Travis Waters Email and Phone Number
Seasoned professional with executive leadership experience in Sales, Marketing, Operations, Lean, Engineering, Contracts, Procurement, and Global Distribution across multiple industries. Business turnaround specialist. Rated as having high EQ. Experience leading large and mid-size P&L companies and diverse global teams. Private equity turnaround experience. Mid-size company and business unit turnaround success. Change leader and market disruptor. Coach and mentor of high performing teams in Sales, Engineering, Customer Service, Lead Generation, Pricing, and Operations. Negotiate and secure long-term supply contracts through C-level meetings. Extensive experience in forecasting, sales operations, customer service, national and international sales, contract development, coaching and mentorship, B2B and B2C sales, distribution, brand management and product launches, private labeling, competitive analysis of customers and end markets, and solutions selling techniques.Unique experience in Engineering, Plant Operations management, Sales, and Strategic Executive Leadership.Develop company websites, SEO, lead generation, marketing material, branding, product development, sales strategy, market-based pricing, CRM and pipeline development, and execution of strategy. Areas of expertise: Large contract negotiations, closures, and implementations | Team leader of large global business units with P&L experience over $300M | Extensive experience building new business segments, margin enhancement, and account penetration | Private equity leadership | Highly experienced in business development and large national and strategic customer wins | Strategic sales leader managing national sales teams including global contracts, pricing negotiations, CRMs, SOW / MSA contracts, and sales strategy | MRO & OEM electrical supply | Manufacturing | Industrial experience across many industries including Chemicals, Textiles, Mining, Heavy Equipment, Plastics, Automotive, Appliance, Components | Sales and Development for Plastic additives, polypropylene, nucleation, reinforcement additives, turf chemicals and additives, EPS / EPP / Arcel FoamLong-term investor, trader, and entrepreneur
Whiteboard Capital Consulting
View- Website:
- synterracorp.com
- Employees:
- 137
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Private Consulting And Investments (Personal Business)Whiteboard Capital ConsultingSimpsonville, Sc, Us
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President & Ceo, Board ChairpersonSynterra Corp. Jun 2022 - PresentGreenville, South Carolina, United StatesFounded in 1993, SynTerra is employee‐owned. SynTerra engineers, geologists, scientists, and surveyors help clients meet business objectives and address technical challenges. Clients include manufacturers, mining operations, utilities, pulp and paper companies, developers, and government agencies. Capabilities include environmental consulting, water and wastewater design, civil engineering design, air and wetlands permitting, surveying and drone applications, and more. Headquartered in Greenville, SC, SynTerra also has offices in Cary, NC, Charlotte, NC, Lexington, KY, and Pikeville, KY. We have associates in over 16 states and service customers across many end markets. SynTerra is an Employee-Owned (ESOP) privately-held company.
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Private Consulting And Investments (Personal Business)Whiteboard Capital Consulting Nov 2021 - PresentConsulting for Sales, Marketing, Product Engineering, and Business Development. Investments for personal use only.
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Group Vice President, Foam Holdings Inc - Sales/Engineering/Marketing/Customer ServiceFoam Holdings Inc / Huntington Solutions, Drew Foam, Ica Jul 2019 - Nov 2021Private Equity transition (company sold). Experienced leader with extensive PnL, contracts, marketing, sales, and operations background across multiple industries. Expanded role stemming from prior Private Equity executive position at Huntington under new ownership.Responsible for Sales, Marketing, Engineering, Program Management, Business Development, and Operational Excellence segments for seven business units located in US and Mexico. Directly responsible for Supplier and Customer Development, Sales, and Engineering functions. Responsible for merging multiple independent businesses into a single company with unified strategy.Responsibilities over Marketing, Sales, and Engineering with initial needs to implement and manage websites, lead generation activities, account-based marketing and search engine optimization, supplier relations, marketing literature, tradeshows, industry affiliations, new product development and launch, compensation modeling, master service agreements, implementation and administration of Salesforce CRM, pipeline development, and financial modeling.
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Chairman Of The Board, President (Volunteer)Big Brothers Big Sisters Of Upstate South Carolina Feb 2014 - Feb 2020Greenville, South Carolina AreaKey Responsibilities• P&L responsibility for 501c• Sustainability for organization supporting over 350 matches in 3 counties• Fund-raising, grants, sponsorships, press releases• Image of the organization in community, branding• National organization requirements• Managing Executive Director and staff for three agencies• Leadership of Board of Directors
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Director Of Sales & Business Development, National Accounts (Fms), Ips / Efs, And Account ManagementAdvanced Technology Services (Ats) Nov 2017 - Jan 2019Greenville, South Carolina AreaKey responsibilities• Senior sales executive responsible for national contract sales and execution with 40+ direct reports in three business units• National pricing agreements, business development, pipeline growth, and strategic business planning for multiple business units across 100+ customer sites. • Management responsibilities for Regional Account Managers nationwide, Strategic Account Managers for contract renewals and business development, Pricing, and Inside Sales. • Market development of new sales markets through outbound prospecting and strategic marketing campaigns• Establishing larger national contracts in efforts to transform the business and return to profitability. • CRM, Business and market development, Strategic planning for Sales organization, Budgets, P&L, BI -
Global Sales Vp, OemWesco Distribution Nov 2010 - Nov 2017Greenville, South Carolina AreaKey roles and responsibilities:• Implemented and led WESCO's OEM customer segment across each division through working with key stakeholders in our U.S. operations to define specific sales strategies and execute plans to drive profitable market share gains. • Developed a new business vertical (OEM) that would become one of the company’s key verticals globally with revenue exceeding $900M. • Responsible for OEM strategy across multiple company platform businesses by providing strategic direction and progressive leadership to achieve sales and profit goals for all regions and platforms.• Designed / recommended sales and marketing programs with the product category and marketing teams.• Partnered with Directors of Pricing, Contracts, Finance, and Implementation to facilitate national contracts. • Developed short and long-term sales strategies/quotas/forecasts for Global Account Managers and Regional OEM Managers, collaboratively working with WESCO's 485+ branches to expand the OEM knowledge and capability base, and led MRO & OEM projects at key global accounts.• Responsibility for OEM Global Accounts team, OEM Sourcing managers, Regional OEM Managers, regional Sales Directors, OEM Marketing, and OEM Value Creation.• Development of new global accounts segment (Direct Materials / OEM) with both national and global clients. Team established new segment and developed into over 120 national account customers with revenue exceeding $300M in under three years, and transformed the business through significant increase in margin.• Tasked with also leading the OEM Customer Segment, which accounted for an additional $600M+ in branch spend annually.•Budgets were exceeded every year with YOY growth, with OEM becoming the highest grossing segment within Global Accounts. We had a top-notch team of sales executives and worked together with counterparts to greatly expand this segment in a short timeframe. • Technical expert in multiple areas of the industry. -
Founder And Owner (Side Venture)A&W Enterprises, Llc (Trucking And Construction, Sales Consulting, Real Estate, Investments) Jul 2005 - Nov 2014• Founder and Owner of three trucking companies in the building and construction market working primarily with State and Federal contractors. I started the company as a fresh start-up (a side venture) where I managed personnel, contracts, payroll, daily operations and capital equipment. Sold the trucking businesses in 2009 to pursue other interests. • Other business interests under this LLC are in investments and real estate. I have also consulted small-to-medium sized companies in Sales and Business Development over the years across various markets.* Managing personal investments and trading activities full-time since Jan 2019
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National Business Development Manager, Market Development Manager For Polyolefin ReinforcementsMilliken Chemical Oct 2008 - Nov 2010Key responsibilities• Sales and marketing role in the Plastics Additives market concentrating in the automotive, marine, container, packaging, and transportation verticals. My challenge was to develop new markets for a trial product to reinforce polyolefins while reducing density. I was able to develop key relationships at each of the major automotive OEMs in North America along with the entire supply chain (tiers and compounders) for each, including Honda, Ford, Chrysler, and GM - resulting in the establishment of key relationships with over 120 potential customers in that market space within the first 18 months through prospecting, lead generation, and marketing.• Responsibilities also included product marketing and development trials both with our internal development team and at customer locations. -
Sr. Global Accounts Manager, Milliken Turf ChemicalsMilliken & Company 2004 - 2008Key responsibilities• Sr Accounts Manager incorporating business development, marketing, product development (lab and field work with university programs), product line management, and sales responsibilities in the Turf industry managing distribution of manufactured products throughout North America, Canada, New Zealand, Japan, China, and Australia. The position required sales growth and development of new distribution channels for a very mature product line (including polymeric colorants, adjuvants, and liquid foliars).• Responsible for developing all tradeshow and marketing pieces, building relationships with distribution partners, product trials, pricing and rebates, end-user programs, designing product labels and logos, product line management, development of new products to fill out the line card, and sales.
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Project Manager, Milliken Performance System (Lean)Milliken & Company 2003 - 2004Key responsibilities• Managed the development of MPS (Lean Manufacturing) and focused on machinery and process implementation over the recent plant expansion.• Team designed and installed several large pieces of textile finishing equipment valued at over $50MM. • • Responsibilities included working with electrical and mechanical contractor teams, review of specs, development of electrical coding, purchasing of products, and hiring and training of associates to manage the new department once complete.
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Sr Production Manager / Department Superintendent, Dyeing & FinishingMilliken & Company 2000 - 2003Department Superintendent responsible for both the Dyeing and Finishing departments for production, processing, quality, safety, and manning for over 120 associates and managers. We achieved record quality and production efficiency levels during this time period at over 300k yds/day and <0.01% OQ (highest recorded efficiency and cap ulitilization at the time). One of my most challenging and rewarding roles, where I was the youngest Superintendent in the division. Challenges included a bilingual workforce, 48 production machines, sample production equipment, and management of dual departments simultaneously. This was a 24/7 operation during the height of production at Pendleton Finishing. I was also a stand-in Plant Manager and weekend plant leader responsible for the entire plant and over 400 associates.
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Sr Process EngineerMilliken & Company 1996 - 2000Process Improvement Engineer responsible for Coating and Specialty Finishing lines, Dyeing machinery, and briefly as Maintenance Dept Manager. Multiple roles allowed me to become well-rounded and capable of managing plant start-ups, shut-downs, and acting Plant Manager. Redesigned tenter and coating ranges to improve speed and efficiency while reducing off-quality; producing equipment still in use today and record quality and production levels that led to my promotion to Department Superintendent.
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Franchise Owner (Side Venture)Billiard Congress Of America 2001 - 2008Founded, owned and operated a business franchise for the Billiard Congress of America (pool and billiards) across the upstate of SC. This was my first business venture and was managed while working for Milliken. I brought this franchise to SC after determining that a void existed in the local market, and quickly grew the business to become the largest franchise of its kind in the southeast. Recently sold sole ownership in 2008 after building the business for seven years.
Travis Waters Education Details
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Clemson University College Of EngineeringChemical Engineering -
Business And Finance
Frequently Asked Questions about Travis Waters
What company does Travis Waters work for?
Travis Waters works for Whiteboard Capital Consulting
What is Travis Waters's role at the current company?
Travis Waters's current role is Private Consulting and Investments (Personal business).
What schools did Travis Waters attend?
Travis Waters attended Clemson University College Of Engineering, Clemson University - College Of Business And Behavioral Science.
Who are Travis Waters's colleagues?
Travis Waters's colleagues are Jennifer Reyes, Suzann Welch, Andrea Kehn, Howard Frank, Francine Chittum, Brian Mcgann, Trevor Ludwick, Git.
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Travis Waters
Washington Dc-Baltimore Area5frederick.edu, buildersdesign.com, gmail.com, architecturalceramics.com, architecturalceramics.com2 +130171XXXXX
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Travis Waters
Nashville, Tn4vanderbilt.edu, churchcommunitybuilder.com, vanderbilt.edu, vanderbilthealth.com4 +171923XXXXX
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Travis Waters
Corporate Social Responsibility - Walt Disney World | John Lewis ScholarGreater Orlando1washington.edu -
2islecorp.com, boydgaming.com3 +133758XXXXX
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