Travis Murray Email & Phone Number

Deerfield, Il, Us

Seattle, Wa, Us

· Own and drive the Ads creative team operation and management, working cross-functionally to develop and deliver creative strategy and execution plans for a $17MM+ yearly creative budget while delivering the highest quality creative product. · Drive Brand creative production across Social, Events, Outbound, Website, TV, and client acquisition on all creative campaigns and channel activations; responsible for creative reviews, plans, and deliverables. · Own the global creative team operation for Ads creative, including P&L, agency management, ops, and production management.· Responsible for developing creative resourcing strategy, including prioritization models, creative development and execution models. · Assist the Marketing Research team to develop processes and framework for an insights-driven approach to creative execution. · Manage 10 agency partners, including onboarding, management, budgets and operating process. · Delivered operating plan defining 3-year plan for creative resourcing and strategic growth of creative capability, driving down creative spend by $1MM in the first year.

Las Vegas, Nv, Us

· Drive Creative Strategy and Direction for Skillz Brand in partnership with Brand VP, and advise on downstream creative decision-making for UX/UI and game library. · Responsible for full development and management of the Skillz Creative Studio, a 2 branched creative department focused on delivering Brand creative executions and strategy, as well as a full-funnel creative track for Performance Marketing.· Act as Lead Account Director and POC for all Marketing stakeholders – ultimately responsible for all projects. · Worked with Creative Directors and Senior Leadership to deliver full Skillz rebrand for 10-year anniversary.· Restructured agency partnership strategy, and developed staffing and resource plan that saved $1MM+ in less than one year.· Developed seasonal performance marketing approach that increased creative volume output by 150%. · Managed and mentored a team of 12 Designers and Creative Directors, along with 12 3P agency partners.

Santa Monica, California, Us

· Responsible for full operational management of Marketing Creative, a creative department of 80+ artists, creative directors, producers and coordinators tasked with the production of marketing assets and support for all Activision franchises.· Achieved cost savings of at least $14M+ vs. going out of house for three consecutive years while increasing department output by 20%.· Prepared and managed annual operating budget for department in excess of $7M+. · Responsible for scope and capacity planning, and defining KPI’s and for mid and long-term strategic planning for the department to guide creative, development and growth.· Led and mentored all Creative Producers to ensure excellent brand management across all Activision’s IP. · Responsible for department-wide planning and process initiatives and operationalization, including production management, asset management, workflow management, and onboarding.· Established, built and maintained strategic relationships with internal and external stakeholders.

San Francisco, Ca, Us

· Executed day-to-day creative content for the Lucasfilm Franchise across all lines of business including, Animation, Film, Games, Consumer Products, Licensing, Parks, Marketing and Publicity while ensuring flawless execution for the wider company’s needs. · Established and oversaw B2B relationships with outsource vendors to provide scope, creative direction and project management.· Manage creative approval and communication with internal executives, external Disney partners, and third-party partners. · Accountable for streamlining creative assets across the company in order to consolidate resources and produce a cohesive feel. · Directed the operations of a multi-disciplinary, in-house creative and administrative team responsible for the creation of art (Key Art, poster art, lower thirds, animations, 3D asset creation, etc.) on all projects in the support of the Lucasfilm Franchise.· Manage and build on best possible production processes from development, through post-production for the Lucasfilm Franchise Creative team, providing recommendations on scope of work and feasibility for projects spanning all Franchise departments.· Influence big-picture asset creation and management strategy for Lucasfilm Live Action, Post Production, ILM, Animation, Games, Skywalker Sound, and Disney studios.· Prepared and managed overlapping project budgets of over $2M+, and crews including 6+ internal and external partner teams.· Managed database of 1500+ 3D digital assets and 500+ SFX and dialogue assets per film to ensure proper Franchise distribution and management. · Mentor a team of Art Directors and Asset Managers to guide professional growth and development and increase engagement.

Burbank, Ca, Us

· Supervised studio and artist growth and increased weekly department output by 8X over a sustainable 2 year period. · Served as lead studio creative, tasked with the successful management and execution of all projects to meet/exceed client standards. · Designed and maintained production database, to identify and track success metrics to evaluate and influence studio-wide strategy.· Strategized with stakeholders to implement plans to improve workflow efficiency and collaboration between 3 international studios.· Directly oversaw training and development of an over 300 person team, and directly managed staffing to ensure effective team growth. · Managed three supervisors and monitored their project goals, providing mentorship and resolving performance issues to continually guide overall professional development and increase engagement.

Burbank, Ca, Us

· Supervised studio and artist growth and increased weekly department output by 8X over a sustainable 2 year period. · Served as lead studio creative, tasked with the successful management and execution of all projects to meet/exceed client standards. · Designed and maintained production database, to identify and track success metrics to evaluate and influence studio-wide strategy.· Strategized with stakeholders to implement plans to improve workflow efficiency and collaboration between 3 international studios.· Directly oversaw staffing and strategic HC growth from a 50 to 200+ person team, and managed training and development. · Managed two supervisors and monitored their project goals, providing mentorship and resolving performance issues to continually guide overall professional development and increase engagement.

Burbank, Ca, Us