Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts. Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

(Formally m2digital)I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

(Taylor West Sister Company - held jobs at both companies simultaneously)Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. Pioneered development of firm’s website and integrated it into general marketing efforts.

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Worked with team of five students to address client’s communication problem, culminating in complete advertising and public relations campaign. Addressed client concern with creative design, copywriting and PR writing. Presented work to Valero Alamo Bowl in pitch, client plans to adopt web campaign for 2012 promotions.

Created external communication audit for locally owned frozen yogurt shop. Provided client with a prioritized list of suggested improvements in order to improve message consistency.

Worked with NBA franchise San Antonio Spurs to develop advertising and social media campaign. Created and conducted marketing research survey, created multiple print ad campaigns and contributed to social media, video and radio advertisements. Participated with team in pitch to client and presented ad design work and social media concept.

Collected data for economic impact study, in conjunction with the San Antonio Stock Show and Rodeo (SASSR). Lead team of four students in creating survey to conduct at rodeo; collected raw data applied towards study. Analyzed data using SPSS and presented findings and suggestions to SASSR in report; found economic impact of the rodeo to be $164,298,401.

Acted as liaison to the Trinity University Police Department to improve relations between the police and students. Collaborated with senate to appropriate Student Activity Fund between different on-campus organizations. Improved conditions in stairwells and elevators by working with administration and facility services.

DJ for Indie Overnight program on Friday mornings and worked at Telethon Fund Raiser to raise money to fund station.

Attended meetings with clients and worked on building a database for all art currently owned by gallery. Exceeded expectations and was offered a regular, paid position at gallery in future summers.