Travis Gordon Email & Phone Number

Broomfield, Co, Us

Denver Metropolitan Area

Broomfield, Colorado, United States

Lead all aspects of consumer research for Silk including communications strategy, brand development,innovation, branded product performance, and design from learning plan to actionable leadership presentations• Co building brand strategy with consumer centric approach to manifesto, targeting, and creative strategy• Led strategy for brand restage and insights learning plan aligning CEO to long term brand building strategy Negotiated additional project time and resources to merge distinct design systems while mitigating alienation risk• Built category meta analysis creating brand funnel centric messaging strategy for optimized relevance• Created foundation of consumer design targets utilizing segmentation of demographics and psychographics• Increased brand marketing ROI >20 % YoY by optimizing creative and targeting strategies• Developed standardized product launch tracking to assess performance for optimization and sales stories• Evolving ad campaign from creative brief development to optimized effectiveness using neurological research

Broomfield Co

• Led all aspects of consumer research for So Delicious and PBY including communications strategy, brand development, innovation, branded product performance, and design from learning plan to presentations• Influenced communications and innovation strategies utilizing attitude and usage foundational research study• Represented insights in Wholefoods buyer meetings selling in Wondermilk to all stores in network• Utilized advanced techniques and analysis to guide flavor portfolio recommendations for curated sales stories• Created and facilitated brainstorm session utilizing design thinking techniques generating > 150 concept ideas

Franklin Tn

• Partnered with brand and marketing teams to identify consumer insights knowledge gaps to drive product innovation and serve as voice of the consumer in bi weekly cross functional business management meetings.• Managed Nielsen on site partner to drive actionable recommendations throughout the company• Created standardized launch tracking methodology synthesizing results to identify best practices and saving thecompany $100k in total cost by leveraging economies of scale and efficient standardized approach• Identified strategic white space for Pedigree leading to over 3% growth becoming market share leader in xAOC• Designed methodology measuring claims value to consumers, integrated the results into segmentation and turf analysis framework that formed foundational research that was replicated by insight counterparts in other divisions across the company

Greater Nashville Area, Tn

- Executed marketing and product strategies serving as the main point of contact for Sentra, JUKE, and Quest- Supported product launches and ongoing marketing activities by leading cross functional teams across the organization- Served as subject matter expert in press events such as media previews and auto show with interviews- Worked with advertising and media agencies in related functions to ensure consistency of messaging and product positioning in all advertising, marketing, and merchandising materials as outlined in the product’s strategic brief- Utilized granular DMA level analytics to optimize marketing and communication strategies among multiple models- Led Sentra to 11% year over year sales growth achieving over 200,000 in total sales for the first time since 1989

Greater Nashville Area, Tn

• Served as a strategic consultant developing, managing, and executing product research• Designed, programmed, and analyzed survey questionnaires to generate impactful insights• Presented research findings with actionable recommendations to senior management • Managed 1,000 member employee panel utilized for survey administration while establishing database norms

Greater Nashville Area, Tn

•Responsible for collecting, tracking, analyzing and disseminating market and competitive intelligence. Working with the market research team, senior management, product management, and product marketing teams, set objectives for intelligence gathering, and create a feasible schedule for the collection and analysis of data. • Drove projects and conduct specific data-gathering exercises. • Lead and/or contributed to cross-functional teams to ensure an effective flow of information to and from the Market Analyst function. • Contributed to a high level of awareness of the Market Research function within Emdeon and enable an environment that is able to pass along information quickly and easily. • Developed market and competitor profiles including SWOT analysis and “What If” scenarios to foster better understanding of the operational initiatives • Delivered actionable intelligence that goes beyond distribution of data and information

Greater Atlanta Area

While continuing to work as a Market Research Analyst, I assumed the role of Associate Product Manager, working on toddler toys (Bright Starts Having a Ball line) with the following job responsibilities:- Analyze Kids II products and competitive products- Track market share and individual item performance- Feature/benefit comparisons and trends- Price point and price value comparisons and trends- Research consumer usage patterns, current opinions, and future trends- Develop short- and long-term strategic business plans for each product category, including optimal product mix and innovation strategy.- Integrate overall strategy with brand-based business plans for presentation to senior management.- Manage launch plans for each product line- Obtain cross-functional approvals throughout the development cycle at key milestones- Assist development team with prioritization based on approval, production, and sales call deadlines- Communicate direction to inform teams of latest direction- Assist with sales call preparation which includes sell sheets and sales collateral- Conduct product training for Sales Managers- Assist with packaging and consumer communication efforts

Market Research Analyst at Kids II is an all encompassing market research role. I acted as the internal full service market research firm. All research begins with meeting with internal client to develop actionable research plan. Qualitative responsibilities include moderating, moderator guide development, selecting and managing facility and recruitment vendors, and generating research report. Quantitative responsibilities included questionnaire design, survey programming on Qualtrics, data reporting and analysis, and outside panel supplier selection and management. Additional responsibilities include managing budget and proprietary research panel.

Generated sales quotations for with dedicated sales database systemsGenerated reports for internal use by mining information from various computer packages Awarded employee of the week throughout the 300 employee Nashville branch

Created reports on secondary data with recommendations for clienteleExamined Qualitative and Quantitative dataMaintained regular meeting schedule while working independently from homeConducted internet and social networking research

Created and conducted consumer surveys Created PowerPoint presentation for client speech Examined and summarized tax revenue dataAssisted in writing speech for clientResearched various information for clientsConducted reports summarizing data to present to clientHelped maintain a balanced ledger/ file accounts payable receivable etc.

Master, Marketing Research

Corporate Sponsored Project- Team Leader -Conducted a netnography study of competitor’s users to identify best practice and gain consumer.

Bachelor, Business Administration; Marketing/ Research

Conducted telephone interviews for marketing research course Experience in case studies/ internal external analysis for various companies.