Travis R. Email and Phone Number
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Award-winning, strategic marketing leader and growth champion adept at setting the vision, crafting strategy and messaging of marketing campaigns, and driving tactical alignment with business goals. Greatest expertise and performance record in strategic planning and development, emerging technology adoption, new business development, and driving multichannel market streams. A seasoned business leader whose superpower is creating and capturing demand, full-funnel optimization, and an uncanny ability to balance it with capacity.Data-driven Game Changer, with a collaborative style who sets the stage for exponential revenue growth by defining the brand and unique competitive positioning through world-class marketing strategy and executionChampion of people, processes, and platforms for organizational infrastructures, advanced analytics, automation at scale website experience and conversion, SEM, SEO, content, UI, UX, social, email, affiliates, analytics, strategic audits, online reputation management, and omnichannel brand consistency Partners with CEOs during M&A; skilled in propelling brands into household names, mobilizing company-wide launches, and inspire customer-centric marketing, product development, and sales🏆 SOME OF MY NOTABLE CAREER ACCOMPLISHMENTS INCLUDE:Grew annual revenues from $100M to $750M+ over 1.5 years by launching and expanding a digital marketing ecosystemGenerated $12.2M in sales with a $1.2M investment in 2020 with a targeted Facebook Ad strategyAuthored a 3-year marketing roadmap that captured 2/3 of the largest commercial builders in CO worth $2.3M 🔷 CORE SKILLS & COMPETENCIES 🔷Keen Intuition | Strategic Thinking | Advanced Project Management | SEM & Display Advertising | Digital Marketing Campaigns | Operational Efficiency Optimization | Post Campaign Reporting & Analysis | Data-driven Decision Making | Driving Value Proposition | Interpreting Market Data | Cultivating Relationships | Affiliate Marketing Programs | Marketing Leadership | Creating & Capturing Demand | Conversion Rate Optimization | Marketing Automation💻 Software Tools and Technology Proficiency: PowerBI ▪ Podium ▪ Wordpress ▪ Elementor ▪ Squarespace ▪ Funnelytics ▪ Excel ▪ Google Sheets ▪ Google Docs ▪ Asana ▪ Salesforce ▪ Google Ads ▪ Google Search Console ▪ Google Data Studio ▪ Google Analytics ▪ Google Trends ▪ SEMRush ▪ DV360 ▪ Bing Ads ▪ FB Ads ▪ Supermetrics ▪ Zapier ▪ RingCentral ▪ TextUs ▪ Slack ▪ Cordial ▪ Tableau ▪ Moz ▪ All Major Home Service Affiliates (HomeAdvisor, AngiesList, Yelp, etc.) • Impact Radius
Goettl Air Conditioning & Plumbing
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Director Of GrowthGoettl Air Conditioning & Plumbing Sep 2023 - PresentLas Vegas, Nv, Us
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Marketing ConsultantRosenbloom Productions Ltd. 2015 - PresentFounded a digital marketing agency to help small to medium-sized home service companies modernize their marketing tech stacks, generate leads, and grow their customer base through Web Design, SEM, SEO, Display, Social, Direct, Afifilaite & Email. -
Marketing DirectorAmerican Cabinet & Flooring Jan 2013 - Jan 2024Thornton, Co, UsTapped to build and execute the marketing vision roadmap with emphasis on commercial development and business relationships.Authored a 3-year marketing roadmap that captured 2/3 of the largest commercial builders in CO worth $2.3M Increased website leads 58% through a from-scratch rebuild using mobile-first designsEnabled a 38% improvement of qualified traffic through SEO optimizationNegotiated >$250K in co-op dollars for showrooms and advertisingBoosted views and consumer engagement by 15% with focused social media strategyGenerated more qualified leads than the organization could handle through a Google Ads & Local Service Ad Strategy -
Director Of GrowthBalanced Health Botanicals Feb 2022 - Sep 2023Denver, Co, UsHired to build and execute the revenue and new customer acquisition roadmap, emphasizing driving growth through data implementation, leveraging new channels, optimizing current channels, and refocusing the brand positioning in the market.About Balanced Health Botanicals and CBDistillery™:CBDistillery was founded in 2016 by Colorado natives with the people’s best interests in mind. The company’s goal is to empower users to achieve balanced health and wellness using carefully formulated, rigorously tested, and quality-assured CBD products. From delivering plant-powered remedies to support physical and mental health to offering trustworthiness and transparency through industry research, CBD education, and customer testimonials, the company supports customers’ wellness journeys and helps users discover the best version of themselves.CBDistillery® is the flagship brand of Balanced Health Botanicals, a wholly-owned subsidiary of Village Farms International, Inc. (Nasdaq: VFF). -
Director Of Affiliate And Strategic PartnershipsBalanced Health Botanicals Sep 2021 - Feb 2022Denver, Co, Us
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Director Of Acquisition MarketingGroundworks 2021 - Aug 2021Virginia Beach , Va, UsQuickly promoted to lead a team of 9 marketing subject matter experts and steer the digital marketing vision, growth, and development of 16 Regional and 3 National brands. Grew annual revenues from $100M to $750M+ over 1.5-years by launching and expanding a digital marketing ecosystemAmplified lead generation, achieving a 45% increase which drove an average sales ticket increase of 20%Reduced Cost per Sale 2% by eliminating non-performing campaigns, amplifying effective promotions, and identifying new opportunities for growth.Created annual operating plans, each equipped with a separate P&L, for 38 branches with a goal of 20% EBITDALaid foundation for the creation of an internal legal team by trademarking five (5) new brandsBuilt scalable web ecosystem for 18 websites, using a system of dynamic Gutenberg blocks and shareable codeArchitected the national Groundworks.com website, emphasizing residential lead generation and B2B partnership acquisitions that are set to go-live Oct. 2021Generated $12.2M in sales with a $1.2M investment in 2020 with targeted Facebook Ad strategy.Vetted and launched new email service provider (Cordial), migrating from Salesforce, in just 9-months, to enable simultaneous management of 17 brands.Migrated SEM Agencies and successfully launched a new partnership with an immediate 12% increase in performance.Negotiated with affiliate partners to obtain best pricing, exclusivity, out clauses, and first right of refusal to improve conversion rates and prevent competition from entering channel.Developed a process to aggregate NPS and reviews from all channels into a single automated actionable insight report allowing sales and production team members to access staff KPIs and overall performance -
Director Of Digital MarketingGroundworks 2020 - 2021Virginia Beach , Va, UsAdvanced to lead the digital and performance marketing team, entrusted with the responsibility of attaining lead goals across all major lead gen metrics: quality, quantity, cost, type, and geographical targets for over 30 branches and 12 brands.
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Director Of Web And AnalyticsGroundworks 2019 - 2020Virginia Beach , Va, UsLed the initiation and expansion of the web and analytics department, overseeing the development of essential reports, technology infrastructure, partnerships, and streamlined processes to guarantee precise automated reporting.
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Marketing DirectorComplete Basement Systems 2017 - 2019Maximized efficiency and ROI with targeted marketing growth strategies that included mobile-friendly website development, digital media, direct mail, SEO, SEM, SMM, TV, and radio campaigns. Created all marketing collateral used across all channels. Managed a $2M budget. *Acquired by Groundworks
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Marketing CoordinatorBrothers Plumbing Heating And Electric 2015 - 2017Denver, Co, UsHired to jump-start growth and expand customer base. Upgraded marketing function and led brand strategy through forecasting and design, implementation, and facilitation of the overall business marketing plan. Managed $1.3M budget.Won the 2016 “People’s Choice Award”Achieved a 26.8% revenue increase accompanied by a 1.6% reduction in marketing costsLed the UX for the website, including goal setting, strategy, process, design, and contentBoosted organic rankings by 15% on averageIncreased organic traffic by 20%Saw an increase of 35% in leads -
Territory ManagerTravelers Haven 2013 - 2014Denver, Colorado, UsNetwork with various housing complexes around the country to create partnerships.Efficiently process orders from the sales team.Manage logistics for various orders including all needed housing items.Multi-task on multiple orders simultaneously. -
Account ManagerAdvanced Medical 2012 - 2012Recruit travel therapists for 13+ week contract assignments across the country.Acquire new leads through given databases and direct sourcing from facilities.Negotiate pay and benefits for travel contracts with travelers and clients.Manage booked therapists to ensure extensions and re-bookings.Consistently met and exceeded sales goals.Represented Advanced Medical at career fairs to educate and source leads from new therapy graduates.
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Sales ManagerDillard'S Inc. 2009 - 2012Little Rock, Ar, UsManaged & tracked sales associates performance and productivity.Implemented new products lines and marketing strategies.Responsible for increasing upon previous years market share, gross margins and sales volume.Trained new employees.Managed all merchandising, inventory, and promotions for my area.Promoted from support manager to sales manager of the flagship store in CO.
Travis R. Skills
Travis R. Education Details
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The University Of KansasBusiness Marketing
Frequently Asked Questions about Travis R.
What company does Travis R. work for?
Travis R. works for Goettl Air Conditioning & Plumbing
What is Travis R.'s role at the current company?
Travis R.'s current role is Strategic Growth Specialist | Business Development Leader | Team Builder.
What is Travis R.'s email address?
Travis R.'s email address is tr****@****.org.uk
What is Travis R.'s direct phone number?
Travis R.'s direct phone number is +130399*****
What schools did Travis R. attend?
Travis R. attended The University Of Kansas.
What are some of Travis R.'s interests?
Travis R. has interest in Photo Manipulation, Video Editing, Snowboarding, Photography, Content Creation, Hiking, Camping, Golf, Fishing.
What skills is Travis R. known for?
Travis R. has skills like Marketing, Social Media Marketing, Sales, Marketing Strategy, Advertising, Customer Service, Sales Management, Online Marketing, Brand Management, Email Marketing, Seo, Management.
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