The world's finest hemp cigarette manufacturer.

Direct national sales and merchandising forces for 2 PMI affiliates in Aruba and Curacao; oversee sales and marketing activities of over 10 markets for PMI. Engage independent distributor management teams, proactively manage in-house and distributor sales teams, and drive development of Marketing and Trade Marketing Programs in effort to generate sustainable revenue growth. Manage direct team of 10-15 employees; established team from ground up, holding full accountability for identifying and hiring top industry talent.

Managed Sales, Marketing, and Trade Marketing strategy and execution for over 20 Caribbean Markets during the spin-off of Philip Morris International from Philip Morris USA. Managed the transition of all customers into the newly formed affiliate in the DR after closure of the Miami office. Facilitated the emergence of the Philip Morris corporate culture into the newly acquired affiliate in the Dominican Republic. Developed and executed strategic product launch plan in Trinidad, including trade distribution, trade promotions, consumer promotions, and consumer engagement.

Collaborated with Sales Managers to design and institute Marketing and Trade Marketing Programs throughout all markets in Caribbean. Maximized sales opportunities by securing prime locations within retail establishments for products, delivered promotional material under heavy deadline pressures, and performed market analysis and consumer research to uncover specific market tendencies. Planned and successfully executed a major trade show in Bermuda to secure PMI's permanent point of sale cigarette display platform. 90% of all retailers attended the show, and 80% of all retailers agreed to accept the offered platform.

Conducted sales activities to 500 points of sale throughout Bahamas. Guided sales growth through direct and distribution sales to retail outlets within assigned territory. Communicated with key decision makers to generate market share improvement. Participated in key new product launch, performed retail census, developed route plans and achieved 100% of distribution objectives. Proactively implemented permanent retail product platform in over 15% of the retail selling universe.

Drove market penetration within retail marketplace for full product suite of Philip Morris USA. Executed new business development and account management functions to grow market share. Established long standing, profitable relationships with key decision makers throughout territory.

Promoted full product suite of paint, primer, and body shop supplies throughout assigned territory; held full accountability for new business development, lead generation, and account management. Learned to cold call and close the sale. Top 10 sales earner in first year with the company and was named trainer for new employees.