Travis Brasseur Email & Phone Number

United States

New York, Ny, Us

Supporting Private Equity/Venture Capital Backed Food and Beverage Startup Companies with Customer Outreach/Targeting, Strategy, Structure, Staffing, Process, Execution, P&L, Commercialization/Offtake Agreements and Customers/Channels to Achieve Short, Mid/Long-Range Objectives and Key Results While Engaging New Investors/Ensuring Current Investor Returns.

Keokuk, Ia, Us

Leader for $200MM private equity backed blended ingredients businessMetrics: $36MM EBITDA, 300 People, 4 Manufacturing FacilitiesProducts include value added ingredient blends for the dairy and baking industriesEstablished and executed key strategies of 1) Maximizing return on assets 2) Developing best in class capabilities 3) Creating structure/staffing and culture for future growth 4) Investing in innovation as tenant for future growth

Dublin, Dublin, Ie

Reported to the CEO, managing all sales and marketing for $290M Whitehall Specialties’(Now Ornua) Cheese business in U.S. & Canada. Reported business results to board of directors and private equity ownership on a quarterly basis along with progress against short and long-range plans. Structured sales team, customer service, marketing and broker network selling into all foodservice channels, retail, and industrial to align with business strategies and targeted results. Held budgeting, forecasting, and overall P&L accountabilities growing top line 16% and $11MM EBITDA through sales growth, SKU rationalization, price optimization while formalizing all terms of sale.

Minneapolis, Minnesota, Us

Owned P&L, managed team accountable for sales, strategy development, and execution in General Mills’ $500MM Restaurant, Grocery Foodservice, and Industrial segments. Developed sales, trade, and communication plans for field sales, brokers, and customers exceeding volume and profit goals each year. Implemented $30MM trade structure to ensure maximum growth and return. Collaborated cross functionally with organization to create and bring objectives, strategies, plans, and metrics to life. Led sales team accountable for national restaurant accounts including Cinnabon, Burger King, Chick-fil-A, Hardee’s/Carl’s Jr., and Dunkin Donuts. Led Strategic Customer Business planning process to ensure internal and external resource alignment, clarity of strategies, tactics, and KPIs to maximize profit delivering $125MM each year.

Minneapolis, Minnesota, Us

Accountable for growth in foodservice within the $275MM C-Store business. Managed direct selling team delivering category insights to Aramark and Compass enabling the best placement and execution within college retail operations. Partnered with retail C-Store chains such as 7-11, Holiday, Quick Trip, and Casey’s as well as all major C-Store distributors to develop strategies, insights, and products to expand foodservice offerings delivering over $100MM in profit. Developed a commissary strategy and implemented a team to support growth and reach across traditional foodservice venues, C-Stores, and groceries within the $2B away from home General Mills’ business.

Minneapolis, Minnesota, Us

General responsibilities included leading a team of 25 internal resources to enable Sales execution of marketing strategies and plans for $1.2B foodservice business. Team accountabilities included business planning, promotion and program execution, overall sales communication, analytics, gap management, product introductions and discontinuations, training, and industry events. Led national change from broker to direct sales representation. Developed processes, systems, protocol, and infrastructure to support direct sales organization partnering with other sales and cross functional leaders. Also created, organized and led an HQ based sales team to manage, grow and expand reach to tier two foodservice distributors nationally not being called on directly by the field sales team delivering $48MM in sales and $18MM in profit. Drove results from a -2% decline to 5%, 6%, and 7% growth the following 3 years for the overall Foodservice Business. Launched CRM and CTM (Customer Trade Management) systems for all Away From Home channels customizing inputs, reporting, KPIs, training, and forecasting to maximize value, effectiveness, and efficiency.

Minneapolis, Minnesota, Us

Conducted a pilot converting from a broker managed foodservice business to a direct sales force. Hired, trained and managed foodservice sales representatives responsible for distributor and operator accountabilities. Conducted market analysis to ensure significant ROI on direct market coverage. Also grew existing foodservice business within $50MM Market with both direct sales and brokers while conducting pilot. Exceeded all sales targets delivering $17.5MM in profit.

Minneapolis, Minnesota, Us

Managed $90MM in National Restaurant Account business. Accountable for both fiscal and long-term plans of core business segment and provided cross functional leadership within General Mills exceeding divisional growth objectives. Supervised account managers for key customers such as Dunkin Donuts, Wendy’s, and Tim Horton’s. Called directly on Dunkin Donuts securing national distribution of all major donut mixes by providing product solutions and supply chain efficiencies delivering $18MM in profit and 15% growth each year.

Minneapolis, Minnesota, Us

Integrated away from home channels including key customer targets and contacts, fiscal growth plans, and trade budgets. Hired and supervised sales and technical account managers for division start up. Accountable for marketing of products including new product development, pricing, and divisional product launches. Drove new category development and growth by launching several new products in the Canadian marketplace. Managed and participated in direct customer management and conducted joint strategy development. Delivered $15MM in incremental profit on the newly formed business each year.

Minneapolis, Minnesota, Us

Provided technical and sales support to numerous Industrial Bakery accounts throughout the U.S. Partnered with sales group to identify customer product needs and qualify opportunities based on organizational capabilities. Worked jointly with Marketing to manage product development projects from concept to completion. Acted as a liaison between cross functional teams to facilitate new product introductions as well as ongoing product and customer maintenance.