- Grow WBIR’s digital product revenue and account list through prospecting, selling and closing new client base- Create, implement and execute account plans to drive digital direct sales efforts and customer sales goals - Meet and exceed all revenue goals on a monthly, quarterly and annual basis- Deliver excellent customer service from initial qualification of prospects through execution of contracts, fulfillment and renewal

- Work closely with Sales Management and News Department in all station marketing initiatives and Brand strategies- Provide management support and instruction to staff in meeting marketing objectives and measuring promotion results with established tracking procedures- Coordinated marketing and sales strategy of Healthy 4 Life, a consumer health expo in 2013 and 2014 with 20,000+ attendees - Serve as a social media contributor to station accounts including Facebook and Twitter- Represent Channel 4 as station spokesperson on location at consumer events - Oversee sales marketing budget- Monitor consumer and marketing trends in media - Support and contribute to agency and vendor relationships with Sales and News departments

- Work closely with Sales Management in all sales incentives and marketing projects.- Provide management support and instruction to staff in meeting marketing objectives and measuring promotion results with established tracking procedures.- Create all sales packages ranging from specific programming to various demographic targets.- Work with Director of Sales to execute sales contests specific to the Nashville market.- Plan and Execute integrated promotional opportunities for advertising clients and measure promotion results.- Work with sales management in development and presentation of marketing initiatives.

- Oversee sales package creation and tracking procedures.- Responsible for all training of sales specialists in research applications.- Ensure consistency of standards and research positioning themes in all sales presentations.- Provide custom qualitative support for generic and client-specific presentations.- Responsible for maintenance of marketing and promotional budget throughout fiscal year.- Oversee creation of cable zone profiles and network demographics information.

- Achieved 112% of annual budget in 2009- Achieved 119% of annual budget in 2008- Work closely with national sales manager for the Nashville DMA in the planning of all accounts purchasing general and sports programming- Develop and implement aggressive commercial airtime schedules achieving specific reach, frequency, and cost per point goals- Responsible for growing National Direct accounts in Nashville, Tennessee; Bowling Green and Paducah, Kentucky