Travis B. Email & Phone Number

Athens, GA, US

Remote

-Lead the paid media department through high level planning, cross-departmental communication, and employee training.-Manage a department of 15+ clients and $6 million in annual marketing spend.-Interface with clients on a regular cadence through email, Zoom meetings, and metrics updates.-Develop paid media strategies for Google Ads, YouTube, Facebook Ads.

Remote

-Managed a portfolio of 6-10 clients and $3 million in annual marketing spend on Google Ads, YouTube, and Microsoft Advertising.-Spearheaded creation of new campaigns through building overall campaign structure, performing keyword research, and analyzing market trends.-Communicated with internal stakeholders on account success and areas for potential.

-Managed a portfolio of over 20 clients and $1.2 million in annual ad spend on Google Ads and Microsoft Advertising.-Optimized campaigns based on trends in CPA, conversion rate, CPC and other relevant stats to drive better performance.-Analyzed data through tools like Excel and Tableau to arrive at actionable insights across our portfolio of.

Athens, Georgia Area

-Analyzed data through tools such as Google Analytics and Search Console to advise overall digital marketing strategy.-Built Google Ads campaigns based on industry best practices.-Wrote copy for ads, blogs, and social media based upon findings.-Resolved issues with digital services and served as a liaison between customers and the development team.

Athens, Georgia Area

-Taught students several tools and techniques for social media analysis including Excel, Crimson Hexagon, and network analysis.-Critiqued students’ analytics reports by correcting data and directing them towards more meaningful insights and actionables.-Crafted assignments centered around Google Analytics and Facebook Blueprint to test student knowledge of.

Athens, Georgia Area

-Crafted social media messages and campaigns to assist students with career development.-Distributed weekly newsletter to over 3000 students and alumni.-Implemented a Twitter analytics system by tracking top tweets, which helped to grow Twitter followers by 10%.

Master’S Degree, Mass Media Studies

Activities and Societies: Grady Critical Media Studies Interest Group Relevant Coursework: -Proseminar in Mass Communication -Mass.

Certificate, Media Analytics

Complete coursework such as Media Management and Research Practice in Media Industries to prepare for a career in media analytics.

Bachelor'S Degree, Mass Media Arts

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity and Peabody Student Honor Board Relevant Coursework: -Writing.

Creative Writing Levels I-Iv

-Acquired and applied writing techniques such as five point structure, characterization, comic premises, and editing. -Wrote multiple.