I enjoy solving problems, merging strategy with execution across diverse topics and issues. “Skate to where the puck is going, not where it has been.” -Wayne Gretzky"Integrity is priceless" -Jerome Powell
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ConsultantBroad GroupUnited States -
Chief Executive OfficerEagle Data Apr 2021 - PresentDetroit, Michigan, UsEagle Data's proprietary SOC 2 Type II certified cloud based platform helps the country’s top Banks and Fintech Lenders control, test and target the right products to prospects with fully underwriting models in real time digital marketplaces with industry leading approval rates and direct integration with Credit Bureaus and alternative data sources.Our unique, independent and serverless platform improves market economics through pre-approved targeting and industry leading response times. Our solution leads to positive credit selection bias, elimination of declines and we offer the highest level of information security for lenders, credit bureaus, data providers, consumers and publishers alike.- Nascent SOC 2 certification- Platform optimization- Consumer base expansion- Customer acquisition & management- New product and program development- Engineering design, testing & prioritization- Financing, Planning & Analysis -
FounderBroad Group Sep 2020 - PresentDc, Va, Md & Mi, UsUsing analytics to drive strategies across digital properties, automotive focused businesses and other entrepreneurial endeavors. -
Us Card Performance Marketing Strategic Partnership Lead - Business Analysis, Strategy & OperationsCapital One May 2018 - Mar 2020Mclean, Va, UsLed the Digital Performance Marketing, Affiliate and Publisher Strategic Partnership Group across Mainstreet (subprime), Upmarket (prime + super prime) and Small Business. Built and launched 'day 1' of the Walmart Performance Marketing program in conjunction with the Walmart Marketing Teams. -
Commercial Banking - Business Analysis, Strategy & Sales Team Performance ManagementCapital One Jul 2012 - May 2018Mclean, Va, UsCorporate Banking: June 2017 - May 2018 (1 year)Built a new dedicated team of Business Analysts with a mission to drive consistency and efficiency in how we deliver on both our risk and financial goals by understanding and weighing nuances across a diverse set of asset classes using strategic analytics. Additionally, the team was responsible for researching and leveraging new digital tools to transform Capital One into a truly digital company. These tools not only brought a more resilient and real time view of performance to gauge our strategies but also simplified the way non-analysts consumed data and analytical insights. Corporate Banking asset classes included Healthcare, Technology, Media, Telecom, Financial Institutions, Energy, Municipal, General Middle and Upper Market as well as a product suite across Capital Markets and Treasury Management.Healthcare & TMT: February 2016 - June 2017 (1 year 5 months)Led a dedicated team answering key questions through the strategic use of analytics such as: What businesses should we be in? What is the appropriate targeted Risk/Return appetite? Where do we generate above hurdle returns and where do we have an opportunity to improve? How resilient is the portfolio through an economic cycle? What gains/losses do we anticipate in different economic environments? What are the strategic headwinds and tailwinds that affect our businesses strategy?Specialty Finance & Capital Markets: July 2012 - February 2016 (3 years 8 months)Led team focused on business strategy, marketing, sales analysis, risk and performance management focused on organically building out a Healthcare Portfolio before the acquisition of GE Healthcare as well as a host of other specialties as well as mitigating secular portfolio risks linked to the Taxi Medallion portfolio. -
Business Deposits - Business Analysis, Strategy, Product Management & MarketingCapital One Sep 2008 - Jun 2012Mclean, Va, UsManaged deposit pricing, strategy and both regional and aggregate P&L's for the ~130 deposit products acquired through integrations and new product launches. Included strategies for homeowner associations, property managers, qualified intermediaries including 1031 exchange firms, title companies / agents, investment banks, private equity firms, venture capital firms and escrow and treasury management products and services.Built business cases, designed marketing and launch plans for 5 new deposit and treasury management products; including a disruptive product named Clear Interest Business Checking which launched on the day Reg. Q was repealed.Received the only "Pinnacle Award" at annual executive offsite for effectively assuming and leading multiple distinct teams and roles by setting a clear common strategy and focusing on flawless execution. -
Business Lending - Business Analysis, Strategy, Product Management & MarketingCapital One Nov 2007 - Sep 2008Mclean, Va, UsSelected as the most junior associate to join a pre-emptive downturn team tasked with the redefinition the national lending business strategy. This took place during the beginning signs of an economic downturn in late '07 when loan delinquencies increased and the economic environment began to change course. Led peer competitive assessment, general industry segment targeting, and competitive credit policy intelligence. Analysis and final recommendation presented to extended executive leadership team suggested the right path forward was to continue an extended shut down of the lending business. Additionally, worked with extended team to create a 'lessons learned' case study now used in credit college for senior leaders at Capital One. -
Consumer Credit Card - Business Analysis, Product Management & Credit PolicyCapital One Sep 2006 - Nov 2007Mclean, Va, UsAssociate Responsible for the design, testing and build of the subprime credit card internet credit policy for www.capitalone.com.Received multiple "Caught in Action" awards for exemplary attention to detail and avoidance of suboptimal strategies.Part of the first business re-development team for the internet since credit risk was deemed beyond pre-established tolerances in 2005.Developed the product selection, marketing and credit policy for all online applicants to the Capital One website thereby increasing our applicant approvals 10x in just under 12 months.Responsible for modeling, creating and managing various Excel, Polaris and SAS business decisioning models and c-suite executive monthly, quarterly and annual reporting and strategy. -
Diesel Truck - Assessment And Standards Division EngineerEnvironmental Protection Agency May 2003 - Sep 2004Future diesel engine technology engineering for medium to heavy duty regulatory compliance. Focused on the reduction of NOx and particulate emissions using unique engine calibration maps, exhaust gas recirculation and proprietary/experimental exhaust after-treatment systems which led to multiple patents for the team.
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Specialty Vehicle Engineering - "Terminator" Supercharged Cobra TeamFord Motor Company May 2001 - Sep 2001Dearborn, Michigan, UsInternship position within the high performance automotive specialty vehicle engineering team (S.V.E.). Worked cross-functionally with Roush Engineering (3rd party engineering firm) to push the envelope of performance through engineering of both the Cobra edition of the Mustang and the SVT version of the Focus production models through visual and engineering enhancements in a low production and high customization environment. Also participated in early concept development for the 2003 Halo Ford Performance Vehicle, the Ford GT, which followed the infamous GT40 dramatized in Ford v. Ferrari.2003.5 SVT Cobra Engineering Team ("Terminator")2004 SVT Focus Engineering team2003 Ford GT Concept Development
Travis Broad Education Details
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Columbia Business SchoolManagement And Operations -
University Of California, Berkeley, Haas School Of BusinessManagement And Operations -
University Of MichiganIndustrial & Operations -
University Of MichiganIndustrial & Operations -
University Liggett SchoolPre-K Through 12Th Grade
Frequently Asked Questions about Travis Broad
What company does Travis Broad work for?
Travis Broad works for Broad Group
What is Travis Broad's role at the current company?
Travis Broad's current role is Consultant.
What schools did Travis Broad attend?
Travis Broad attended Columbia Business School, University Of California, Berkeley, Haas School Of Business, University Of Michigan, University Of Michigan, University Liggett School.
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