Travis Robison Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, Ca, Us

MARKETING- Established pay per click (PPC) accounts with over 600 keywords; researched and selected keywords; effectively structured ad campaigns and groups; wrote creative ad copy.- Managed PPC campaigns using Google AdWords; formulated testing structure for all account elements and optimized all campaigns elements to exceed designated performance objectives including a 20% savings in cost per conversion.- Utilized Google Analytics to monitor site traffic and visitor behavioral patterns, generate reports and continually adjust to guide improvements for remarkable visitor conversion rates exceeding 13%.- Created user interfaces and information architecture mock ups utilizing Photoshop and Illustrator.- Designed and wrote copy for frontend landing page that balanced marketing message and SEO efforts.- Wrote copy and collaborated with graphic designers on marketing collateral and managed vendors through production.- Assisted with design and implementation of email marketing campaigns that increased user visits and user value.- Established and regularly contribute to company blog on WordPress.PROJECT MANAGEMENT- Coordinated site development efforts through collaboration with external designers and developers and internal team members.- Managed project schedule and met deadlines.- Planned and executed budgeting of internal and external resources balancing site functionality and traffic growth to guarantee high ROI.- Conceptualized core components of site functionality that increased revenue and attracted affiliates.- Strategized B2B sales program alongside CEO and worked with team members to exceed sales goals.- Created marketing and sales presentations and videos using Microsoft PowerPoint and Camtasia Studio.- Formed and managed strategic relationships with key players in the moving industry.

Coordinated daily operational objectives of performing departmental functions in an efficient, timely manner while meeting quality performance standards.Interpreted and consolidated multiple source documents and phone call records to identify client needs and determine appropriate action.Investigated and resolved problems escalated through lower level staff.Collected and analyzed selected samples of data entry work for quality assurance.