Travis La Kam Email & Phone Number

Sunrise, Florida, United States

• In charge of all digital/traditional marketing, e-commerce, BDC, and CRM administrator for all Rick Case dealerships• Consistently achieved growth over 15% growth YOY in digital traffic since starting in 2016• Oversees all business development centers spanning 70+ associates. Ensuring YOY growth of at least 10% in appointments shown • Responsible for creating, spending, and tracking advertising budgets with an estimated average of $20 million yearly• Creates and executes processes, guides, and trainings for marketing, BDC, CRM, and sales • Awarded Rick Case’s 2018 “Associate of the Year”

Sunrise, Florida, United States

Sunrise, Florida, United States

• Managing adverting banners by creating, uploading, maintaining, reporting, and improving ad impressions, clicks, and CTR for GolfAdvisor.com and Premium Marketing Partners on GolfNow.com • Developing and implementing new strategies to increase ad exposure on Golf Advisor • Creating ad banners for GolfNow.com, GolfAdvisor.com, and destination emails for World Golf and Travel Golf websites for Premium Marketing Partners • Creating reports for weekly and monthly performance to upper management and clients

Orlando, Florida Area

• In charge of pricing barter times for over 250 golf courses comprising all partnering Texas and Louisiana markets• Responsible for selling over $30,000 in barter times per-day• Awarded 2014 Sales Leadership Award for revenue. • Continuously exceeding revenue records, including beating previous set record days by over $4000• Forecasting, researching, and setting daily, weekly, and monthly revenue goals• Created multiple Excel reports to efficiently forecast accurate pricing and organize market material

Orlando, Florida Area

• In charge of pricing barter times for over 250 golf courses comprising all partnering Texas and Louisiana markets• Responsible for selling over $30,000 in barter times per-day• Awarded 2014 Sales Leadership Award for revenue. • Continuously exceeding revenue records, including beating previous set record days by over $4000• Forecasting, researching, and setting daily, weekly, and monthly revenue goals• Created multiple Excel reports to efficiently forecast accurate pricing and organize market material

Orlando, Fl

• Support all marketing and sales initiatives including but not limited to sales and events, retail, food & beverage, golf, and recreation/activities, for 1,450 acre resort with 2,488+ condominiums • Direct liaison for operations departments, brand/creative, and corporate communications. • Blueprint sales strategies to input data into spreadsheets to inform directors of potential revenues• Implement consumer research plans to obtain purchasing trends and improve sales promotions• Research current marketing efforts through stages of arrival and present findings to GM, AGM, and department directors to discuss implementation• Performing financial analysis and creating reports working closely with the sales and events director to expand event department generating potential revenue increase to resort• Created pre-arrival concepts and designs for physical and web based marketing, and created currently used golf/sales and events flash e-brochure. • Monitored web presences including OLR websites, competitors, social media, and SEO.

Orlando, Fl

• Responsible for selling new prospects on signing leases and encouraging current resident renewal. • Met sales goals totaling over 2.9 million in new leases within a 1200+ bed property• Researched competing apartments to evaluate amenities and highlight our differences in the market• Implemented and executed training for newly hires• Conducted annual audits on residents file’s and articulating financial policies to residents

Orlando, Florida Area

• Executed marketing plans and creative for two university affiliated apartment complexes • Designed promotional materials for housing events and university orientation• Developed and presented proposals to property managers and regional marketing manager• Created, restructured, and maintained The Pointe at Central’s social media sites• Created and edited promotional videos for housing events, promotions, and amenities

• Developed and managed a street marketing team for the Florida Film Festival's film "My Suicide"• Maintained effective communication and implemented promotional marketing tools • Exceeded goals and expectation by over 30% while keeping within budget

Davie, Fl

• Supervisor to all aspects of theater managing including human resources, customer service, sales and events, food & beverage, custodian work, maintenance, and accounting

Bachelor Of Sciences, Advertising & Public Relations, Minor In Cinema Studies & Sociology

Associate Of Art Degree, Psychology