Travis Irwin Email & Phone Number

Los Angeles, Ca, Us

Spokane, Washington, United States

Responsible for the strategy and execution of all marketing initiatives across clients of various size and industry. Collaborate with a team of experts to ensure business success and excellent project management/communication through creative and effective services.

I work with business owners of various sizes and agencies to develop and implement multi-faceted digital marketing campaigns, specializing in advanced SEO. Expertise in B2B SaaS, ecommerce, and local SEO. Based on client goals, I work to integrate advanced SEO and other digital media strategies to provide an efficient and truly valuable path to success. Track and measure performance for result metrics. Consult on business growth and scalability through planning and development including branding, internal structure, processes, and long-term strategic vision.

Partnered with medium to large-sized companies to fulfill their online and website goals through SEO and digital marketing services. Built and managed multiple departments and teams, processes, procedures, capacity/utilization, and profitability. Developed and managed all SEO strategies for the company. Developed all materials and tools for SEO marketing departments and Sales teams including training. Promoted internal company success and growth by working with key stakeholders on modern business and marketing strategies for revenue generation, product development, and as an expert/influencer within the industry. Key leader and contributor to all facets of the company from lead acquisition and new business, to services, products, operations, and to ongoing client success and retention, as well as long-term growth through strategic planning.

Greater Detroit Area

Managed a digital marketing team (5+ team members) for various industries and companies across the US. Focused on brand development and measurable results, the online strategies included (but were not limited to) SEO, PPC, content marketing, link building, social media, and email marketing.Helped brands from inception through fruition, and guided clients through each step of the process in the most efficient and tailored way to drive online success.

Chicago, Il

Managed SEO for Fortune 500 ecommerce companies to maximize traffic/revenue through natural search listings. Developed and implemented daily SEO projects and tasks as well as ongoing strategy, customer and third-party relationships, tracking, reporting and training (in-house and client-side). SEO projects included but were not limited to on/off page optimizations, copywriting, XML sitemaps and robots.txt best practices, page creation and URL structure and redirect management (100,000+), site hygiene, link building, content marketing, video best practices and code diagnosis. Traveled for client onsite meetings as well as company and industry conferences.

St. Louis, Mo

Provided complete SEO strategies and roadmap for multiple, nationally recognized clients within the education industry. Managed all aspects of client's SEO campaigns including customer relationships, development, implementation and reporting. Developed comprehensive SEO site revisions to enhance visibility and user experience, ultimately leading to more conversions and overall revenue. Organized and managed over 2,500 client URLs, redirects and tracking parameters. Provided monthly SEO reporting including conversion goals, traffic statistics, industry tracking information and ranking reports.Presented strategic recommendations to the executive team for achieving the most efficient web-based results. Oversaw all site updates ranging from aesthetics and structure to back-end code. Produced all graphic design changes from logos to site redesigns. Created custom banner ads and emails for additional marketing opportunities.

St. Louis, Mo

Managed SEO accounts for Fortune 500 companies and worldwide businesses. Managed clients’ SEO campaigns including customer relationships, development and reporting. Successfully optimized websites generating consistent page one rankings for relevant, industry key phrases. Recognized as a team leader and subject matter expert in SEO. Key contributor in maturing and improving company SEO processes and procedures to remain relevant and continue to ensure success for clients. Trained and mentored new SEO team members.

Belleville, Il

ONLINE MARKETING & DESIGN TRAINING SPECIALIST (May 2008 - March 2009)Provided new hire training to Managers, Supervisors and Representatives including online marketing, SEO, website design and ecommerce concepts and products, customer model, Account Manager/Image Café, Siebel/CSR Tools and authentication procedures. Developed official Network Solutions instructional materials used in training including worksheets, review activities, course objectives, tests and assessments. Conducted training classes for groups ranging from 1–20 individuals. Attended train-the-trainer meetings via Webcast on new product updates. Developed and delivered weekly Training Newsletter to company Executives and all Product Delivery teams (250 individuals). Provided ongoing training to Product Delivery, Inside Sales and Direct Sales teams.SEARCH ENGINE OPTIMIZATION SPECIALIST (February 2007 - May 2008)Provided Search Engine Optimization consultations to clients on website structure, design and best search engine practices and techniques. Submitted client websites to major search engines and online directories according to ethical SEO industry standards. Managed Search Engine Visibility team when Supervisor was out of office. Managed Aspect phone queue for incoming calls and created all step-by-step training documentation for SEO department. Provided hands-on training and reviews to new department hires.WEBSITE DESIGNER (February 2006 - February 2007)Designed search engine friendly e-commerce and informational websites for small business clients around the world using WYSIWYG editors, HTML and CSS. Incorporated SEO techniques into client website designs such as, META tags, headings, local information, image ALT attributes and quality content. Developed consultation checklist documents for Web design department.