Travis Ketchum Email and Phone Number

I support our Sales team as an insights partner by utilizing our suite of data tools including IRI Unify, Kantar RichMix, JDA Space Planning, NielsenIQ Panel, SPINS, Dunnhumby, and Syndigo. I collaborate with the team to craft a data-driven sales story that aims to grow the category and ultimately our brands. Along with our Sales team, I've supported our broker partners to ensure they're equipped with the full range of resources at our disposal.I work with our Brand team to bring… Show more I support our Sales team as an insights partner by utilizing our suite of data tools including IRI Unify, Kantar RichMix, JDA Space Planning, NielsenIQ Panel, SPINS, Dunnhumby, and Syndigo. I collaborate with the team to craft a data-driven sales story that aims to grow the category and ultimately our brands. Along with our Sales team, I've supported our broker partners to ensure they're equipped with the full range of resources at our disposal.I work with our Brand team to bring insights to our internal decision making. I partner with Brand and Sales Strategy to craft selling stories for promo strategies, shelving, pricing, and innovation. Show less

Managing clients for a 1,100 store chain including Food Lion and Hannaford. Representing brands that total $45 million in retail sales at Delhaize. Working directly with clients in Frozen and Dairy categories such as Wells Blue Bunny, Sunny D, Talenti, Welch's, Lamb Weston, Dr. Oetker, Noosa and Amy's Organic, I manage the day-to-day selling activities and build long-term plans to meet the goals and objectives of both client and customer. Common activities include: building annual… Show more Managing clients for a 1,100 store chain including Food Lion and Hannaford. Representing brands that total $45 million in retail sales at Delhaize. Working directly with clients in Frozen and Dairy categories such as Wells Blue Bunny, Sunny D, Talenti, Welch's, Lamb Weston, Dr. Oetker, Noosa and Amy's Organic, I manage the day-to-day selling activities and build long-term plans to meet the goals and objectives of both client and customer. Common activities include: building annual promotional plans, organizing and presenting during new item calls, coordinating client participation in customer co-marketing events and explore alternate opportunities for sales growth outside of annual promotional calendar. Show less

Creating and maintaining reports for a variety of clients including Campbell's Soup, Hostess and Pepperidge Farms. Leveraging both Point-of-Sale data as well as syndicated data to give a well-rounded view of a client's business. I use IRI, AC Nielsen, RSi, Spectra and FeatureVision to dive into each clients business at Delhaize America. With this data, I am able to draw conclusions about their strengths and weaknesses as well as find areas for growth. Working in conjunction with… Show more Creating and maintaining reports for a variety of clients including Campbell's Soup, Hostess and Pepperidge Farms. Leveraging both Point-of-Sale data as well as syndicated data to give a well-rounded view of a client's business. I use IRI, AC Nielsen, RSi, Spectra and FeatureVision to dive into each clients business at Delhaize America. With this data, I am able to draw conclusions about their strengths and weaknesses as well as find areas for growth. Working in conjunction with various business managers, I am able to help create a plan to improve sales and make more effective promotions.I am a strong team member that is leaned on to provide training for new team members and advice for existing team members. I've worked together with co-workers from a variety of roles within the company on different projects. I've done well working with people of all personality types. Show less