Travis La Kam Email & Phone Number

Sunrise, Florida, United States

• In charge of all digital/traditional marketing, e-commerce, BDC, and CRM administrator for all Rick Case dealerships
• Consistently achieved growth over 15% growth YOY in digital traffic since starting in 2016
• Oversees all business development centers spanning 70+ associates. Ensuring YOY growth of at least 10% in appointments shown
• Responsible for creating, spending, and tracking advertising budgets with an estimated average of $20 million yearly
• Creates and executes processes, guides, and trainings for marketing, BDC, CRM, and sales
• Awarded Rick Case’s 2018 “Associate of the Year”

Sunrise, Florida, United States

Sunrise, Florida, United States

• Managing adverting banners by creating, uploading, maintaining, reporting, and improving ad impressions, clicks, and CTR for GolfAdvisor.com and Premium Marketing Partners on GolfNow.com
• Developing and implementing new strategies to increase ad exposure on Golf Advisor
• Creating ad banners for GolfNow.com, GolfAdvisor.com, and destination emails for World Golf and Travel Golf websites for Premium Marketing Partners
• Creating reports for weekly and monthly performance to upper management and clients

Orlando, Florida Area

• In charge of pricing barter times for over 250 golf courses comprising all partnering Texas and Louisiana markets
• Responsible for selling over $30,000 in barter times per-day
• Awarded 2014 Sales Leadership Award for revenue.
• Continuously exceeding revenue records, including beating previous set record days by over $4000
• Forecasting, researching, and setting daily, weekly, and monthly revenue goals
• Created multiple Excel reports to efficiently forecast accurate pricing and organize market material

Orlando, Florida Area

• In charge of pricing barter times for over 250 golf courses comprising all partnering Texas and Louisiana markets
• Responsible for selling over $30,000 in barter times per-day
• Awarded 2014 Sales Leadership Award for revenue.
• Continuously exceeding revenue records, including beating previous set record days by over $4000
• Forecasting, researching, and setting daily, weekly, and monthly revenue goals
• Created multiple Excel reports to efficiently forecast accurate pricing and organize market material

Orlando, FL

• Support all marketing and sales initiatives including but not limited to sales and events, retail, food & beverage, golf, and recreation/activities, for 1,450 acre resort with 2,488+ condominiums
• Direct liaison for operations departments, brand/creative, and corporate communications.
• Blueprint sales strategies to input data into spreadsheets to inform directors of potential revenues
• Implement consumer research plans to obtain purchasing trends and improve sales promotions
• Research current marketing efforts through stages of arrival and present findings to GM, AGM, and department directors to discuss implementation
• Performing financial analysis and creating reports working closely with the sales and events director to expand event department generating potential revenue increase to resort

Orlando, FL

• Responsible for selling new prospects on signing leases and encouraging current resident renewal.
• Met sales goals totaling over 2.9 million in new leases within a 1200+ bed property
• Researched competing apartments to evaluate amenities and highlight our differences in the market
• Implemented and executed training for newly hires
• Conducted annual audits on residents file’s and articulating financial policies to residents

Orlando, Florida Area

• Executed marketing plans and creative for two university affiliated apartment complexes
• Designed promotional materials for housing events and university orientation
• Developed and presented proposals to property managers and regional marketing manager
• Created, restructured, and maintained The Pointe at Central’s social media sites
• Created and edited promotional videos for housing events, promotions, and amenities

• Developed and managed a street marketing team for the Florida Film Festival's film "My Suicide"
• Maintained effective communication and implemented promotional marketing tools
• Exceeded goals and expectation by over 30% while keeping within budget

Davie, FL

• Supervisor to all aspects of theater managing including human resources, customer service, sales and events, food & beverage, custodian work, maintenance, and accounting

Bachelor Of Sciences, Advertising & Public Relations, Minor In Cinema Studies & Sociology

Associate Of Art Degree, Psychology