media brands within North American Media Group’s properties. Worked with the Publisher, sales staff and other internal partners to create programs that support ad sales for print, digital, broadcast and events. Provided sales staff information regarding partnership opportunities, timely and articulate RFP responses, trends, industry knowledge and news. Lead the implementation of sold programs and PR for outdoor brand categories to assure success and client goals were achieved. Managed details for brands at industry events/tradeshows.

Overall responsibility to ensure that sales, EBITDA, and development goals and objectives were attained for stores.Managed the day-to-day development and execution of local store marketing plans by working with Regional and Store Managers.Managed budgets for all market activities including print advertising, store support materials, and local store programs. Provided direction to stores and Regional Managers on menu and promotional pricing through daily sales analysis. Worked with agency partners to approve marketing and media plans and ensure proper execution. Communicated new product and promotional information to all regional team members.

Managed integrated media plans for clients across a variety of industries including QSR, outdoor recreation, and public utilities.