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At BlastX, leadership and innovation in analytics implementation are the cornerstones of my professional ethos. My role has been pivotal in nurturing a skilled team, fostering strong engagement, and ensuring the delivery of high-quality analytics solutions. With a commitment to excellence and a hands-on approach, I have successfully mentored and developed colleagues while overseeing the strategic application of technologies like Tealium and Adobe Analytics.The competencies honed during my tenure at Blast Analytics and BlastX reflect a deep understanding of analytics systems and a dedication to process improvement. By advocating for my team and actively contributing to resource planning, I have ensured seamless operations that align with our clients' evolving needs. These efforts are rooted in a mission to drive growth through actionable data insights, leveraging my expertise in analytics platforms to empower businesses.My time as a consultant has included working with the below tools to ensure that clients were collecting the right data in the right format to help them gain insights to drive business decisions.- Adobe Analytics- Google Analytics 4- Google Analytics 360- Google Analytics Standard- Tealium IQ- Tealium eventStream- Ensighten- Adobe Launch- Google Tag Manager- Segment- Mixpanel- AmplitudeI used the below programming languages to extract data from either a data layer object on the front end of a site, from a data dictionary on a mobile app or from html elements found on the DOM. After extracting this data, I would write additional code to transform the data into something that could be loaded into a company's analytics or marketing reporting platform.- JavaScript- AngularJS- HTML & CSS- React- Node JS
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Senior Analytics ArchitectWillowtreeOmaha, Ne, Us -
Senior Analytics ArchitectWillowtree Oct 2024 - PresentCharlottesville, Va, Us- Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products- Audit, select, and recommend the best analytics tool to suit client needs (e.g. Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)- Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase- Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams- Construct user-friendly dashboards that illustrate the value of data -
Manager, Analytics ImplementationBlastx Jun 2021 - Aug 2024Roseville, California, Us- Mentor, train and act as a role model, and accept responsibilities to nurture teammates and clients- Grow the team's capabilities and skill set by creating and maintaining strong teammate engagement- Oversee processes, technology application and workflow of team- Oversee the work quality of the team and ensure training is documented and deployed as needed- Be seen as an advocate for the team and teammates- Discuss and plan resourcing of team in collaboration with Director, Implementation -
Senior Analytics Implementation ConsultantBlastx May 2018 - Jun 2021Roseville, California, Us- Lead the implementation of analytics on web, mobile app, and server-side with the use of various tag management platforms and SDKs- Help develop internal processes to improve our delivery to clients- Interview potentional employees to measure how well they will fit in our team -
Analytics ConsultantBlastx Jan 2015 - May 2018Roseville, California, Us -
Web AnalystByu-Idaho University Relations Jul 2014 - Dec 2014Managing and implementing Adobe SiteCatalyst/Google AnalyticsHelping departments develop an web analytics strategy Giving departments various insights on measured dataDevelop tags for Dynamic Tag Management
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Marketing VolunteerIdaho Art Lab Oct 2013 - Dec 2013Wrote news releases, designed flyers, and researched local artist.
Travis Webster Skills
Travis Webster Education Details
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Brigham Young University - IdahoAnd Applied Communication
Frequently Asked Questions about Travis Webster
What company does Travis Webster work for?
Travis Webster works for Willowtree
What is Travis Webster's role at the current company?
Travis Webster's current role is Senior Analytics Architect.
What is Travis Webster's email address?
Travis Webster's email address is tw****@****tam.com
What is Travis Webster's direct phone number?
Travis Webster's direct phone number is (916) 724*****
What schools did Travis Webster attend?
Travis Webster attended Brigham Young University - Idaho.
What are some of Travis Webster's interests?
Travis Webster has interest in Social Services, Civil Rights And Social Action, Education, Reading, I Enjoy Listening To And Playing Music, Watching Movies, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Travis Webster known for?
Travis Webster has skills like Facebook, Microsoft Word, Google Analytics, Teamwork, Public Speaking, Powerpoint, Omniture, Writing, Cashiering, Microsoft Excel, Adobe Analytics, Social Media.
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