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Travis Jordan is a Principal Product Manager at Adobe, known for his outcome-driven approach to product leadership. With more than a decade of experience in product strategy, marketing, design, and delivery, Travis excels in creating and launching tech products that solve customer problems and drive business value.Before his role at Adobe, Travis served as a Product Director for a global non-profit organization, overseeing numerous large-scale product implementations. He is also the Founder and Owner of Instructional Design Central (IDC) and holds a Master of Science degree in Instructional Technology from Utah State University.
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Adjunct FacultyBrigham Young UniversityLehi, Ut, Us -
Principal Product Manager, WorkfrontAdobeLehi, Ut, Us -
Principal Product ManagerAdobe Jan 2023 - PresentSan Jose, Ca, Us• Directs end to end life cycle for multiple Adobe Journey Optimizer and Real-Time CDP products.• Works cross-departmentally with engineering, design, marketing, & sales to drive product strategy.• Conceptualizes and presents product concepts and opportunities to Senior Directors and VPs.• Meets with Fortune 500 customers to present product roadmap and strategy. • Delivered onboarding products automating 130+ steps, with an 80% time to value (TTV) reduction.• Delivered new product capabilities for messaging channels increasing adoption by 400%.• Partnered with Meta, Google, LinkedIn, and others to deliver extensions, increasing catalog by 110%.• Managed product line with $16M in ARR and 200+ active enterprise level customers. -
Senior Product ManagerAdobe Nov 2021 - Jan 2023San Jose, Ca, Us• Directs end to end life cycle for multiple Real-Time CDP product features. • Works cross-departmentally with engineering, design, marketing, & sales to drive product strategy.• Delivered new data privacy feature that helped open up new revenue streams with healthcare market.• Delivered new home screen and getting started experiences to improve TTV & customer satisfaction. -
Adjunct FacultyBrigham Young University Sep 2023 - PresentProvo, Ut, Us• Teaches course on product development to Master & PhD level students in IP&T graduate program.• Course covers topics such as Agile, Scrum, Kanban, Lean Startup, MVP, UX, and Leadership.• Develops all course curriculum, experiences, assignments, and content. -
Founder And OwnerInstructional Design Central (Idc) Jan 2011 - PresentSaratoga Springs, Utah, Us• Founded IDC in 2011—now 40,000+ group members worldwide. • Conceptualizes, designs, develops, and implements all products offerings.• Directs all company operations including marketing, finance, tech, and customer service.• Delivers professional coaching and consulting sessions on instructional design. • Developed and launched digital template library with over 19,000 downloads.• Developed and launched online course and certificate program with over 2,500 enrollments.• Developed and launched GenAI product (ChatID) with 5K+ chats. -
Solution DirectorThe Church Of Jesus Christ Of Latter-Day Saints Dec 2017 - Nov 2021Salt Lake City, Ut, Us• Directed multiple product teams of engineers, product analysts, and designers. • Managed a team of technical project managers focused on agile product development.• Led the enterprise-wide digital marketing tech strategy and managed all Adobe DX products.• Directed the implementation of Adobe Real-Time CDP and delivery of a unified profile across the org.• Oversaw product design/development for Gospel Library Online (250M+ page views/year). • Delivered personalization tech strategy that supported first personalized home page & content feed. • Led development/launch of Gospel Living mobile app with 1.3M+ users, 50 languages. • Implemented new self-service chat and chatbots products for a Global Support Center (GSD).• Consulted and delivered a tech product strategy for the Polynesian Cultural Center (PCC). -
Product DirectorThe Church Of Jesus Christ Of Latter-Day Saints Apr 2015 - Nov 2017Salt Lake City, Ut, Us• Directed product strategy, roadmaps, & marketing for 50+ content publishing & martech products.• Defined and implemented organizational vision, processes, standards, and success metrics. • Led a division of 30 product managers and data scientists. • Led a multi-year, multi-million dollar product rollout of new content publishing systems. • Led implementation of department-wide digital analytics and business intelligence strategy. -
Head Of Learning / Edtech Product ManagerThe Church Of Jesus Christ Of Latter-Day Saints May 2013 - Apr 2015Salt Lake City, Ut, Us• Led enterprise-wide learning organization of 40 instructional designers, producers, and developers.• Directed end to end life cycle for all learning management and EdTech products. • Managed product rollout two organization-wide Learning Management Systems (LMS). • Consulted with senior leadership on strategy for key digital learning products. -
Senior Manager, Learning And DevelopmentFamilysearch Mar 2010 - May 2013Salt Lake City, Ut, Us• Directed the global learning function, vision, and strategy for FamilySearch• Managed a learning organization consisting of managers, instructional designers, & UX designers.• Delivered the largest family history learning platform in the world (500+ online courses). • Product managed a reality-based learning experience for 100,000 global leaders in 25 languages. • Supported the creation and delivery on online help content and getting started tutorials.• Directed global training rollout plan of familysearch.org for 1M+ users worldwide. -
Manager, Learning And DevelopementFamilysearch Aug 2008 - Mar 2010Salt Lake City, Ut, Us• Led a small team of R&D learning professionals, data scientists, and QA engineers. • Directed the delivery of innovate learning products that increased customer engagement. • Led implementation of a BI strategy that delivered executive dashboards, and insights. -
Instructional Designer / Project ManagerFamilysearch Oct 2005 - Aug 2008Salt Lake City, Ut, Us• Designed & developed dozens of eLearning courses delivered to millions worldwide. • Product managed enterprise wide eLearning authoring and design tool. • Delivered online training in 10 languages for the new.familysearch.org website rollout. • Project managed new internal onboarding and training program. -
Instructional DesignerBrigham Young University Apr 2003 - Oct 2005Provo, Ut, Us• Managed EdTech product portfolio worth over $1.5 million. • Directed end to end product life cycle for 60+ online K-12 courses. • Partnered with dozens of educators, designers, and developers to create online K-12 courses. • Achieved highest web course production rate 3 years in a row (2003, 2004, 2005).• Two-time recipient of AACIS Monty McMahon, Outstanding Pre-Collegiate Course Award.
Travis Jordan Skills
Travis Jordan Education Details
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Utah State UniversityInstructional Technology -
Utah State UniversityFrench & Multimedia Development
Frequently Asked Questions about Travis Jordan
What company does Travis Jordan work for?
Travis Jordan works for Brigham Young University
What is Travis Jordan's role at the current company?
Travis Jordan's current role is Adjunct Faculty.
What is Travis Jordan's email address?
Travis Jordan's email address is tj****@****obe.com
What is Travis Jordan's direct phone number?
Travis Jordan's direct phone number is (801) 240*****
What schools did Travis Jordan attend?
Travis Jordan attended Utah State University, Utah State University.
What skills is Travis Jordan known for?
Travis Jordan has skills like Instructional Design, E Learning, Training, Leadership, Management, Learning Management, Learning Management Systems, Leadership Development, Product Management, Team Building, Project Management, Multimedia.
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