Responsible for the successful delivery and execution of the National Strategy for Visual Merchandising. Applying both a creative and commercial approach to ensure an inspiring customer experience that drives financial performance. Leading a professional team of 14, working collaboratively with store design, buying and retail teams to consistently deliver on execution of inspiring windows, shop in shop concepts, engaging visual and commercial display points, strong merchandise presentations and events.

As Global Visual Merchandising Manager Menswear I was accountable for leading the VM direction for all Cotton On stores in Southern Hemisphere, Northern Hemisphere, Asia and Middle Eastern markets. Liaising with Trend, Marketing, Retail, Buying and Planning Departments to deliver brand and business alignment in the monthly VM direction to multiple regions catering for different seasonal interpretations. Developing and enhancing the seasonal blueprint for leadership sign-off and in-market inspiration. Ensuring VM strategy and blueprint maintained alignment to brand DNA and values.

Leading a team of 5 State VM Managers throughout Australia and NZ, charged with the accountability to roll out additional 21 stores across stand alone and concession shop in shops in Myer and David Jones. In addition establishing a national VM strategy and post implementation review process, allowing for greater capacity to forward plan and reflect on learnings.Maintaining leadership and jurisdiction from conception of store design process through design approval, capacity auditing and merchandising for opening/launch.

As Visual Merchandising Bolster Manager for International Franchise key accountabilities were opening new stores throughout Russia, Greece and Turkey. Working with the store teams to ensure execution of business and brand VM policies were adhered to.