Travis Rea

Travis Rea Email and Phone Number

VP Sales & Marketing | B2B Expansion, Culinary Vision, Award-Winning @ Brava Home Inc.
Travis Rea's Location
United States, United States
Travis Rea's Contact Details
About Travis Rea

A passionate, results-oriented leader with over 2 decades experience developing marketing strategies and culinary visions for e-commerce/DTC brands, brick-and-mortar retailers, manufacturers and fine-dining restaurants. Adept at developing brand strategies spanning startups to large corporations, establishing vendor relationships, new product ideation, concept development, project management, culinary trendology, organoleptic assessment, competitive product assessment, quality management, food packaging and labeling compliance. I am also a professional recipe tester and recipe developer.My passions are developing innovative, unique products never before seen in the marketplace. Nothing makes me happier than the smile of a friend, customer or guest who is delighted by a product my team developed.

Travis Rea's Current Company Details
Brava Home Inc.

Brava Home Inc.

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VP Sales & Marketing | B2B Expansion, Culinary Vision, Award-Winning
Travis Rea Work Experience Details
  • Brava Home Inc.
    Vice President, Sales And Marketing
    Brava Home Inc. Feb 2022 - Present
    Redwood City, California, Us
    Introduction and expansion of B2B, appliance dealer and online retail channels. Lead paid advertising, social media, email marketing, influencers, PR, partnerships and culinary initiatives. Launched Brava Glass and Wireless TempSensor August 2023AwardsGood Design Award | Household Category, 2023-2024 Popular Mechanics | 2023 Gadget Awards, "Best Smart Oven"US News & World Report | Best Smart Home Devices of 2023, "Best Overall"USA Today / Reviewed | CES 2023 Editors’ Choice AwardsCNN Underscored | Best Home Product - FINALISTPopular Mechanics | Best Home Appliance Rolling Stone | Best of CES 2023
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  • Brava Home Inc.
    Vice President, Growth Marketing / Experience / Culinary
    Brava Home Inc. Feb 2021 - Apr 2022
    Redwood City, California, Us
    Planning and execution of paid advertising, new channels, social media, PR, partnerships, influencers, experience and culinary initiatives.
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  • Brava Home Inc.
    Vice President, Culinary Product Development & User Experience
    Brava Home Inc. Nov 2019 - Feb 2021
    Redwood City, California, Us
    Own vision, strategy and execution of all culinary services and operations at Brava.
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  • Brava Home Inc.
    Head Of Culinary Development & Operations
    Brava Home Inc. Mar 2017 - Nov 2019
    Redwood City, California, Us
    Built and launched Brava from early concept to finished product. Owned culinary program at Brava. Managed team of chefs, analysts, software developers, designers and consultants. Developed 11 key functions / cooking modes. Launched over 1000 recipe programs in less than 1 year with average 4.5 star rating.Launched accessories business to drive revenue and improve functionality.On-screen talent for ads, explainer videos, tutorials and FB Live.Collaborated with software teams to develop BravaScript, a custom coding language that is the foundation of every recipe program.
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  • Naturebox
    Director, Product Development And Sourcing
    Naturebox Jan 2015 - Feb 2017
    Redwood City, Ca, Us
    - Developed short and long term strategies for revenue growth and cost optimization.- Lead Product Team in SKU rationalization, product development, innovation, and project management- Implemented key process improvements- Formalized tasting process- Collaborated with Customer Service, Web Engineers, Operations, Marketing and other cross-functional departments on product strategy, launch execution and customer feedback
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  • Revolution Foods
    Director Of Culinary Development
    Revolution Foods Nov 2013 - Jan 2015
    Los Angeles, California, Us
    - Developed and executed innovation strategy for new product launches for a mission-based company serving healthy school meals across the United StatesLaunched 22 new, innovative meals for kids K-12 in 6 months.- Developed new supper meal platform with estimated annual revenue of $1 million.- Developed bulk-style service platform to position Revolution Foods to secure larger accounts, including school districts.- Reformulated 20 meals to reduce sodium in accordance with new federal regulations.- Reformulated all pasta meals to be whole-grain complaint with new federal regulations.- Wrote comprehensive SOP for new meal design.- Partnered with cross-functional teams (Operations, Nutrition, QA, Commercialization) to improve meal design, appearance, flavor.- Assisted in implementing Stage Gate Process and for Culinary Team.
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  • Flour + Water
    Recipe Developer And Writer - Flour + Water Cookbook
    Flour + Water Mar 2012 - Feb 2014
    Wrote and tested 80 recipes for the Flour + Water Cookbook, scheduled to launch September 2014. • Wrote recipes that reflect the standards and quality of one of San Francisco’s top-rated restaurants• Partnered with Chef Thomas McNaughton and co-author to ensure recipes are accurate and approachable for multiple audiences, including professional chefs and home cooks
  • Williams-Sonoma, Inc.
    Manager, Food Development
    Williams-Sonoma, Inc. Jan 2005 - Oct 2013
    San Francisco, Ca, Us
    Developed culinary vision for the Williams-Sonoma Brand and lead Food Development Team to deliver creative, innovative food products exceeding $70 million in annual sales. Managed team of 5, including sourcing manager, assistant managers and merchandise coordinators.• Developed over 700 new food products between 2007 and 2013, contributing an average MMU of 64.1% and operating contribution of $8.9 million annually.• Generated 7% growth in food development operating contribution between 2008 and 2010.• Drove 65% total food sales in developed items, comprising 35% of total food assortment.• Created new food products that strengthened cross-merchandising with other departments.• Delivered Food Team initiatives to launch W-S Wellness product line, eliminate high fructose corn syrup and reduce sodium in developed food assortment.• Identified product opportunities and managed key branded partnerships with high-profile chefs (Thomas Keller, Tom Colicchio, David Chang, Dan Barber and Mourad Lahlou) and restaurants/businesses (Eleven Madison Park, Gramercy Tavern, Baked NYC, Sprinkles Cupcakes, Blackberry Farms)• Researched and developed culinary themes for all channels of the Williams-Sonoma Brand (Retail, Catalog, Internet). Presented themes quarterly to Brand President and Vice Presidents. Developed over 200 recipe concepts per year for monthly catalog mailings.• Lead culinary inspiration trips for Brand President, Vice Presidents and Food Team. Destinations included Brooklyn, Portland, Rome, Paris, Burgundy and Morocco.• Executed culinary events with regional artisans to build rapport and explore regional food products. Examples include Brooklyn Artisan Food Event (2010) and Portland Artisan Food Event (2011).
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  • Restaurant Gary Danko
    Rotisseur, Saucier, Poissonnier, Pasty Cook, Prep Cook
    Restaurant Gary Danko Jun 2002 - Nov 2005
    Prepared multi-course meals for 185 guests per day at one of San Francisco’s top restaurants. • Managed suppliers, forecasted menu quantities and trained over 40 interns and cooks• Created numerous dishes for the menu in variety of categories.• Initiated volume-purchasing partnership with other local restaurant for hard-to-find ingredients. Project resulted in 25% cost savings.• Acquired in-depth experience in every kitchen station: rotisseur (meat cook), poissonier (fish cook), vegetable cook, garde manger (cold appetizers), pastry assistant, and expeditor.

Travis Rea Skills

Food Culinary Skills Product Development Recipes Retail Food Science Merchandising Marketing Management Cooking Restaurants Sourcing Brand Development New Business Development Negotiation Inventory Management Consumer Products Profit P&l Purchasing Forecasting Chef Food And Beverage Vendor Relations Marketing Strategy Strategic Partnerships Business Development

Travis Rea Education Details

  • Trinity University
    Trinity University
    Business - Concentration In Marketing
  • California Culinary Academy
    California Culinary Academy
    Culinary Arts
  • The Kinkaid School
    The Kinkaid School

Frequently Asked Questions about Travis Rea

What company does Travis Rea work for?

Travis Rea works for Brava Home Inc.

What is Travis Rea's role at the current company?

Travis Rea's current role is VP Sales & Marketing | B2B Expansion, Culinary Vision, Award-Winning.

What is Travis Rea's email address?

Travis Rea's email address is tr****@****sgc.com

What is Travis Rea's direct phone number?

Travis Rea's direct phone number is +141527*****

What schools did Travis Rea attend?

Travis Rea attended Trinity University, California Culinary Academy, The Kinkaid School.

What are some of Travis Rea's interests?

Travis Rea has interest in Home Improvement, Education, Home Decoration.

What skills is Travis Rea known for?

Travis Rea has skills like Food, Culinary Skills, Product Development, Recipes, Retail, Food Science, Merchandising, Marketing, Management, Cooking, Restaurants, Sourcing.

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