Responsible for leading a team of sales representatives and assistant sales managers selling products for the 2 largest suppliers in the Southern Glazer’s Wine & Spirits portfolio to existing customers and new accounts. Led weekly meetings with the team to review individual sales representative and overall team’s performance, discuss goals, challenges, and align on priorities. Ensured sales team effectiveness through clear communication and enablement on new products, reporting tools, pricing, campaigns, promotions, and advertising in the market. Coached the sales representatives through weekly one-on-ones and ride-alongs on sales techniques, presentation skills, territory management, and account opportunity optimization. Conducted market analysis including sales trends and competitive brand performance to adjust sales strategies and go-to-market to ensure brand growth and increase market share. Coordinated and project managed events and promotions within the territory and with key accounts to promote brand awareness.✓ Achieved 5-10% annual growth over quota YoY for every year in role ✓ Awarded Top Team of the Year for Northern California in✓ Awarded Top Team of the Month for Northern California 11 times

Managed a portfolio of Diageo core brands for Northern California and supported a sales force comprised of 19 teams of sales management and over 150 sales representatives. Presented new program ideas, efficiencies, and obtained senior leadership buy-in. Led brand/innovation launches, supervised sales programs and communications, and managed sales incentive programs and budgets. Acted as primary liaison between national suppliers to drive sales in the channel. Responsible for gross profit analysis of brand portfolio and demand planning to ensure adequate product availability. Improved sales effectiveness and efficiencies through development of consolidated product launch packages to ensure sales teams were equipped with all relevant information to drive product sales in the market.✓ Achieved fiscal year growth plans for both years in role✓ Successfully launched brands/brand extensions within the Diageo core portfolio✓ Promoted to lead a sales team for the highest profile market in the San Francisco Bay Area

Responsible for driving revenue growth in a defined product portfolio and supported a sales team as a product specialist with a direct quota in the San Francisco South Bay market. Mentored and coached sales representatives during daily ride-alongs to improve their sales effectiveness and provide executive support for key accounts. Analyzed market trends, sales team performance, and competitive insights and introduced ideas for revenue growth to senior leadership. Reporting sales and forecasted on a weekly basis to ensure sales goals and activities were aligned to quota attainment.✓ Awarded Wine Manager of the Year and Top Team of the Year✓ Awarded Wine Manager of the Month 9 times✓ Promoted to corporate leadership role of Director of Trade Development after only 2 years

Accountable for the sales growth, profitability, and account penetration within a defined brand portfolio and territory. Analyzed, planned, and prioritized accounts to identify priority selling and promotional opportunities. Led sales presentations with customers, prepared proposals and processed orders, and cultivated customer relationships to ensure brand loyalty.✓ Nominated for Sales Representative of the Year award for 4 consecutive years✓ Promoted to sales management to oversee a key market in the San Francisco Bay Area

Led sales for a boutique portfolio with direct responsibility for overall sales growth, new account placements, and revenue expansion with existing accounts. Successful in driving brand awareness in high profile accounts in the assigned territory and collaborated with multiple suppliers in the market to achieve assigned sales targets.✓ Recruited to join a premier wine & spirits distribution company in less than a year