SixFifty removes the complexity and mystery from creating legal documents for business owners and HR professionals.At SixFifty I headed the redesign of a promising but aging application, guided by four key principles: making the app more intuitive and logical so the user could easily create their legal documents, implementing best practices for accessibility to ensure all users could benefit from the system, making the app responsive to work seamlessly across different screen sizes, and incorporating a recent brand exploration to give the app a fresh, polished look and feel.I also designed multiple complex new features, including an online legal document marketplace, in-app document editing functionality, interactive document approval processes (including commenting and suggestions), AI-driven document updates and merging, and customizable document hosting and deployment.We revolutionized the user experience for long-term customers by simplifying and focusing a previously daunting info input portal, making it effortless and enjoyable for the end user to create and deploy legal documents.We added a new class of super user that could manage multi-company groups, which created an entirely new revenue-stream opportunity for us.I collaborate closely with the CTO, product teams, and dev teams to deliver files that are easy to understand and quick to develop.I also constantly present and demo new designs and feature sets to senior leadership, keeping all stakeholders apprised of progress.

Vasion automates complex, large-scale tasks across all corners of an organization. Capture documents, create forms, obtain signatures, develop workflows, maintain a CMS, and manage printing—all from a single piece of software.At Vasion I audited creative team processes, implemented new workflow software, right-sized the creative team, and created new roles to improve the team’s transparency, speed, and reliability.I worked to augment and deploy a recent brand exploration across the organization. This was first showcased at the company-wide yearly kick-off, then in a new website design, and later through B2B marketing collateral.I recruited and recommended my own replacement and set him up for success after I was recruited by another company after just 6 months in the role (he’s still going strong more than 2 years later).

Deseret Digital Media (DDM), also known as KSL.com, is the largest news and classifieds website in the Wasatch region. And when I say large, I mean it—over 3.5M monthly unique visitors and 250M monthly page views per month. KSL.com is a powerhouse.DDM also serves as an incubator for other products outside the KSL brand umbrella. Utah.com, TheMemories.com, Agibly.com, and OK.com are all brands I worked on during my time at DDM.I led the Creative Team at DDM for 11 years. During that time, we grew from 2 to 12 people, organized into two teams: a product design team that designed all the software for the company, and a marketing design agency that created brands, marketing campaigns, and collateral.Three things gave me the most joy at DDM:- Creating start-up brands from scratch. From initial research to archetype creation to brand voice and visual design, I loved every minute of it.- Personally designing the KSL Classifieds iOS and Android apps. More than 50% of KSL Classifieds users access the product through this app.- Managing my team. I learned so much about being a servant leader. I loved being mentored and mentoring.

InContact software allowed any business to set up a virtual call center in under an hour, literally saving companies millions of dollars in hardware and manpower.I oversaw brand implementation and execution across web, print, and events. I also designed a new company website.On a day-to-day basis, I was designing and coding marketing emails, updating our website’s marketing content, creating campaign concepts, producing event collateral, and implementing marketing and brand strategies.

Franklin Covey was a retail, catalog and OG e-ccommerce product company.I grew a lot and was promoted and advanced at this job. I still have many long lasting friendships and am proud of the work I did there.I started in product co-ordination on the retail team where I oversaw all aspects of creative marketing for that team. I worked with writers and art directors to complete all jobs necessary to keep the retail chain moving.I was advanced to Manager of Production Graphics where I managed 6 editors and designers and was tasked with the design and production of all Franklin Covey Planners.I was advanced to Senior Designer-Catalog where I designed and produced 12 yearly catalogs, art directed photography, ran press checks and was involved in quality control.I was advanced to Creative Manager over Paper and Technology. I oversaw all design for any Paper product and all Technology products and packaging for the company.My final advancement was to Senior Creative Manager over E-commerce. I Designed and guided all creative that appeared on our website and through html emails. I helped direct a site redesign in 2005. and I directly redesigned the site in 2008. I managed two senior designers and worked with a dedicated co-ordinator, photographer and writer.