BRAND STRATEGY AND PLANNING- Lead brand strategy workshops with client stakeholders to uncover what makes the brand or product unique and how it can win with audiences- Recommend target brand and product positioning relative to competition and based on audience needs- Inspire and collaborate with creative teams to build brand look and feel, tone of voice, and campaigns- Build brand strategy recommendations to build alignment across organizationsDevelop marketing plans to achieve aspirational brand and product positioningRESEARCH AND INSIGHT GATHERING- Conduct interviews, moderate focus groups, craft online surveys and perform competitive audits to uncover insights- Write insight-based creative and strategy briefs based original and secondary research- Craft user experience journeys, audience personas, and key messages to inform content strategy, communications plans and creative that moves people- Review analytics from throughout the marketing and sales journey to evaluate the success of activities and potential opportunitiesCONTENT STRATEGY AND STORYTELLING- Uncover barriers to success and articulate key messages to shift audience beliefs and/or motivate behavior change- Draft editorial calendars to provide value to audiences while achieving client goals- Launch content platforms to engage target audiences, including everything from storymining and editorial planning, to directing content creation to branding and promoting the platform- Collaborate with video production, traditional creative and digital experience teams to bring content to life and engage audiences along their journeysTEAM AND ORGANIZATIONAL LEADERSHIP- Establish plans and goals for strategy, digital experience, and marketing teams, including hiring, process development, thought leadership and mentorshipBrand Experience: Specialized Bicycles, Boston Scientific, 3M, POPS! Diabetes, Happify Health, Sonex Health, Genoa Healthcare, Emerging Therapy Solutions, Ameriprise

At broadhead I work with clients to accomplish their communications objectives using an integrated approach to engage with target audiences. Execution highlights include strategic planning, carving out unique brand positions based on market analysis and consumer insights, leading interdisciplinary teams to create branded experiences across multiple touch points, crafting key messages and managing timelines, budgets and results for individual projects and complete annual programs.Client brands: AGCO, Toro Micro-Irrigation, Finley Engineering, California Avocado Commission, Phibro Ethanol Performance Group and Gevo.

Fostered ongoing client relationships and executed strategic programs, championing a holistic, audience-centered approach. Communications tactics included social media strategy, content calendar development, media relations, event support and coordination of brand advocates.Brand experience: State Farm Teen Driver Safety and U.S. Army Racing.

Managed projects and client relationships from strategic planning and creative development to status reports, timelines and budgets. Execution included brand positioning and strategy, consumer research, video production, website creation, print advertising, direct mail, packaging design, email marketing and more.Brand experience: UnitedHealthcare Pharmacy, UnitedHealthcare, Mayo Clinic, Shure, Audio-Technica, Kawai, Zildjian, Digidesign, Snap2C and PretzelHaus Bakery/UBER Pretzel.

I have been contributing writing and photography to magazines as my schedule (and interest) allows. I've worked mostly with enthusiast publications, like Mustang and Jeep magazines.

Supervised multiple book projects through all stages of the publishing process, generated book and article ideas relevant to targeted enthusiast audiences, leveraged relationships with media outlets and on enthusiast forums to promote upcoming book projects, created copy and photography for book covers, press releases and websites to engage specific enthusiast audiences and managed freelance authors, photographers and editors.