Travis Sims Email & Phone Number

Western States

Greater Seattle Area

To oversee the entire process of Sales, Programs, and Solutions focusing on achieving specific business goals as it relates to revenue, margin, market share and earnings through the appropriate use of strategic and tactical sales/business development practices. Responsible for building and developing a sales team, structure and culture to grow the business annually

Responsibilities include but are not limited to; the development and launch of several new products in the DuraStraight line, to increase current market share of existing products, price structure, and Gross Profit management.Reporting directly to the CEO of Rosboro Lumber, with direct responsibility for all inside/outside sales personnel, and estimators.Dual responsibility with Operations manager for all P & L for Washington HardwoodsDeveloping strategies, exploring new geographies and national accounts to grow WH in volume and Gross ProfitResponsible for doubling Gross Profit within the first 1.5 years from 16% to 32% and growing.Sales growth in 2008 was 18% over 2007 in a down economy at $1.2m in net earnings.

In charge of creating and managing customized retail-marketing programs. Developing new sales training programs, regional incentive programs and producing consistent brand messaging that strengthens brand awareness.Reporting directly to the General Manager of Simpson Door, with direct responsibility for all outside and inside sales personnel.Developing strategies and procedures for selling the entire Simpson "brand" to one and two-step distribution.Implementing strategies on import based commerce in an ever-changing global market.Grew total sales from $96m to $113 in just over a year.

Managed an 18 state region in the Eastern U.S with up to 19 sales representatives.Co-developed and executed strategies for retail and new construction channels of distribution working directly with product managers, channel managers, finance and outside vendors. Increased regional sales volume by 54% annuallyManaged a region with a sales revenue increase of 72%, from 36 million dollars to 62 million in one year. Developed and maintained annual S, G & A budget and forecast.

All Building ProductsTrained and motivated wholesaler and dealer representatives by providing product information, marketing tools, and key account selling techniques.Obtained optimum distribution of products and sold accordingly to yearly plan.Maintained growth of market penetration by converting single-family builders, multi-family builders, and architects to our product line.Upon promotion had acquired 19 of the top 20 builders in the territory.

Similar responsibilities as Exterior division.Managed 15 direct reports selling to the interior tile dealers and distributors.Increased regional sales by 73% over previous year.Had responsibility of launching successful new product line into the North East territory. Before promotion we had approx. 50% of all interior backer products sold in the North East.

All Building ProductsHad the responsibility of pioneering half of the James Hardie retail divisionManaged all Home Depot and Lowes stores West of TX with 15 direct reports.Was able to recruit and develop future performers for James HardieIncreased regional sales on Average of 125% over previous year.Developed retail team focus and training program for all future employees of JH.

All Building Products Had the responsibility of pioneering the first focus on Manufactured Housing for JH.Was able to acquire 22 of 24 National accounts in the Northwest in the first three years driving the sales revenue from zero dollars to 14 million. Trained all MH sales reps during three-year period.Obtained optimum distribution of products and sold accordingly to yearly plan.Maintained top-level performance with minimal need for direction.

Ba, Business Communications

Activities and Societies: Captain of Football team, Beta Theta Pi Fraternity.

Business/Corporate Communications