Travis Mitchell Email & Phone Number

Owings Mills, Md, Us

Oversee all content created, acquired, and aired on Maryland's statewide public television network.ORGANIZATIONAL PERFORMANCE (Impact):• Restructured Content Division to optimize linear TV and multiplatform content• Launched and premiered two iconic documentary films on PBS in October 2022: Harriett Tubman: Visions of Freedom and Becoming Frederick Douglass clearing 99.5% of US TV markets.• Oversaw national community engagement efforts for Harriet Tubman: Visions of Freedom and Becoming Frederick Douglass in 19 markets and on 81 college or university campuses nationwide.• Developed and launched HBCU Week on MPT featuring over 60 hours of content about HBCUs over three seasons.• Launched two new series about Maryland culture Destination Maryland and Made in Maryland.• Launched live sports on MPT including MPT Sports Desk• Launched and co-led MPT's Emmy-nominated Standing Against Racism Initiative, a 2022 Public Media Award Recipient.• Oversaw expansion of public affairs division to include Town Hall Forums and political debates• Led multi-station "At Home Learning" campaign using educational television and resources for K-12 students during Covid-19

Durham, North Carolina, Us

Responsible for ensuring that UNC-TV, North Carolina’s statewide public media network of four channels and online properties, has the necessary content to make its services viable, relevant and strong for viewers, members and other stakeholders. Oversee all content initiatives, both internal and external, across multiple platforms and formats to drive viewership and membership growth. And as a key member of UNC-TV’s senior leadership team, help set organizational-wide priorities and strategies, as well as provide strategic leadership and editorial vision for all UNC-TV content, educational services, programming and production services.ORGANIZATIONAL PERFORMANCE (Impact):• Generated $3.5 M in production funding within a nine month period• Developed new policies to reduce administrative and operational costs• Achieved $800 K Net surplus in FYE 2018 Budget• Executive-produced highest-rated primetime special on UNC-TV in 25 years• Achieved presenting station status on new national PBS show slated to debut in 2019• Developed and implemented 3-yr strategic plan for Content Division• Led shift in content strategy from traditional broadcaster to digital content producer • Launched statewide community engagement plan (CARES Campaign)• Orchestrated disaster relief and restoration coverage of Hurricane Florence

Raleigh, North Carolina, Us

Responsible for leading a 25-year-old organization that helps schools remove the barriers that put the students (in Wake County, NC) at-risk of wasting their potential.ORGANIZATIONAL PERFORMANCE (Outputs)• Expanded both academic enrichment services (offered after school at school and community sites) and academic case management services (offered through "Graduation Coaches" embedded within Wake County Public Schools) that have impacted over 10,000 students.• Launched the SMART Academy to provide reading and math enrichment to over 2,000 students during Weekend School, Track-out Camp, Summer Camp and EOG Camps from 2013 to 2017.• Secured STEM funding from leading research corporations Duke Energy, SAS, Biogen, Glaxo, Red Hat and CISCO in the Research Triangle Park for the SMART Academy.• Expanded school-based programs to directly serve over 2,500 students through a summer reading program (READS) partnership with Harvard at 9 Wake County Schools. • Successfully helped over 400 high school students recover course credit by using on-line programs deployed in a blended learning environment. • Raised over $9 M in funding over a 6 year period. Secured $1.2 M (4-YR) 21st Century Learning Center Grant and $1 M After School Quality Improvement Grant. • Provided over $2 M in supplemental pay for certified teachers to tutor students. • Achieved organizational recognition as a GlaxoSmithKline Impact Award Winner in 2013 and Red Hat’s non-profit of the year charity in 2013. • Developed branding and signage for statewide school supply drive "Build-a-Backpack" featured in 138 Walmart stores in North Carolina. and delivered over 3,500 backpacks of school supplies to students in Wake County and surrounding areas since 2011.STUDENT PERFORMANCE (Outcomes)• 97% of students have met attendance goals.• 95% of students have been promoted to the next grade level.• 98% of seniors have graduated. • Reduced summer learning loss for 4,500 students.

Specialization in public relations and promotions, media strategy, and content development for corporations, small businesses and non-profits.• Successfully acquired (and re-launched) a 24-hour satellite music network from ABC Radio, increasing base of radio affiliates from 38 to 54 and revenues by 100 percent.• Produced a talk show pilot for executives at one of the four largest national television networks.

Developed strategic partnerships with corporate sponsors, community organizations, and cable affiliates that fueled the channel's future growth.

Oversaw the re-branding and re-launch of the channel from MBC Network to Black Family Channel while working with financial advisors to furnish a new business plan.

Responsible for managing the company's day-to-day affairs and budget ($40 M; 100 employees) including: marketing, sports, news, program scheduling, advertising, affiliate sales operations.• Launched award-winning sports and news divisions producing more than 250 live, televised college football andbasketball games and 350 nightly newscasts and specials• Produced the Princeville 2000 Telethon, a live six-hour hurricane relief broadcast• Grew cable carriage at a rate of less than $3.00 per subscriber (50% below most industry standards) while increasing national distribution (affiliate base) from two cities to 3,600 cities, 48 states and 31 M homes in top 25 markets• Launched MBC Network’s widely praised Making Better Communities Tour, a 15 city event bringing information on education, health, home ownership and technology to urban communities• Developed a sponsorship program that generated total revenues in excess of $10 M• Led rebranding and relaunch campaign converting MBC Network to Black Family Channel• Spearheaded the launch of the nation’s first 24-hour news channel catering to African Americans

Provided television production, magazine publishing and special events marketing services for corporate clients: America's Voice Cable Channel, AT&T, The Walt Disney World Resort, the North Carolina Biotechnology Center and The Baltimore Ravens. Produced the top-rated daily talk show (350 episodes) for a national cable television channel. Launched the first ever college football "classic" (1998-1999) played in the new Baltimore Ravens Stadium as a fundraiser for scholarships. Planned, hosted and executed event marketing and corporate sales strategy for the national Business Leadership Conference, featuring executives from DuPont, IBM, JP Morgan, Sarah Lee and Time Warner. Published Skool Pages magazine geared toward college students from 1995-1996.

Staffed and managed a national team of writers, editors, graphic artists and freelancers for four nationally distributed trade magazines focused on information technology. Interviewed and covered top executives of notable companies such as Blue Cross and Blue Shield, Boeing, Dell, the U.S. Department of Energy, the U.S. Department of Defense, Exxon, Ford, Hughes Communications, Lockheed Martin, Microsoft, NASA and the U.S. Navy. Served as Associate Producer of two nationally syndicated television specials cleared in 99 percent of domestic U.S. households.

B.A, Broadcast Journalism

Certification, Non-Profit Board Governance, Non-Profit/Public/Organizational Management

Doctor Of Education D.Ed, Higher Education/Higher Education Administration

Certification, Hbcu Executive Leadership Institute Fellow, Higher Education/Higher Education Administration

Master Of Science (Ms), Education Entrepreneurship

Certificate, Executive Education