Manage a team responsible for driving 8-figure pipeline results in addition to B2C revenue through direct-response efforts.• Recognized as performing in the top 10% of employees company-wide (2019)• Created and implemented a Full Funnel Scorecard to measure results at the offer and audience level—across the entire funnel—by standardizing disparate metrics and giving specific weights to key criteria (such as qualified leads, sales-accepted opportunities and pipeline)• Grew paid media B2B pipeline by 63% Y/Y and B2C direct revenue by 83% Y/Y (2019 v 2018)

Responsible for scaling, delivering measurable results, driving growth, and integrating one of Pluralsight's business units. These initiatives span B2C and B2B programs, and include both demand and lifecycle marketing efforts.B2C:Initiated paid social strategy• Leveraged on-site intent data to serve targeted paid content, resulting in: - Growing paid signups from zero to tens of thousands, delivering millions in incremental direct revenue and eight figures in LTV - CPAs and an LTV/CAC ratio well under ed-tech industry averageImproved paid search strategy by• Implementing new landing page hierarchy focused on helping visitors self-identify, allowing our programs to more intelligently serve targeted offers• Giving proper attribution to conversions through more granular conversion eventsImplemented Display program• Used on-site behavior data to subdivide retargeting efforts into related segments, resulting in more relevant ad experiences and increased valueImplemented improved landing page strategy and content taxonomy• Built a landing page hierarchy to mirror the the customer buying journey - specific to industry verticals • providing highly relevant content destinations for every paid media campaign at every stage, resulting in increased conversion rates and decreased CPAsB2B:Demand Generation• Leveraged internal audience data to structure targeted lead-gen content for 3 specific verticals resulting in excellent CPL performance• Created nurture tracks to align with audience and content verticals, delivering incremental growth in marketing qualified opportunities, resulting in increased down-funnel sales acceptance and won dealsAccount Based Marketing• Helped develop strategy and messaging for ABM efforts, including account selection criteria, offers, and implementation

Digital Marketing Manager at Tamrac, one of the largest and longest standing camera gear companies globally.• Manage and direct all activities related to online marketing for Tamrac and it's partner-brands, including the ideation, strategy and implementation behind activities such as email marketing, organic social media, paid social media, display network advertising, SEO, paid search, retargeting, optimization, affiliate programs, and PR.• Created and implemented a retargeting strategy that was immediately ROI postive• Implemented and optimized abandoned cart efforts, recapturing up to 25% of lost sales• Developed a 60-day rolling content calendar organizing marketing efforts across all channels• Established tracking and analytics for all digital marketing efforts• Lead efforts in substantially growing online revenue each month to date since hire• Co-Managed a three-year global sponsorship agreement with Red Bull for Red Bull Illume 2016

Email Marketing Lead at Purch.com, the largest technology media publisher in the world, ahead of CNet, Aol Tech, the Verge, and all others (ComScore 2014)• Manage and direct all activities related to email marketing for each of Purch's five eCommerce brands - from strategy to implementation to measuring and reporting results• Set a new record for the highest grossing month to date, breaking the old record by over 30%• Increased manual campaign revenue by over 30% while simultaneously driving down the opt-out rate by 10%• Exceeded yearly goal even while being behind schedule when taking over as Email Marketing Lead• Grew year-over-year revenue by over 10%• Frequently testing (A/B and multivariate) to optimize results• Report monthly to Executives

Social media specialist and content marketer for Purch.com, the largest technology media publisher in the world, ahead of CNet, Aol Tech, the Verge, and all others. (ComScore 2013)• Managed social media efforts for several segments of TopTenReviews - Purch's largest brand, boasting over 100 million annual visitors generating about 400 million page views - including TopTenReviews Tech and TopTenReviews Household• Developed ‘Best Practices’ guidelines for social media division of the marketing department.• Increased engagement dramatically, with reach growing consequently by 426% - from 119,516 to 687,966 people - for a Purch brand within the above mentioned department.• Collaborated regularly with SEO and content teams to increase organic traffic and SERPs through effectively merging best content, SEO and social media practices.• Managed and drove growth for other notable Purch brands, including LiveScience.com, LaptopMag.com, and Space.com.

• #1 sales representative among first year reps for PointProtects Security company – 2011• Top 5 overall sales rep for PointProtects Security company – 2011• Performed trainings for other sales and marketing representatives.

• Achieved ‘Top Performer’ status among the entire company three consecutive months• Ranked as a top seller for the Ogden Branch for thirteen consecutive months• Received multiple ‘Member Service’ awards • Involved in the planning and execution of a new marketing campaign that received applause from senior management